Shashanksaraf

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Amazon Studios launches Storyteller tool to automatically create storyboards from scripts

Amazon Studios has just announced a new tool called Amazon Storyteller, which promises to help would-be filmmakers and scriptwriters more easily realize their visions by translating scripts into full-on storyboards with characters and dialogue. The tool, which is available now in beta, scans a …

How supermarkets get your data – and what they do with it

We all know supermarkets use information about our shopping habits to target us with personalised vouchers and offers – but how would you feel about sitting down to watch a movie and being confronted with adverts based on what was in your shopping trolley a few hours earlier?<p>Or what would you think …

Mobile culture: innovating the audience experience, not the technology

Last week, this network published an open letter from Fusion Analytics calling for museums to do more to embrace mobile. It caused quite a stir among museum professionals. Whilst some responded favourably, many asked who these people were to patronise us, telling us what we already knew, and the …

How Advertisers Can Maximize Mobile Conversions

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about mobile were the opportunities that didn’t exist at all on desktop — to use location and behavioral cues to speak to the consumer on the path-to-purchase and become part of the …