Shawn Menezes

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These are the highest quality apps and games right now, according to Google

Google introduced its Android Excellence collections in June. This was a new take on its Editor’s Choice category of the Google Play Store, highlighting what Google believes to be the best apps and games available at the moment.<p>The fall selection of Android Excellence titles, which were picked …

Here's Why You Can't Afford to Skip LinkedIn When Developing Your Personal Brand

Trying to take your personal brand to the next level? This personal branding aficionado tells you how to do it using LinkedIn.<p>This past week, I was fortunate enough to sit down with someone who just might know how to develop your personal brand on LinkedIn better than anybody: Tai Tran.<p>Tran is a …

Marketing

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Facebook Insights is one of the most powerful Facebook analytics tools available.<p>When you dive into your Facebook Insights, you’ll receive a wealth …

Analytics

What Marriott Learned From Starwood's Loyalty and Digital Expertise

Marriott International, like every other hotel company on the planet, is taking a very intense look at loyalty these days, and asking themselves the …

Hospitality

15 Signs You Need To Be Better At Marketing

It takes a strong person to admit that their marketing isn’t up to par. But it’s far better to admit it than to keep using outdated, ineffective or harmful strategies.<p>This post will look at 15 signs your marketing is failing, and what you need to do about it.<p><b>1. Inbound marketing? What’s inbound</b> …

Marketing

60 Email Marketing Strategies, Tips, and Examples

It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has …

Marketing

Digital Marketing Predictions from the Experts: 2017 Edition

We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think …

Marketing

Become an online marketing expert with the Full-Stack Marketer training bundle

Anybody can sell stuff on the web… that’s not hard. But doing online marketing well? That’s a different story. Go deep inside how to strategically market your products on the web with the intensive training of this Full-Stack Marketer course bundle. Right now, this 12-course package of selling …

Marketing

Global Pokénomics gives businesses a real-world boost

Phenomenal success of Pokémon Go sees players of smartphone game exploring shops, cafes and museums worldwide<p>Transfixed players have fallen off a cliff in California, wandered across the border in Canada and broken a limb in Australia while hunting Pokémon. The authorities at Auschwitz and the …

Advertising legend Sir John Hegarty explains the danger of opting for digital 'content' over old-fashioned ads

Almost everyone thinks they could easily be an advertising creative, but very few can actually build a successful career out of it. Hegarty has a poster on his wall at Bartle Bogle Hegarty (BBH), the London-based agency he cofounded in 1982, with his own quote blazened on it: "Advertising is 80% …

Advertising
Leadership
Self-improvement

Ten Ways Big Data Is Revolutionizing Marketing And Sales

• Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) & Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing.<br>• Customer Value Analytics (CVA) based on Big Data is making it …

Data Warehousing

3 Ways To Rock The Publishing World On LinkedIn

Quick, what’s the biggest publication in the world? When I ask I typically hear responses like “<i>Wall Street Journal</i>?” (6,269,510 followers on Google). Nope. “<i>New York Times</i>?” (1 million subscribers. Again, no.) “<i>Forbes</i>?” (North of 75 million viewers a month, and continuous ranking by LeadTail as …

Marketing

The multimillionaire founder of MySpace now travels the world taking jaw-dropping photographs

The founder of MySpace was assigned as the first friend of everyone who joined the social network — connecting him to hundreds of millions of people around the globe.<p>The glory days of MySpace are now long since gone, and (along with cofounder Chris DeWolfe) Tom sold his stake in the social network …

Social Media

Energy Service Company Market to Reach $11.5B in 2024

The US energy service company (ESCO) market is expected to grow from $6.3 billion in 2015 to $11.5 billion in 2024, according to a new report from …

Business Planning

What would you pay to be happy?

The source of our happiness is closer than ever to being located, measured and commodified. Alex Renton meets the ‘psychoeconomists’ and asks, have they created a monster?<p>The happiest man in the world is a 67-year-old Buddhist monk called Matthieu Ricard. He starts his day sitting in a meadow in …