Shawn Anderson

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How to Drive More Traffic Using Google Image Search

Images are the unsung heroes of traffic generation.We all know that keywords, SEO, and great content can lead to more traffic.But there are so many …

Image Search

9 DATA SOURCES TO INSPIRE YOUR NEXT PIECE OF CONTENT

<i>This article originally appeared on Column Five.</i><p>Data storytelling is one of the best ways to create unique, original, and credible content marketing, …

Infographics

Content Creation Checklist: 7 Steps to Get You Started

Content development is an art.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Content development is an art. It's a lot more than starting with a topic, writing down some words and hitting publish. When writers start out developing a new piece of content, it's a process.<p>In …

Writing

14 Facebook post ideas for each and every brand

A lack of creativity – like many things in the world – just happens sometimes. There’s nothing wrong with it, it’s not an irregular event. But …

How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides

Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is …

Sharing Your Company's "Why" Through Social Media | Inc.com

It's easy to get caught up in the day-to-day - the long to-do lists, the endless meetings and the overwhelming amount of emails. I'm sure there are times when you feel like working at your company is a drain; so why do you do it?<p>If you're like me, it's because you love what you do. You have a …

Public Relations

3 Things You Should Know About Influencer Marketing (According To This Industry Pro)

Influencer marketing wasn’t even an industry 5 years ago. That’s what makes it such a fascinating space. It has been one of the most rapidly evolving marketing strategies, and yet in many ways it still flies under the radar in terms of big-brand recognition. There are only a handful of brands and …

Public Relations

The 7-Step Instagram Ad Campaign Blueprint

These seven steps will help you create an effective ad campaign on Instagram whenever you need it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Kim Walsh Phillips’s book</i> Ultimate Guide to Instagram for Business<i>. Buy it now from</i> Amazon | Barnes & Noble | …

Facebook Ads

Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

Google’s holding its annual conference for marketers today in San Francisco, and to kick it off they’re announcing some new tools advertisers can …

Consumer Protection

6 Super Simple Content Marketing Hacks to Double Your Lead Generation

If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If lead generation is the engine that drives your business, then content marketing is the premium …

Marketing

Is personalized learning the future? This high school thinks so.

Vista High School near San Diego will use a $10 million grant from XQ: The Super School Project to make high school more personal.

Teaching

How Brands Can Identify the Best Influencers

The use of celebrity endorsements has a long and interesting history. To market his china and pottery in the 1760s, <b>Josiah Wedgwood</b> solicited the …

Public Relations

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know from the world of advertising today.<p><b>1. YouTube is looking more TV-like by the day with original shows from Elle DeGeneres and Katy Perry.</b> The new programming will be available on YouTube's normal, ad-supported service and might help YouTube ditch its …

Advertising

Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker …

Advertising

null | Inc.com

Each month I consult with several companies on their social media strategy. One of the concerns they bring up is the challenge to compete with the social media presence of established brands in their industry that often have thousands if not millions of followers.<p>Creating a marketing machine on …

Marketing

5 Ways to Get Your Brand to Tell a Story on Social Media

Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create a personal connection with …

Public Relations
Customers

Snapchat's new world lenses are its biggest push into augmented reality

Snap Inc. is a camera company, and on the day of F8, Facebook's annual conference for developers, they want to remind the tech industry, Wall Street, …

The Most In-Demand Marketing Skills in 2017

In 2017, marketers with digital skills, especially those with digital advertising and content expertise, are the most in demand by employers, …

Marketing

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

Let’s be honest; there’s more than enough information out there on the Millennial presence in the business world. Whether it’s their buying behavior, …

Do Your Emails Fall Under One of These 4 Categories?

Email marketing is still a great way to bring in leads and keep your customers on board. Though there certainly are other ways to reach out to your …

How to Optimize your Facebook Page

This step right here is really important for a business to correctly optimize their Facebook Pages. Because this will determine if people will like …

InterAct

4 Social Media Marketing Trends for 2017

In the present digital marketing landscape, social media marketing hasThe post 4 Social Media Marketing Trends for 2017 appeared first on iamwire.

Marketing

Scientists discover a giant black worm monster in the Philippines

Hidden beneath its tusk-like shell is a jet-black, slippery and slimy sea creature that looks like it came off the set of <i>Alien</i>.<p>Scientists said on …

Foursquare’s New Dashboard Aims To Be A Google Analytics For The Physical World

The company first known for its location-based app is turning the nuances of consumer behavior into pretty charts.<p>What does your Saturday afternoon trip to the mall look like as data? This may not be something you’ve ever thought about, but plenty of retailers have. If websites and apps can track …

Apps

5 Mobile Website Design Must-Haves

The mobile revolution is here — well, it has been here for quite a while. The mobile revolution has arrived, unpacked its bags, rummaged around in …

Editor's note: this is part three of a three-part series about going live on social media. Check out the first post here and the second post here. Now that you know when to use Facebook Live and have a checklist to consult before you go live, we’re going to talk about the end of the content lifecycle -- in this case, what ...

<i>Editor's note: this is part three of a three-part series about going live on social media. Check out the first post here and the second post here.</i><p>Now …

Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

Are we in the Dark Ages of Content Marketing? Wait... What? Isn't the future of content marketing bright?<p>I'd like to think it is, but even as many …

Marketing

Pixar offers free online lessons in storytelling via Khan Academy

There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar. The Disney-owned animation studio is known for its ability to consistently create world-class movies with gripping narrative alongside stunning visuals. Now, Pixar is helping others …

Animation

How To Vet an SEO Company (and Avoid Disappointment and Failure)

SEO is complex and ever changing. A search for “SEO Services” will tell you there are more than 15 million options to choose from. It’s hard to know …