Shawn Burwell

15 Flips | 7 Magazines | 3 Likes | 1 Following | @ShawnBurwell | Keep up with Shawn Burwell on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shawn Burwell”

What’s Cool in Marketing Technology in 2016?

One of the most fun aspects of being an analyst is the opportunity to look to the future and peer around corners in an effort to bring clients ideas …

What Instagram’s New Algorithm Could Mean for Agencies and Brands

With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in …

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Does Your Organization Need a CDO a CAO or Both?

EST: 8:00 a.m. & 11:00 a.m. | PST: 5:00 a.m. & 8:00 a.m. | GMT: 13:00 & 16:00 Interest in the roles of chief data officer (CDO) and chief analytics …

Event Console

Advertising and Marketing Basics

Promoters of fraudulent business opportunities run ads where their targets are likely to see them: in daily and weekly newspapers, in magazines, and …

Native Advertising: A Guide for Businesses

Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content …

How The Business With The Best Customer Focus Always Wins

It doesn’t matter whether you have a shop, a restaurant, or a bank. Without customers, your business doesn’t exist. And thanks to the ease and …

Consumer-generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to …

eCommerce

How to Increase Conversions By 267% Using Exit Intent Overlays

Fact: most visitors will abandon your site and landing pages without converting. It happens. Maybe they got distracted. Maybe your value proposition …

Lead or get left behind: top 3 retail trends from NRF

Artificial intelligence, smart fitting rooms, and customized garments are all top of mind for retailers around the globe. There has been an …

Use Dynamic Search Ads to Reach Customers - Google Best Practices

AdWords

2016 CIO Agenda: Building the Digital Platform

• The digital journey is deepening - how CIOs should respond<br>• How CIOs can exploit and explore the bimodal delivery platform in 2016<br>• How CIOs can evolve …

Programmatic in 2016 - DoubleClick