Shauni Alliet

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Don’t Miss The Next Big Thing — iBeacons

When members of Lowe’s Innovation Labs first began talking with the home improvement retailer’s senior executives about how disruptive technologies …

How iBeacon, Wearables Change Search And The Retail Experience

Target has not landed on a specific strategy or provider when it comes to using iBeacons in its stores, but you can hear the excitement in Dave …

Advertising Industry

Beacons and Brands: Consumers, Privacy and Innovation

Beacons make brands powerful.<p>But the power comes at a price: because unlike passive detection technologies, beacons emit a signal.<p>And that signal is …

Internet of Things

Could beacon technology transform shopping habits?

Beacon technology could transform the way we shop. The tiny transmitters can send unique offers to our smartphones as we pass any shop using beacons.<p>But will the offers, tailored for us, really pull us into the store?<p>BBC Click's Spencer Kelly took a stroll down London's Regent Street - which has …

Internet of Things

Beacon Marketing: How It Works And Why It Will Be Effective?

Picture this<b>, y</b>ou’re walking in your favorite department store looking for that great deal. As you work your way to speak to one of the sales …

Marketing

Marketing with Beacons: 10 Tips to make the most of it

Neha Mallik<p>August 12, 2014<p>Beacons are essentially ‘GPS for indoors’, which allow for proximity-based personalised notifications and alerts. In retail …

Zo maken Beacons ons leven een stukje makkelijker: 7 voorbeelden

Paul is als 'Country Manager' verantwoordelijk voor het opstarten en uitbouwen van de activiteiten van Aruba Networks in de Benelux

Beacons zijn het nieuwe bluetooth marketing

Er is iets geweldig aan de digitale sector. En tegelijk iets frustrerend. Er duikt wel elke maand een nieuwe technologie op waar we alle hoop voor …

Beacons and Proximity Marketing: All You Need to Know

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more …

Proximity Marketing: How to Attract More Shoppers With Beacon Technology

Beacon technology has been generating buzz since Apple introduced Bluetooth beacons to the market in 2013. This year, they’re expected to drive over …

How Beacons Can Reshape Retail Marketing

Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retail …

6 things marketers need to know about beacons

In today's noisy culture, it's increasingly difficult for enterprise marketers to reach customers and prospects, much less prompt them to take …

Beacons | Meer traffic en hogere conversie in je winkel

<b>Creëer een nog persoonlijkere winkelervaring met behulp van Beacons. Verbeter en intensiveer de communicatie met je (potentiële) consument. De kracht</b> …