Shannon Gilpin

125 Flips | 8 Magazines | 36 Likes | 11 Followers | @ShannonGilp2015 | Keep up with Shannon Gilpin on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shannon Gilpin”

Visa's Founder Says You Should Look for This 1 Trait in New Hires (It's Not Experience)

Hiring top talent is a key ingredient for the success of any business, small or large. Learn how do to it right from a team of A-players.<p>The number one hiring mistake I see people make is prioritizing skill and experience over integrity and the ability to learn. As counterintuitive as it may seem, …

Employment

How You Too Can Create A Billion-Dollar Unicorn

One of the most amazing aspects of venture development is how new fashionable terms come into vogue to describe certain ventures, features, or strategies – even if they are vacuous.<p>Some examples of these terms:<p>First mover: Even though academic studies have shown that very few first movers end up …

Venture Capital

What the Latest Google Algorithm Update Means For Your Website

How Google Algorithm Changes Will Affect Your WebsitesAs the latest Google algorithm updates roll out this month many are concerned whether their …

Social Media

The Facebook Ad Algorithm: What Marketers Need to Know

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview …

Social Media

Buffer Analyzes 43 Million Facebook Posts: Facebook Engagement Declines 50 Percent

Getting content in front of readers, viewers, or customers is not a hard task if you have a direct relationship with them. In the early days of social media, that immediate connection existed. In the current age of Facebook and Instagram, the social landscape is constantly changing and connecting …

Social Media

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

Marketing

The GaryVee Content Strategy: How to Grow and Distribute Your Brand’s Social Media Content

Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys …

Marketing

How I Got 13,000 Instagram Followers in One Month

We go inside the strange, disturbingly popular world of 'engagement groups.'<p>Many have had this experience: You see someone with a lot of Instagram followers and wonder, <i>How are they possibly this popular?</i><p>The answer, at least according to ecommerce expert Trevor Chapman: They’re not. They’re using …

Social Media

Move over, UX. A new movement is here.

The VX movement is accelerating. And now that there’s a name for it, it’s only a matter of time before successful brands and product teams fully …

UX Design

44% Of Businesses Can't Measure Social Media ROI: Here's How To Quantify Your Impact

How do you measure the success of your social media efforts? It turns out that many CMOs and marketing agencies struggle with that. According to fresh data from MDG Advertising, 28% of marketing agencies say that they are struggling with quantifying social media marketing impact of their campaigns; …

Marketing

Discover 7 Best Social Media Analytics Software to Use in 2017

It is difficult to underestimate the importance of social networks in terms of business. They generate leads, convert them into customers, and …

3 Tools for Professional Bloggers to Create Awesome Content

As a professional blogger if you want to generate a stream of qualified traffic that allows you to monetize your site you need an editorial …

Keys to a Successful Website

What are the Keys to a Successful Website?<p>May 4, 2018 -- Posted by : admin<p>Nowadays, people go online to do business, shop, plan a purchase, and more. …

Five Instagram Marketing Tactics That Build Your Brand And Generate Sales

Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience. Ninety percent of all information is transmitted visually, with the human brain processing an entire image after viewing it for as little as 13 milliseconds. Social media platforms have tapped into this …

Marketing

Why Building Relationships Is the Marketing Secret No One's Talking About

Customers, influencers and competitors should all be part of your network. You read that right: even competitors.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I love technology. I mean, in today’s world, who doesn’t? It makes our jobs easier, it connects us to more people than ever …

Marketing

6 Qualities of the Most Successful Visual Content

Is your brand's visual content falling short of expectations? Here are 6 tips sure to boost engagement, shares, and conversions.<p>Whether you're launching a new product or planning a conference presentation, the quality of your visual content could mean the difference between success and failure.<p>How …

Use These Growth Strategies to Build a 6-Figure Business

Step one is knowing what's possible. It's a lot.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I built my first business to multiple six figures fairly quickly in 1999. It was a service business that filled a major need for a select industry. It's a business that many entrepreneurs …

Marketing

13 Personal Website Mistakes That May Be Costing You Business

Professional websites are the new résumés.<p>This is a good thing. Your information can be accessed more easily and frequently, it can be optimized to show up in search engines, you have more room to share your experience in a creative way, and most of all, you can quickly build your web presence, …

PSA: Résumés With These 5 Qualities Get the Most Attention

Résumés are par for the course in any job application process. They're the critical pieces of paper (or, let's be honest, PDF files) that get you …

7 Growth Hacks Every Small Business -- Including Yours -- Should Know

You've already heard of content marketing and blogs. But Facebook retargeting and exit-intent coupons are 'growth hacks,' too.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a business owner, growing your company is one of your top priorities, but as a small-business founder, you …

Marketing

How to Build an Effective Social Media Strategy from Scratch

If I were to ask you 'what’s the most important rule for a marketing specialist', what would you say?<p>My answer would be to never neglect your …

How to Use Facebook Automated Rules to Manage Facebook Ad Costs

Need to manage your Facebook ad spend more effectively? Wondering how Facebook’s Automated Rules feature can help? In this article, you’ll learn how …

Why You Should Bet on Pinterest

The consumer journey is hardly a new concept: It’s long been at the academic backbone of advertising and promotion. But the conventional funnel we …

How to Build Brand from Scratch

We tell you how with the understanding of your own product and requirement of customers one can make a business impeccable<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Today, we live in a world …

Marketing

8 Social Platforms to Consider for Audience Intelligence

I remember a time when social listening was the next big thing. Big brands were investing a lot of money using technology platforms to listen to …

How to Have Shorter, More Productive Client Meetings

Preparation is key.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s that time again: the weekly meeting with one of your clients.<p>If you’re tired of watching the clock and thinking about the work you could be doing as your client lists off requests, it might be time to refresh your …

Time Management

How To Leverage Microinfluencers For Your Business

A micro-influencer is an internet personality who has between 2,000 and 100,000 followers, usually on Instagram or YouTube. They typically have a smaller, but more passionate following than celebrities or macroinfluencers, allowing them to provide a human, personal touch that large companies and …

Don’t Have One To-Do List — Have Three

A to-do list can help you stay organized and focused, but it can also become overwhelming when it gets too long and you’re not sure what to tackle next. Try keeping three lists — and a calendar. To start off, think about all of the tasks assigned to you. Which of them truly have to get done …

Small Businesses Are Saving Facebook

Facebook's ad revenue is supported by millions of small businesses.<p><b>Facebook</b> (NASDAQ:FB) has faced a lot of backlash this year from both users and …

From Digital to Voice: 6 Ways Marketers Personalize Experiences and Drive Revenue

According to a recent study by Adobe, 80% of businesses (whether digitally advanced or not), rank seeing the whole customer journey as a very …