Shakesteer

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This NYC Skyscraper Design Is Like the Chrysler Building Went to Burning Man and I Love It

The crop of new skyscrapers going up on 57th Street in Midtown Manhattan are very tall, whisper thin, and—yawn—rather boring. This idea for a …

Stunning Underwater Images by a Photographer Drawn into the Depths of the Deep Blue Sea

The lure of the ocean has long enticed humans into its depths; there is some intangible quality roused by something so immense and ancient. Freelance photographer Enric Adrian Gener pursues this fascination with the infinite through his underwater photographs, creating remarkable images that …

Three Customer-Experience Lessons Most Startups Overlook

Great concepts aren’t worth much if you don’t build an exceptional experience around them.<p>Entrepreneurs often hear about successful startups and breakthrough products and think, “Ugh, why didn’t I think of that?”<p>If that’s you, let yourself off the hook a little. Your own business won’t succeed …

How Italy used its 'World's Fair' to showcase innovative startups

The numbers around Expo are quite impressive: earlier this month, its commissioner Giuseppe Sala announced that it had topped the 20 million visitors mark since its opening in May. While this meant sometimes welcoming 250,000 visitors a day, Expo was more than big enough to accommodate them, with …

What Happens to Your Brain When You Negotiate About Money

Not once in the original edition of <i>Getting to Yes: Negotiating Agreement Without Giving In</i>, which was published in 1981, was the word “brain” mentioned. Certainly, the “mind” was invoked several times to discuss the psychological aspects involved in negotiation. The absence of the “brain” is to be …

Digestion

The Billion-Dollar Opportunity in Single-Serve Food

Imagine being able to buy one medallion of Kobe steak. Or perhaps two single servings of pasta, because you like angel hair and your significant other likes rigatoni?<p>As consumers, we want what we want, when we want it and how we want it — fueling the demand for personalization and customization. To …

Wineries

The Two Questions You Need to Ask Your Data Analysts

Data scientists are in high demand. McKinsey predicts a need for 1.5 million new data professionals in the U.S. alone. As these droves of analysts join organizations, it’s critical that they know how to talk with managers about their findings. But the burden for good communication doesn’t just fall …

Customers

How to Actually Put Your Marketing Data to Use

<i>Dave Wheeler FOR HBR</i><p>In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them …

Michael Porter

If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures

Description<p>Publication Date: <b>October 20, 2015</b><p>Silicon Valley's latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not meet the market need, so fail fast and try another product …

Innovation

How Packaging Influences The Way We Taste Food

A recent New Yorker article explores the concept of multisensory design–and how taste can be altered by color, shape, or sound alone.<p>Designers, of all people, know that a soda can is not just a soda can. It’s an opportunity for savvy companies to show why the soda is special, a chance for consumers …

Oxford University

19 tricks stores use to make you spend more money

From supermarkets to department stores, retailers employ clever techniques designed to get you to spend more.<p>Stores are carefully engineered, and every aspect of the design has a highly specific purpose — from the background music to the interior wall color.<p>To become more of a savvy shopper — and …

How The Internet’s Most Prolific Map Designer Creates His Viral Worlds

To mark the publication of his first book, 17-year-old designer Martin Vargic tells us what inspires his maps, and how he works.<p>Where once they were done under the quill of cartographers, maps today are made by satellite. But Slovakian designer Martin Vargic’s maps are different. Although they …

Maps

An algorithm might save your life: How the Amazon and Netflix method might someday cure cancer

<b>(Shutterstock/Salon)</b><p>Algorithms recommend movies, books, dates — even job candidates. In the future, they might cure disease<p>Pedro Domingos<p>October 10, 2015 8:00pm (UTC)<p>Excerpted from “The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World”<p>Machine learning plays a …

Machine Learning

Mark Zuckerberg explains why he thinks that critics of his plan to connect the world are wrong

Critics, particularly in India, have been calling Internet.org an affront to the principles of net neutrality.<p>Net neutrality is the idea that all internet traffic should be treated equally, no matter what service it comes from.<p>Internet.org's app, called Free Basics, allows users in developing …

Microsoft’s Hardware Push And The Falling PC Market

The PC industry had a big week. Microsoft debuted several news devices built to run its new Windows 10 operating system, garnering a more-positive press cycle than I anticipated. The software giant also announced that 110 million devices now ran the new operating system, a number that it seems …

Windows 10

Stephen Hawking Envisions the Worker Robot Apocalypse

In his Reddit AMA, the scientist forecasts potential doom and admits he missed Wayne's World 2.<p><i>Theory of Everything</i>, the Academy Award-winning biopic about Stephen Hawking, took an elegant look at the life of the world-renowned genius. But it left a few things on the cutting room floor about …

We’re all about to start taking 3D printed drugs

<i>Aprecia Pharmaceuticals announced that its epilepsy drug SPRITAM was the first drug approved by the FDA that is manufactured with 3-D printing technologies. (Image Credit: Aprecia Pharmaceuticals)</i><p>“By combining 3D printing technology with a highly-prescribed epilepsy treatment, SPRITAM is designed …

The Worst Possible Name For Your Brand And Three Things You Can Learn From It

Let’s say you want to come up with a great brand name for a new beverage brand you’re launching. You know what consumers are looking for, and you’re the creative type.<p>What’s the biggest naming mistake you could make? How about a name like “Sweat” or “Pschitt,” with unfortunate connotations in other …

Framing

A First-Time Manager’s Guide to Leading Virtual Teams

In the past, new managers often had the luxury of cutting their teeth on traditional collocated teams: groups of people, sitting down the hall from one another, who met up in conference rooms to hash out what they were trying to achieve and how to get there. Unfortunately, today’s increasingly …

Management

Here's why MakerBot is putting 3D printers in schools

When the State University of New York at New Paltz opened the first MakerBot Innovation Center in the U.S. in February 2014—complete with 30 MakerBot …

How the Internet of things could stop the next Volkswagen scandal in its tracks

Volkswagen is still reeling from the revelations that it lied to U.S. regulators and pumped nearly 1 million tons of extra pollutants into the air by …

The American grocery store is moving online

In a quarterly earnings call Tuesday, General Mills Senior Vice President of Sales Shawn O'Grady said that online food buying is taking off.<p>"E-commerce is the fastest growing food channel and our customers are testing a wide range of business and distribution models," said O'Grady<p>Currently, online …

Luna lanterns bring the soft glow of the moon inside

Some nights you look up and the moon is so clear and low, it looks like you could pluck it from the air and place it in your pocket. That flight of fancy could become closer to reality with the Luna lanterns from Acorn Studio, which is currently raising funds on Indiegogo.<p>The Luna lanterns evoke …

Virtual reality is stretching beyond video games

Thanks to head gear from Facebook-owned Oculus VR (Rift) and Sony's "Project Morpheus" -- now renamed PlayStation VR -- virtual reality is expected to hit the mainstream next year.<p>Some developers, however, are intent on putting virtual reality headsets to more productive uses than gaming.<p>Andrew …

10 things in tech you need to know today

<b>1. Microsoft just made a deal with Chinese internet company Baidu, where Baidu will provide an easy way for customers to download a licensed version of Windows 10.</b> In return, these Windows computers will have Baidu as their default search engine instead of Microsoft's Bing, and Baidu.com as their …

Glowforge’s 3D Maker Machine Now Available On Pre-Order

Glowforge has flipped the switch to on for pre-orders of its 3D laser printer. Makers can now purchase the machine in advance on the Seattle-based startup’s website starting today.<p>The Glowforge 3D printer isn’t really a 3D printer, but a laser cutter. It’s confusingly described but actually cuts …

3D Printing

This new 3D printer adds stunning laser-cut precision to your DIY craft projects

Laser printers are great, when they work. But up until now, they couldn’t print you out a wallet, a perfectly fitting pair of jeans, or a nifty wood-cut drone. A new 3D laser printer called Glowforge aims to let anyone do just that at home.<p>Unlike most 3D printers, the Glowforge doesn’t create …

IPad Air

How Smart, Connected Products Are Transforming Companies

The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and competition.<p>Smart thermostats control a growing array of home devices, transmitting data about their use back to manufacturers. Intelligent, …

When Platforms Attack

Amazon famously began life as an online bookseller, but 20 years later there are few products you can’t buy on the site. For many goods, the company acts as a traditional retailer, earning a profit through markups. Other goods are offered by third-party sellers—merchants who pay to use Amazon as a …

eCommerce