Shanika

23 Flips | 1 Magazine | 44 Likes | 1 Following | @ShaniJay | Keep up with Shanika on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shanika”

8 Email Personalization Techniques That Work Better Than The Name Game

You already know email is important, but it’s more powerful than you might think.Email is 40x more effective than social media when it comes to …

4 Keys to Dealing With Rude, Demanding, and Difficult Customers | Inc.com

Working directly with customers, especially in retail, is one of the hardest jobs there is. Pleasing a paying client -- while keeping your sense of self, your company goals, not to mention your sanity intact -- is hard work. It's important to have strategies in place to turn your most upset …

The First 11 Things Your Business Must Do on Social Media | Inc.com

Social media has gotten a bad rap. Many businesses view it as a waste of time, too costly, or not relevant. But most of that is excuses. Because the truth is, no matter your industry, social media is where your audience is hanging out.<p>And more than that, they're not only spending time on social …

3 Unconventional Sales Tactics That Will Close More Deals

If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are a lot of articles on how a business owner can learn to close more deals or sell more product. These articles …

9 Ways Entrepreneurs Think Differently Than Employees | Inc.com

When you see a glass of water, do you think of it as half full or half empty? The way you answer could be a key factor in your future success.<p>A report from Global Entrepreneurship Monitor (GEM) says 27 million working-age Americans are starting new businesses. But half of small businesses fail …

Entrepreneurship

Don't Wait. Here's Why You Should Get in the Chatbot War Now.

Chatbots are the new face of 24/7 customer service, and many of your competitors are already using them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While there is no way of knowing what the future will bring, one thing is for sure: the use of chatbots is on the rise. With the …

How to Pitch: 18 Steps to Create and Deliver a Winning Pitch for Investors and Early Customers | Inc.com

You want to start a business. You have an idea. You have a business plan. But you need investors. You need customers. You need to pitch: your idea, your business -- or even yourself.<p>So how can you make sure you're ready to pitch?<p>The following is from Ryan Robinson, a content marketing consultant to …

Public Speaking

6 Social Media Trends to Prepare for in 2018 | Inc.com

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in …

Social Media

Content Marketing Myths You Need to Stop Believing Immediately

The digital media marketing landscape is always changing.It’s the reason that we’re always researching the latest strategies, trying to figure out …

Top 10 Essential Steps to Take Before Launching a WordPress Website [Infographic]

Backup Solutions<p>Having a Backup solution which takes regular backup of your site is quite important and will avoid any unforeseen circumstances. Here …

14 Growth Hacks That’ll Increase Your Online Sales by 40x

Whether you’ve got a fresh online startup or a long-standing e-commerce store, you have a standing goal that never goes away.You need to increase …

7 Powerful Chatbot Building Platforms

Some of the popular chatbot publishing platforms are FB Messenger, Kik, Slack, Telegram, and WeChat.A chatbot publishing platform is a medium through …

How your phone can help you walk more (and not hate it)

In the first Tech for your Health column, we discussed using apps and technology to help establish better nutrition habits. With all that extra …

5 Essentials to Writing Cold Emails That Convert Prospective Clients

Successful freelancers know how to make a pitch that stands out from the crowd.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Like it or not, there's both an art and science to writing cold emails that convert into new clients for your freelance business.<p><b>You want to land a high-value</b> …

How to Create the Perfect About Page That Drives Leads

Just like your thank you pages, your about page is one of the most overlooked pages on most websites. They are, however, one of the highest ranked …

Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.

Bots are the smartest addition to your marketing team available.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you own a business, you can't afford to ignore chatbots. While often considered a simple customer service tool, these machines can now help businesses automate a huge …

Blueprint for social media success

Managing multiple social media accounts can be a time-consuming nightmare.<p>If only there were a cheat sheet for navigating and mastering each …

Email Re-Engagement, Reimagined

We’ve all had them: the conversation with a colleague who says, “Why can’t we just keep sending campaigns to everyone in the email database? It can’t …

Marketing

How to Make Your Google AdWords Ads More Impactful Without Spending More

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?Of course the answer is obvious -- <b>when it</b> …

The 10 Best Ways to Promote an Event Online

How you choose to promote an event can have a direct impact on how successful that event is.For brands that have an established place in the online …

How to Write Email Subject Lines That Will Actually Be Opened

Get to the point and get personal.<p>Staff Writer. Covers media, tech, startups, culture and workplace trends.<p>Whether your email, be it a pitch to investors or marketing to customers, gets read, deleted or lost in an inbox black hole can all depend on how you craft your subject line.<p>Yes Lifestyle …

The Proven Mechanics of Successful Social Media Writing

It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. …