Sheila Waples

12 Flips | 1 Magazine | @SheilaWaples | Keep up with Sheila Waples on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sheila Waples”

Lyft's NYC Launch Party Goes Off Without a Hitch. The Launch? Not So Much.

Warehouse in an up-and-coming, trendy part of Brooklyn? Check. Live music performance by hip rapper Q-Tip? Check. Free booze? Check. San Francisco-based ridesharing company Lyft’s New York launch party was carefully planned and <i>uber</i> trendy (forgive the pun). If only the actual launch being …

New York City

13 Ways to Get Your Emails Noticed and Opened

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In</i> Market Like You Mean It<i>, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author reveals 13 tactics you can use to</i> …

Marketing

Brad Pitt, Oakland Athletics, And Moneyball: Still The Model For Change Management, Business Transformation And Predictive Analytics

I started writing this article from a hotel room in Oakland, California. I’m within walking distance from the stadium used by the Oakland A’s, the only professional baseball franchise that shares their playing field with the local pro football team in the country.<p>The Oakland A’s changed the way the …

Why 'Kim Kardashian: Hollywood' Is A $200 Million Hit App

When Glu Mobile, the San Francisco based publisher of the app<i>,</i> <i>Kim Kardashian: Hollywood</i> makes its second quarter earnings announcement in a few weeks, CEO Niccolo de Masi will probably find it hard to resist mumbling a quiet <i>ka-ching</i> under his breath.<p>Analysts forecast that the app, a breakout hit …

Why Melo Made The Smart Decision To Take The Knicks' Extra $50 Million

One of things I hear over and over since Carmelo Anthony agreed a few days ago to re-sign with the New York Knicks instead of going to the Chicago Bulls is that he chose money over winning.<p>It’s usually said by disappointed Bulls fans or casual NBA fans who believe Anthony made a “selfish” …

LeapFrog's LeapTV is a Wii-Style Games Console Aimed at Kids

Children’s technology company LeapFrog has announced its latest product, a games console to promote learning while gaming.<p>LeapFrog is aiming the LeapTV games console at 3-8 year-olds who may have their eyes on the likes of the Xbox and PS4, providing parents with a more suitable option.<p>It’s simple …

40 Clever Life Hacks to Simplify your World

Back in January the Sifter posted <i>50 Life Hacks to Simplify your World</i>. The post went on the be one of the most shared articles in the history of the …

10 Free Android Apps Everyone Should Download

Every time I get a new Android smartphone or tablet, I install certain apps right away, before I even really start to play with the device — apps I …

Apps

Google+ kills off “real names” policy

Users can now make up whatever identity they please on the social network.<p>Google has decided to reverse its long-standing policy requiring users to …

Recording of Man’s Attempt to Cancel Comcast Will Drive You Insane

If Dante’s <i>Inferno</i> had been written today, an extra circle of hell would be dedicated to dealings with cable providers.<p>Former tech editor Ryan Block …

Uber Serves Taste of Future on Ice Cream Day

Uber’s aggressive global expansion has taken the $18 billion-valued private car company into well over 100 cities worldwide, many of which are about to experience a taste of the future when its ice cream delivery service goes global this Friday.<p>The company says that the summertime initiative — …