Sorin Sfetcu

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A beginner’s guide to understanding UX design

If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. As you know, we write a lot about the user, the single visitor that arrives on your site or landing page and needs to be triggered and helped around. UX design helps …

UX Design

An AdWords Script To Make Exact Match, Well...Exact

Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It's a …

Interview: Inside Google Brain Founder Andrew Ng's Plans To Transform Baidu

<i>Little known outside China, the Chinese search engine Baidu scored a coup earlier this year when it hired Andrew Ng to be chief scientist and open a new artificial intelligence lab in Silicon Valley. Ng, a Stanford computer science professor who headed the Google Brain AI project and then cofounded</i> …

Google goes DARPA

Regina Dugan loves to tell the story of how she got her current job. It was a little over two years ago, and Dugan, a mechanical engineer by training …

Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review

Our company has been using Bounce Exchange for several months, so I've got pros and cons to share with marketers considering this option.

NASA Published The Clearest Panorama Of The Milky Way Ever Created

NASA has released an interactive mosaic of infrared images of the Milky Way. It is the "clearest infrared panorama of our galactic home ever made," according to the voiceover in the video below.<p>The zoomable image is a composite of more than 2 million photos taken the by the Spitzer Space Telescope …

Universe

Draw Something Designer Debuts Sneeky, An Anonymous Social App Which Focuses On Photos

Anonymous social networking is the new social media. (Or the new “SoLoMo.” We’ll see.) Developers are attacking the space right and left these days, it seems, despite the controversies surrounding the ethics and morality of these services, which include apps like Secret, Whisper, Wut and YikYak, to …

Facebook’s Secret New “Business Manager” Could Compete With Developer Partners For Marketing Dollars

TechCrunch has discovered a big, unannounced marketing tool from Facebook called Business Manager that lets teams at enterprises and agencies manage multiple ad campaigns and Pages in one interface. There’s just one problem. Business Manager could directly compete with Facebook’s Preferred …

Pinterest Details Engineering Process Behind iOS 7 Redesign

Pinterest’s engineering blog has an interesting post providing a behind-the-scenes look at the development process for its iOS 7 app redesign, which went live last month.<p>Software engineer Steven Ramkumar explained the company’s plan to drop iOS 5 support, make use of the new APIs in iOS 7 and …

Pizza, programming, and starting an industry: Bill Gates, the college years

Bill Gates' presence as a titan of the computing industry is now taken for granted, but before all that he was just a (rather extraordinary) college student. Biographer Walter Isaacson takes a look at the software mogul's earlier years at Harvard for the <i>Harvard Gazette</i>. It's a look back at a human …

Super-Hydrophobic Spray Makes All Your Stuff Liquid-Proof

It should start showing up on store shelves in a few weeks.<p>It's definitely weird to watch the NeverWet chemists pump chocolate syrup onto a pair of white canvas shoes and to see the syrup roll off in ribbons. Or how about when the researchers dunk an iPhone into a beaker of water and then pull out …