Sheila Francis

50 Added | 7 Magazines | 35 Likes | 1 Follower | @SheilaFrancis | Keep up with Sheila Francis on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sheila Francis”

Our Top 15 Most Interesting and Useful Digital Marketing Stats from 2015

By Lauren Kemp<p>Mobile, video, and social — these are just a few of the hot topics of digital marketing this past year. Before we wave goodbye to 2015 …

A beginner’s guide to understanding UX design

If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. As you know, we write a lot about the user, the single visitor that arrives on your site or landing page and needs to be triggered and helped around. UX design helps …

UX Design

Why Facebook’s New Pricing Could Boost Ad Spending and Creativity

Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads …

Marketing

How to Promote Your Event With Social Media Marketing [Infographic]

Recommended for You<p><b>Identify your objectives:</b> Define your event timeline and produce your marketing communication plan.<p><b>Select tools based on your</b> …

Know What Your Audience Wants Before Investing in Content Creation and Marketing - Whiteboard Friday

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. It's 2015. It's going to be a year where, again, many, many marketers engage in …

Why You Shouldn’t Pay for Social Media

If you pay to advertise on social media, you may not be using your resources as efficiently as you could. There are more ways to get your name and …

Marketing

The Best Food Books of 2014

The top cookbooks and culinary histories of the year<p>If food books last year were about adventure, exoticism, and bringing the lab right into your own kitchen, this year they're sticking closer to home.<p>Already in recent years, chefs-cook-at-home books (Mario Batali and his two sons, John Besh and …

Can the U.S. Government Go Moneyball?

In an excerpt from their new book, two former Office of Management and Budget directors ask whether or not a focus on numbers and hard evidence—not …

Three Maneuvers that will Destroy your Facebook Marketing

With its active user base of 1.35 billion people worldwide and more than 30 million small businesses with active pages, Facebook is pretty much THE …

Kevin Spacey

Top Trends to Dominate Your Social Media Strategy

The social media landscape continues to evolve at a rapid pace.From mobile domination to the ever-increasing impact of visual marketing, 2014 was …

Marketing

11 Essential Skills Every Freelancer Needs to Succeed

There is a lot more to being a successful designer or developer than having creative and coding skills. While those skills are a great start, every</b> …

Project Management

The best social media books for your holiday reading

This has been a great year for business books and I wanted to highlight a few of my personal favorites if you’re looking to spend some time getting …

10 Ways Content Will Change in 2015

Content marketing is still among the most effective ways for brands to gain visibility. The right type of content has the ability to rank prominently in search results, earning shares on social media and making a name for the business behind it. As with other types of marketing, however, the type …

How to Use Social Influencers to Build Your Brand | Inc.com

It's no secret that people appreciate recommendations from people that they trust above all else. This is why online reviews are becoming so important for small businesses--they are a direct way for consumers to hear what "real" and unbiased people have to say. Fortunately for brands, reviews …

Public Relations

Why Your 2015 Marketing Strategy Should Include Personas | Inc.com

Unfortunately, it's easy to lose sight of the individual consumer in an effort to reach the masses. Over time, a campaign can easily veer off track, which means by the time it's seen by audiences, it focuses more on the product or service than the end user.<p>In recent years, marketers have begun …

Marketing

5 best ways to get your brand noticed in 2015

Use these simple strategies to get more brand recognition next year<p>en_US<p>article<p>https://e27.co/5-best-ways-get-brand-noticed-2015-20141226/<p>e27

What is the best way to conduct a Facebook contest?

You may find it useful - according to Adweek.com quizzes were the most shared content type on Facebook. So, why not use interactive content (quizzes, …

Marketing

The Facebook algorithm and what it means for marketers

MANILA, Philippines — It’s almost a year now since Facebook launched a new algorithm limiting organic reach. But there’s a flipside to the current …

Pinterest Pushing New Editorial Product With First Co-Marketing Campaign

Pinterest is rolling out its first co-marketing campaign on Monday to promote a new editorial product called Pin Picks. The social scrapbooking …

Media Industry

This is a Big Problem on Many Websites. Here Are 6 Ways to Fix It

A few days ago I started reading Dr. Robert Anthony’s “Magic Power of Super Persuasion” and surprisingly, I found out something really useful that …

How to Make Winning Infographics Without Risk - Copyblogger

The infographic is the Salvador Dalí of content marketing. By far the most interesting person at the cocktail party.<p>Who can compete with the thin, …

28 Secrets of Exceptionally Productive People | Inc.com

Occasionally, I stumble on my own productivity tools and strategies, but mostly I borrow them from others.<p>So does Ryan Holiday, the author of the best-selling The Obstacle Is the Way (a really great book) and the compulsively readable <i>Trust Me, I'm Lying: Confessions of a Media Manipulator.</i><p>He's also …

Productivity

The Challenges of Emotion vs. Data-Driven Marketing

<i>Lauren deLisa Coleman is a digi-culture trend analyst specializing in the convergence of popular culture, emerging tech and the impact on business and governance. This post originally appeared on the Geckoboard blog.</i><p>For a job title that barely existed three years ago, the role of a data scientist …

How to Negotiate Your Next Community Job Offer

<i>Crystal Coleman is the Director of Community at Townsquared. This post originally appeared on CMX Hub.</i><p>Negotiation certainly wasn’t something I learned when I started out as a community manager in 2006. Back then, I was just excited to get paid to talk about the TV show LOST in an online forum for …

5 Pinterest Marketing Tactics That Produce Big Results

There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square …

The 6 Step Social Media Marketing Strategy Plan for Your Business.

Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if …

Management

Why It Pays to Have Large Competitors | Inc.com

If you've led a successful startup, then you know the feeling: There's that moment when you go from competing with no one--or just competing with other startups--to competing with large companies. Usually, it's frightening. How can you possibly outlast a mature company that has an established …

Framing

‘Native advertising is further proof we’ve lost our way’

<i>Todd Copilevitz is partner of digital strategy at JWT Atlanta</i><p>Can we just stop hyping native advertising? It’s not new. It’s not the next big thing. …

Marketing