Shaliyah Kinsey

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10 lessons from 20 years of PR business

<i>This article first appeared on PR Daily in September, 2015.</i><p>My agency, Peppercomm, observed its 20th anniversary this month.<p>In two decades of living <i>la</i> …

Public Relations

3 reasons brand managers should use emojis

• Discounts of $50-$300 off on conferences, workshops, webinars and webcasts<br>• Exclusive and archived content on all four news sites - Ragan.com, …

Five Ways The Internet Hasn't Changed Public Relations

Everyone knows the Internet has transformed the media. It altered the news delivery system, zapped our eyeballs with blinking lights and radiation, and ushered audiences from print to online to social media on the way to mobile. Without the Internet, we wouldn’t know the real-time movements of …

More PA than PR: welcome to the world of luxury public relations

From babysitting and dog walking to booking taxis and fixing make-up, the list of ridiculous demands made by my luxury clients is endless<p>There are a few words we can’t use in our office any more. “Bespoke” makes my account directors break out in hives. “Elite” has my juniors rolling their eyes, and …

Public Relations

How to write a perfect LinkedIn summary

<i>You have 30 seconds to describe yourself. Can you do it?</i><p>With a LinkedIn summary, that's all the time you have. No one wants to read your entire work …

Virginia Beach

Did 2014's marketing predictions come true?

Every year, those of us who work in marketing, PR and advertising come out with some bold predictions about what the future will hold for our …

Is Social Media Marketing or Public Relations | PR & Digital Marketing London

WHAT Is Social Media – Is IT Marketing or Public Relations?<p>PR<p>It used to be easy to segment different outreach strategies into disciplines. …

Public Relations

10 Must-Read Public Relations And Marketing Books

Owning 1 of the 25 largest US PR Firms, I am regularly asked about the best Public Relations books and as such, in no particular order wanted to offer my thoughts of the Top 10 PR books, and marketing books. This list is quite subjective, and one which is meant as a guidepost for those wanting to …