Shaggyjones

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Mobile Is From Mars, Facebook Is From Venus, And WhatsApp Is Ephemeral

<b>Editor</b><b>’</b><b>s note:</b> <b></b><i>Keith Teare is a partner at</i> <i>Archimedes Labs</i> <i>and CEO at</i> <i>just.me</i><i>. He is also the co-founder of TechCrunch and publishes a newsletter at</i> <i>teare.com</i><i>. Follow him on Twitter</i> <i>@kteare</i><i>.</i><p>You can only admire Mark Zuckerberg. If the game is Whack-A-mole he is prepared to whack them, small, medium or …

6 Steps to Compiling an Integrated Online Marketing Strategy

The online marketing community is often abuzz with excitement whenever we discuss the latest trends within our industry, such as omni-channel …

Marketing

Facebook Is Finally Moving Into AOL’s Building In New York

Happy moving day, Facebook!<p>After almost a year of construction and renovation, Facebook NY has announced that it will be moving its NYC location from Madison Ave in midtown to a building in downtown Manhattan, at 770 Broadway.<p>Coincidentally enough, this also happens to be the same building where …

Why Facebook's Video Autoplay Is Great News for Marketers

If you're a Facebook user, you may have noticed that the videos in your News Feed have been coming to life on their own, thanks to Facebook's new …

Is Facebook Building a P&G-Style House of Brands?

Back in 2008, I had the chance to lead Procter & Gamble's Joint Business Planning with Facebook and other big digital media players. The intent of …

Why WhatsApp Is Worth $19 Billion, and Why the Telecom Industry Should Be Afraid

And the only thing people hate more than telecom companies is cable companies.<p>The past week in tech news has been dominated by Facebook’s acquisition of WhatsApp for $19 billion ($16 billion + $3 billion retention). Many articles, comments and tweets reference the dot-com bubble and desperation, …

6 Reasons Why Facebook Didn’t Pay Enough For WhatsApp

<i>Lasse Clausen is the co-founder and CEO of FOUNDD, a Berlin based discovery engine. This post originally appeared on his blog.</i><p>For anyone who thinks Facebook paid too much for WhatsApp, I beg to differ.<p>Here are six reasons why Facebook underpaid for its latest acquisition.<p><b>1. Mobile phones are the</b> …

Facebook retires its troubled @facebook.com email service

Facebook is retiring its email service and has begun notifying users that all email sent to their @facebook.com address will soon be forwarded to their primary email address on file. Facebook users can turn off the forwarding feature, which is on by default. Users without a primary email address on …

51% of Facebook Referrals for Publishers Come From Mobile

Facebook announced last October that the social network's average referral traffic to media sites increased 170% in 2013. Now, we're seeing mobile …

Facebook Updates Its Group Discovery Page

Facebook made good on recent promises to highlight its group features, and unveiled an updated groups discovery page today.<p>As reported by AllFacebook, the page now features suggestions for groups to join, as well as open and closed groups your friends are members of and groups based near you. The …

Facebook Reroutes Its Email to Your Inbox

Did you know you had a Facebook.com email address? If you're on the social network, you did from 2010 until now. Facebook decided to mothball the …

Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages

Facebook today announced a change to the News Feed algorithm that will treat Pages even more like people. If one Page tags a second Page you like or follow, you may see that post in your News Feed even if you don’t like or follow the first Page.<p>Facebook offers an example: this post below by the …

Facebook News Feed Update Gives Brands More Reach

Facebook's greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight.<p>Now, a …

New Study Shows Original Content Reaches More People on Facebook

Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the "weight") of status …

SEO

Meet Facebook's Graveyard of Dead Products

R.I.P.<p>You can say this about Mark Zuckerberg: He isn’t afraid to kill off underperformers. Facebook has launched and ended more new products than some companies put out in years of operation.<p>The usual process goes something like this: Facebook holds a press event and rolls out a new feature on its …

Fixing Online Video Advertising's Weakest Link

<i>Yuval Brener is CEO of Carambo.la, an interactive video enrichment platform.</i><p>No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. ComScore states that 89 million people <b></b>in the United States are going to watch <i>1.2 billion</i> …

Facebook to launch new Campaign Structure on March 4

Facebook today announced it will launch a new campaign structure on March 4 with the goal of making it easier for advertisers of every size to organize, optimize, and measure their ads. The company will go from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).<p>Facebook plans to …

The WhatsApp Effect

<b>Editor’s Note:</b> <i>Semil Shah works on product for Swell, is a</i> TechCrunch <i>columnist, and an investor. He blogs at Haywire, and you can follow him on Twitter at @semil</i><p>It’s no secret that many entrepreneurs and investors are seduced by the specter of network effects. Walk around any young company …

Facebook creates brand campaign to highlight ‘amazing things’

en_GB<p>article<p>Facebook has created an online brand advertising campaign that aims to promote how people do “amazing things” using its …

Marketing

Report: Facebook Looking to Launch Its Own Drones

Amazon isn't the only tech giant interested in drones.<p>A report in <i>TechCrunch</i> says Facebook is eyeing a purchase of Titan Aerospace, maker of …

Facebook: ‘Social and data has led to the renaissance of the brand manager’

en_GB<p>article<p>The creative use of social and data in conjunction by marketers has led to the “renaissance of the brand manager”, according to the head …

Marketing

Adweek

The Best Social Media Platforms for Your Business

It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.<p>The best …

Facebook goes back to basics with latest News Feed redesign

After a year testing an aggressive update, Facebook finally settles on a look<p>Almost exactly one year ago, Facebook laid out its vision for the future of News Feed. Facebook spent months refining its new design, which touted huge photos, a dynamic navigation bar, and Tumblr-esque profile photos. The …

Facebook Announces First Data Center with Rapid Deployment Design

Facebook today announced plans to build the first data center using its new “rapid deployment data center” (RDDC) design, its most efficient method to build a data center yet. It will be located in a second building at the company’s existing campus in Luleå, Sweden, the location of the social …

Facebook Unveils News Feed Redesign, One Year Later

Facebook will begin rolling out a redesign for its news feed on Thursday, almost exactly one year after the company initially announced a major …

Facebook Rolls Out Simplified News Feed That Leaves Content And Ads Alone

Facebook has gone through many iterations, and some growing pains, in its quest to find a happy balance between an interface that people love to use, and that will serve the best business purpose for ad-funded the social network. Starting today, Facebook will be embarking on another chapter in that …

How to Write Killer Bullet Points | Rainmaker.FM

Well-crafted bullet points make your copy more readable. And they allow you to do something else that is very important, as well. What is that …

Brands' Organic Facebook Reach Has Crashed Since October: Study

The days of getting any free reach on Facebook may be numbered.<p>It's no secret that the portion of a brand's Facebook fans who see posts that aren't …

Pinterest's mobile site now matches the look of its apps

To some, looks are everything. To others, it's all about what's inside. To Pinterest, it's a mixture of both. As such, don't be surprised to see a different look from the social discovery network the next time you use your smartphone's browser. In an effort to bring a one-design-for-all of sorts to …