Shawn Nafziger

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TripAdvisor peers into the mouth of the travel transaction funnel

TripAdvisor, the user-reviews giant, recently studied how well its advertising was working as travelers moved through the transaction funnel, from …

How To Analyze Data: Seven Modern Remakes Of The Most Famous Graphs Ever Made

Graphs can be beautiful, powerful tools. Graphs help us explore and explain the world. For hundreds of years, humans have used graphs to tell stories …

Data Visualization

Tracking Ecommerce Transaction with Universal Analytics

We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s …

Analytics

Comprehensive guide to set up Google Analytics

Advertisement<p>Advertisement<p>In God we trust; all others must bring data – W. Edwards Deming<p>For any online venture, data is precious! It can give you …

Introducing ShArc: Shot Arc Analysis

This post has been in the works for several months now, and is the result of a deep dive into the NBA's SportVU motion tracking data. It's a project …

Online advertising and web analytics integration

Spring is in the air – the birds are chirp­ing; the flow­ers are bloom­ing; and friends, fam­i­lies, and cou­ples are pic­nick­ing in full force. …

The New Data Options That Drive Decisions

Companies with better data win, right? Well, it’s not that simple. In fact, the increasing amount of data available for companies to interpret (or misinterpret), the new mobile and social platforms available to marketing executives, and the natural resistance to data-driven decision-making combine …

Data Warehousing

20 Examples Of ROI And Results With Big Data

Whether companies refer to results, outcomes, ROI, or case studies, big data and data science are moving beyond the hype and proving to show more and …

Big Data

5 Traits of an Effective Data-Driven Enterprise

Although virtually every business acknowledges that Big data is changing the way businesses operate, very few are prepared to benefit from it. The …

Data Warehousing

Winning The Analytics Race With Data Science

He was in the clear. With only about 100 meters to go in the steeplechase in April 2015, Oregon’s Tanguy Pepiot had a commanding 30 meter lead over Washington’s Meron Simon. Then he began the celebration, waving his arms spurring the crowd to cheer well before crossing the finish line, and …

Big Data

The Top 10 Clean Foods to Keep on Hand for Healthy Pre-Workout Eats

Pre-workout eats mean serious business — you’ve got iron to pump, miles to run (or walk!), yoga strength-training poses to do, and high intensity …

7 Things You’re Messing Up In Measuring ROI

Regalix reports 86% of marketers agree analytics is key to success in digital marketing, but only 29% think they’re very effective at measuring ROI …

Visualize and Explore your Google Analytics data with Power BI | Microsoft Power BI Blog | Microsoft Power BI

When you own a website, analyzing and tracking your site’s traffic is critical. Knowing where your viewers are coming from, what days they come the …