Sergio äM

87 Flips | 19 Magazines | 5 Following | 8 Followers | @SergiMun | Keep up with Sergio äM on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sergio äM”

Small Customer Today, Revenue Giant Tomorrow

With a new approach to segmentation, incumbents can find their "growth hot spots," those high-potential customers obscured by more traditional …

Charts, Data and Research for Marketers

Advertisers Are Still Faced With Cross-Channel Problems, And They May Not Be Solved That Soon<i>Organizational silos and lack of standard measurement</i> …

Marketing

5 Easy Ways to Build Links For Businesses With No Content

IntroductionWhen I am doing online consulting with clients I often hear a lot of the same problems from them:<i>“Ben, creating content takes too much</i> …

¡Atención marketeros! El mobile first es un concepto desfasado (ahora importa el tamaño)

A lo largo de los últimos años hemos sido bombardeados con un concepto que a muchos les ha costado llegar a implantar en sus estrategias: <b>mobile …

Needs Before Wants in User Experiences – Maslow and the Hierarchy of Needs

It has been established that users are more likely to choose products that meet their needs than ones that meet their wants. Abraham Maslow developed …

Interaction Design

Designing for the Mobile Environment – Some Simple Guidelines

If you’re going to design for mobile, then it’s likely you’re going to need to consider the way that the device is used and the specifics of the …

It Ain’t What You Do, It’s the Way That You Do It – Mobile App Usability Best Practices

There are best practices for mobile usability as there are best practices for usability on other platforms. These best practices are not a substitute …

Apps

Small Data vs. Big Data: Back to the Basics - OpenMind

<b>Small data</b> is data in a volume and format that makes it accessible, informative and actionable.<p>The <b>Small Data Group</b> offers the following</i> …

Marketeros y marcas se vuelven locos con "Instagram Stories" ante un intimidado Snapchat

No es ningún secreto que los <b>millennials</b> beben los vientos por <b>Snapchat</b>. La aplicación caracterizada por la fugacidad de los contenidos (a pesar de …

The Principles of Service Design Thinking - Building Better Services

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an …

UX Design

The Difference Between Wireframe, Mockup and Prototype?

You often hear terms like sketch, wireframe, mockup and prototype while working with developers, but do you really understand what these terms mean? …

DESIGN DISRUPTORS

The future of business is being written by companies and products that—intentionally or not— shake billion dollar industries. In Design Disruptors, …

Design

Intelligent Investing Made Simple

This is a <b>BETA Version</b>. Send us your feedback to make sure we develop the investment solution you love. Keep in mind, when investing your capital is …

The 2 Essentials of Prospecting

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I was asked recently what is the most important lesson I’ve learned about selling that has contributed the most to my success. I said that prospecting and filling my pipeline has been huge because you can’t close if you don’t …

Selling

Calculating the ROI of Customer Engagement

Juan Díaz-Faes for HBR<p>We know that customer engagement matters. Yet much of our thinking about engagement remains simplistic. Most current definitions of engagement are bimodal – someone is either engaged or they ‘re not. But this is a limited view that hampers our ability to manage engagement in …

Employee Engagement

Explainer: The internet of things

The Internet of what? The internet of things is a term you may have heard a lot recently. It features heavily in discussions about our future – and, …

Internet of Things

GrowthHackers

Slack<p>Take an action on a Card and check your Slack channel to see new notifications from NorthStar.<p>HipChat<p>Take an action on a Card and check your …

Foundr - Learn from Proven Entrepreneurs & Startup Founders

“Foundr’s the perfect platform for the new generation of entrepreneurs who don’t know where to go or what to do. Aspiring entrepreneur looking to …

How to Create a Great Customer Experience

<i>By Cathy Butler, SVP, Digital Products & Services, DigitasLBi</i><p>A six-question guide<p>Forrester defines customer experience as “The web of relations among all aspects of a company — including its customers, employees, partners, and operating environment — that determine the quality of the customer …

Why Marketers Should Embrace Predictive Analytics

Traditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment …

Big Data

Gamification Co - The Leading Source for Gamification News & Info

Blog<p>December 6, 2016<p>It wasn’t long ago when marketing choices were relatively few and messages were simple. Companies pitched their products via the …

McDonald's

El hub del marketing latino

INVESTIGACIóN 04.05.2018 | BRASIL | EL PODIO LO COMPLETAN BRADESCO E ITAÚ<p>La firma de cervezas alcanzó una cotización de 8.263 millones de dólares y …

How To Use Pokémon Go To Promote Your Business

By now, you’ve probably heard of the hottest fad this summer, Pokémon Go. It’s the hot new cell phone game that’s been sweeping the country …

¿Cuál es la mejor hora para enviar tu newsletter?

21 marzo, 2016<b>en</b> Marketing Online/DigitalNo hay comentarios 14<p>Cuando utilizamos el <b>Email Marketing</b> como herramienta de Marketing Online, la principal …

Comunicación para el cambio social: clave del desarrollo participativo

El artículo revisa los conceptos clave de la comunicación para el desarrollo y el cambio social desde sus orígenes, en los años posteriores a la …

Fórmula para calcular el precio hora de tus servicios

Primero, los costes.<p>Para hacer ese cálculo, vamos a partir de una consultoría ‘clásica’: por ejemplo, trabajas 200 horas al mes. “Lo primero –señala …

What is productivity, and how do you measure it?

Productivity, or lack of it, is a key issue for economies across the globe. Productivity is good for individuals, companies and countries, according …

Time Management