Shabir Hussain

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20 Top Free Social Media Content Tools

If there is one thing I know about people, it is that we all love free things-more specifically, free things that provide us with value. When it …

Infographics

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

The Wrong Way to Handle Negative PR in Social Media

The number one rule of social media: Total transparency, total authenticity. Try to ignore, dismiss, delete, or control criticism, and customers will simply create their own forum. On the Internet another place to talk about you is always one click away -- and so are millions of other customers …

Public Relations

The Ultimate Cheatsheet for Selling on Social Media

Shares 9K<p>Are you ready to sell on social media? This cheatsheet cuts through the clutter by giving you actionable tips and strategies for using …

10 Great Social-Media Strategies to Boost Your Results and Save You Time

This story originally appeared on Buffer<p>I’m constantly amazed and inspired by the way that others go aboutexperimenting, testing, and trying out new methods to get more value out of their social media marketing.<p>Constant testing is something we love to do at Buffer. So I’m always keen to hear about …

Infographics

5 Lessons From Our Top Social Media Marketing Posts of 2014

Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content …

6 Things Coming In 2015 That Marketers Are Really Scared Of (But Shouldn't Be)

We’re almost to 2015, and it’s that most wonderful time of the year for writers to prognosticate about what the new year’s going to bring.<p>And a lot of people are scared.<p>It’s a typical reaction, of course. Part of is is pure sensationalism, but a very real component of it is just plain fear.<p>Here are …

4 Marketing Trends Business Owners Should Use in 2015 | Inc.com

It's hard to believe it, but in just a few days, 2014 will be over and a new year will be upon us. Changing the calendar doesn't mean a business needs to completely change their marketing strategy, but it is a good time to review and think about what may happen this year. By looking at data from …

Marketing

4D printed dress could be the shape of things to come

Designers Jessica Rosenkrantz and Jesse Louis-Rosenberg see $3,000 garment as a shift away from mass production<p>According to Jessica Rosenkrantz, “this is just the beginning”. As one half of perhaps the most innovative design duo in the world, Rosenkrantz is still basking in the acclaim for the 4D …

2014: the year the internet finally came of age

Twenty-one years after it went mainstream, we are finally getting a picture of just what the internet means to us<p>The best we can say about 2014 is that it was the year when we finally began to have a glimmer of what the internet might mean for society. Not the internet that we fantasised about in …

What is the Guardian's tech stack?

The Guardian does not have a fixed tech stack, instead we allow our teams to choose the technology that solves their problems. That leads to a lot of variety in the software we use<p>The last time I had to give an answer as to what the Guardian’s “tech stack” is was for Silicon Milkroundabout. It …