Serina Aswani

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5 Easy Tricks to Write Catchy Headlines

<i>On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents</i> …

Infographics

Why Your Content Marketing Team Needs a Marketing Technologist

Content marketing is evolving quickly.<p>First, it’s growing in scale. As quality content proves to be one of the most effective assets in modern …

SEO for content marketing: seven success factors

<b>Content marketing and SEO go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings</b> …

Coke's social strategy: Be "flawesome"

Is Your Landing Page Suffering from Bad Copy? Here’s How to Fix It

These pages suffer from a case of bad copy. Here’s what the doctor ordered. Image source.Copy is the lifeblood of your landing page.You can pour your …

3 Strategies to Stand Out From the Content Creation Crowd

I wish I could say that standing out from the content creation crowd is something that I excel at, but I can’t.<p>I like to think I write intelligently, …