Shashimohan r

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Baby born at 22 weeks gestation proves the resilience of infants

When Chrissy Hutchinson’s waters broke at 21 weeks and six days pregnant, she was terrified. Doctors told her they couldn’t stop the labour and that …

8 Reasons Your Marketing Funnel is a Hot Mess

Image via BigStockPhotoIn his 2015 disruptive technology trends report, business futurist Brian Solis talks about the rise of “full-funnel marketing” …

Marketing

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get …

Ad Tech Is Dead, Long Live Marketing Tech

<b>Editor’s note:</b> <i>Bill Bourdon is a co-owner and partner at</i> <i>Bateman Group</i><i>, a PR and content marketing agency serving technology brands.</i><p>VCs and public market investors cringe when they hear the words “ad tech.” It’s no wonder why. The segment has been soured by an over-saturation of ad networks and …

It's Time to Experiment with Experiential Marketing

Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands …

Online Life

Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC]

A large part of what my team does at BuzzPlant is research.<p><i>Where are our target demographics going?</i><i><br>What types of messages resonate?</i><i><br>What gets</i> …

Telus knows you hate telcos

Is there any company that can provoke rage in customers more than their telecommunications provider?<p>That’s the theme of a new ad campaign – for a telco. Namely, Telus Corp.<p>The company is at the start of what executives say is a major shift in its brand platform, and that involved a hard look at …

The New Era of Sales and Content Marketing – Daniel Pink Keynote

This week’s forecast calls for heavy rain. Not from the sky, but from the stage at Authority Rainmaker 2015, hosted by CopyBlogger. The conference …

Marketing

22 of the Best Email Marketing Tools for Small Businesses

Social media – the undisputed king in the marketing domain… And then there’s email. Think of it as a grandparent to social media marketing. Don’t be …

Marketing

The Psychology of Color: How to Use Colors to Increase Conversion Rate

When it comes to persuasion, emotion is the primary target. And nothing – not even words or images – appeals more to people’s emotions than color to …

Company Percolate News, Employees and Funding Information, New York City, NY

Percolate’s complete web and mobile software platform helps the world’s leading brands and agencies deliver unified, inspired customer experiences …

New York City

IoT Analytics Startup mnubo Raises $6 MillionLed by White Star Capital and McRock Capital

MONTREAL, May 14, 2015 (BUSINESS WIRE) -- mnubo, the Internet of Things (IoT) Data Analytics company, announced today that it has raised a $6 million …

Percolate, a marketing software startup, raises $40 million to make the CMO’s life simpler

Sales teams have customer relationship management tools to track pipelines. Division heads consult enterprise resource planning software for insights …

Two Ways Retailers Are Overcoming Barriers To Analytics Adoption

Today’s shoppers use dozens of channels and devices to communicate, browse and buy,creating a data trail from every source. But, if organizations have no way to aggregate and analyze this huge influx of data from these savvy connected customers, they’ll never uncover key behavioral insights to more …

This week is tops for graduates hunting jobs, says LinkedIn

Tue, 12 May 2015<p>Professional online network LinkedIn says that this week – the second week in May – is traditionally the busiest week for students …

Online Life

Connecting Your Data, Systems People | Domo

Everyone on the same page, all the time.<p>Run the business from your phone.<p>Domo explained.<p>Domo brings together data, systems, and people for a …

What is product management?

As a member of a product team myself, I work daily with product managers and have interviewed dozens more about their roles and responsibilities. …

Who *should* be your Product Owner?

Who should be your (Scrum) Product Owner?<p>I’ve had a number of these conversations recently with small, boutique software development agencies and …

Product Management