Sergio Pal

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Chapter 4: Evaluation Methods in Growth Engineering – Growthzilla

There is a fundamental tension between speed and accuracy in growth engineering as there is in many other pursuits. On one hand, improvements are …

How To Use Attraction Marketing To Triple Your Leads

Attraction marketing improves engagement, and as an end result, increases sales. Here's everything you need to know about it.

3.4 Measuring Non-Digital Marketing Channel Metrics – Growthzilla

Some people seemingly default to easy-to-measure marketing channels such as pay-per-click advertisements rather than choosing other channels such as …

3.3 Retention Metrics for Growth – Growthzilla

Imagine that you are really great at attracting new customers. However, the vast majority of the folks that you convince to try your product use it …

Innovation Weekly: How it Works, Post-It Notes & Slow Adoption

This article is based on a 5-year longitudinal study of 154 companies and over 3.5 million employees on their use of an idea management system called …

Innovation

Innovation Weekly: Disruption, Paranoia & the Indispensable Need

This article is a brief review of Tim O’Reilly’s latest book entitled <i>WTF? What’s the Future and Why It’s Up to Us</i>. It features an excerpt of Chapter …

3.2 Engagement Metrics for Growth – Growthzilla

Unless your business is selling very high-ticket items such as real estate or luxury yachts, which most people buy rather infrequently, you probably …

Product Management

Innovation Weekly: Necessity, Market Enablement and Agility

This article addresses a common misconception that people who live in extremely low resource environments are unable to create impactful innovation. …

Innovation

3.1 Acquisition Metrics for Growth – Growthzilla

As mentioned previously, the best metrics are ones that fit your business model, objectives, and success criteria. Nonetheless, below are a few …

Growth Hacking: Not Just for Startups

Kentico<p>Find out what exactly growth hacking is, learn to identify best practices, and understand how to incorporate it into your own marketing …

Separating the Growth Hacking Myths from the Realities

When growth hacking first emerged, some thought it would remain the domain of Silicon Valley insiders.<p>Instead, it blew up when the runaway success of …

4 Growth Hacking Strategies for eCommerce Businesses

eCommerce industry is dynamic and growing faster than ever. InThe post 4 Growth Hacking Strategies for eCommerce Businesses appeared first on iamwire.

Marketing

What Can B2B Marketers Gain from Growth Hacking? [Infographic]

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed …

Marketing

Growth Hacking for Testing Business Models

Being a tech startup means you’ve just started and most likely don’t know what your business model is yet! So that’s why you need to do growth …

The Innovation Issue

How do everyday experiences spark innovation? Ehud Shabtai, the Co-Founder of Waze, was inspired to create his company after he received a GPS system …

Creating and Managing Innovative Culture

Join Dr Tolga Kurtoglu, CEO of PARC, a Xerox Company, which is in "the business of breakthroughs” for a public lecture where he will discuss how he …

Open Innovation Is Alive and Well in the Pet Industry. Here's How to Get In on the Action

People are spending more money on their pets than ever before, with no signs of slowing down. If you want to live the licensing lifestyle, consider inventing pet products.<p>It is an incredible time to be a product developer. Like solving problems? Enjoy being creative? Today, you do not have to start …

Using an Innovation Culture to Gain The Invisible Advantage

Businesses don’t just need disruptive innovation. They crave it. Disruptive innovation allows companies like Google and Amazon to grab customers from …

Innovation

10 Deadly Sins of Corporate Innovation

According to one of the most highly regarded innovation experts, Clayton Christensen, about 60% of corporate innovations never see the light of day …

Chapter 3: Tracking the Right Growth Metrics – Growthzilla

Without good data, you won’t be able to reliably analyze the results of your growth experiments, and you’ll be back to a guessing game. Assuming that …

2.5 Iterating on Previous Growth Experiments – Growthzilla

<i>This post is a part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.</i><p>A key part of the …

Product Management

2.4 Running Successful Growth Experiments – Growthzilla

<i>This post is a part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.</i><p>By utilizing …

2.3 Strategizing and Prioritizing Experiments – Growthzilla

<i>This post is part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.</i><p>When you model your …

2.1.4 Customer Growth Models – Growthzilla

<i>This post is part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.</i><p>In the previous …

2.1.3 Common Revenue Growth Models – Growthzilla

<i>This post is part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.</i><p>When modeling a …

2.1.2 Modeling Your Business for Growth – Growthzilla

<i>This post is part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.</i><p>If there is one …

2.1.1 Understanding Your Customers’ Journey – Growthzilla

<i>This post is part of the Growthzilla Book series, which is an online draft of the print edition that will be available in 2018.</i><p>To identify the …