Shawn Nafziger

21 Flips | 5 Magazines | @ShawnNafziger | Keep up with Shawn Nafziger on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shawn Nafziger”

TripAdvisor peers into the mouth of the travel transaction funnel

TripAdvisor, the user-reviews giant, recently studied how well its advertising was working as travelers moved through the transaction funnel, from …

How To Analyze Data: Seven Modern Remakes Of The Most Famous Graphs Ever Made

Graphs can be beautiful, powerful tools. Graphs help us explore and explain the world. For hundreds of years, humans have used graphs to tell stories …

Tracking Ecommerce Transaction with Universal Analytics

We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s …

Comprehensive guide to set up Google Analytics

In God we trust; all others must bring data – W. Edwards Deming<p>For any online venture, data is precious! It can give you insights which can turn …

Analytics

Introducing ShArc: Shot Arc Analysis

This post has been in the works for several months now, and is the result of a deep dive into the NBA's SportVU motion tracking data. It's a project …

Blake Griffin

Digital Experience Blog | Love your data: online advertising and web analytics integration

Spring is in the air – the birds are chirp­ing; the flow­ers are bloom­ing; and friends, fam­i­lies, and cou­ples are pic­nick­ing in full force. …

Digital Advertising

The New Data Options That Drive Decisions

Companies with better data win, right? Well, it’s not that simple. In fact, the increasing amount of data available for companies to interpret (or misinterpret), the new mobile and social platforms available to marketing executives, and the natural resistance to data-driven decision-making combine …

20 Examples Of ROI And Results With Big Data

Whether companies refer to results, outcomes, ROI, or case studies, big data and data science are moving beyond the hype and proving to show more and …

5 Traits of an Effective Data-Driven Enterprise

Although virtually every business acknowledges that Big data is changing the way businesses operate, very few are prepared to benefit from it. The …

Winning The Analytics Race With Data Science

He was in the clear. With only about 100 meters to go in the steeplechase in April 2015, Oregon’s Tanguy Pepiot had a commanding 30 meter lead over Washington’s Meron Simon. Then he began the celebration, waving his arms spurring the crowd to cheer well before crossing the finish line, and …

The Top 10 Clean Foods to Keep on Hand for Healthy Pre-Workout Eats

Pre-workout eats mean serious business — you’ve got iron to pump, miles to run (or walk!), yoga strength-training poses to do, and high intensity …

7 Things You’re Messing Up In Measuring ROI

Regalix reports 86% of marketers agree analytics is key to success in digital marketing, but only 29% think they’re very effective at measuring ROI …

Marketing

Visualize and Explore your Google Analytics data with Power BI | Microsoft Power BI Blog | Microsoft Power BI

When you own a website, analyzing and tracking your site’s traffic is critical. Knowing where your viewers are coming from, what days they come the …

Analytics

How to Setup and Measure Your Digital Advertising Efforts with Google Analytics

As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely …

Interpret Data to Improve Your Website Design and Performance

Effective design is crucial to a website’s business goals. In the same way that attractive people tend to get more attention, a well-designed site …

Web Design

A Leader’s Guide to Data Analytics

In recent years, data science has become an essential business tool. With access to incredible amounts of data—thanks to advanced computing and the …

10 outstanding marketing analytics tools

The Internet may be flooded with data tools of every size and shape, but not all data tools are created equal.<p>Because there is no single analytics …

Analytics