Sharon K. Bailey

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Public Relations

It’s Official: The Primary Purpose of Logos is to Inspire Hyperbole and Dick Jokes

This morning, FastCompany’s Co.Design blog ran an article under the headline, “Trump’s New Campaign Logo Penetrates The GOP” with the subhead, “It’s …

The Business Etiquette Guide To Emojis

Like it or not, smileys and assorted other tiny sentiment boosters are creeping into our work correspondence. Here are some dos and don’ts.<p>When was the last time you added a smiley or some other small graphic as a stand-in for words in a message to your boss or coworkers? Chances are it was pretty …

Language

4 Tools That Make Your Small Business Look Big

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being a small company has its benefits: You’re agile, able to change directions at a moment’s notice. You’ve got autonomy, as your business is independent of a giant conglomerate. No, you’re not attracting the same number of consumers as …

Small Business

Giphy’s New Tool Lets You GIF Anything On Your Desktop

With a new tool called “Capture,” Giphy furthers its quest to own the entire GIF ecosystem.<p>When Giphy launched three years ago, it was a simple search engine that allowed you to locate GIFs of pop culture moments–Jennifer Lawrence tripping on the red carpet, Michael Jackson’s “Thriller” dance, …

Infographics
Public Relations

How Can Agencies and Brands Improve Their Facebook Ads? Think Mobile First

When it comes to creating attention-grabbing Facebook campaigns and video, many marketers have a long way to go, according to Carolyn Everson, vp of …

Advertising

4 Little Email Marketing No-Nos That Could Land You In Big Trouble

Email marketing has proven itself a powerfully effective way to generate new business and keep existing customers from going astray. A study by ExactTarget found that 77% of consumers prefer to receive permission-based marketing communications through email. And, according to eMarketer, email …

Marketing

How Small Brands Can Expand Their Audience Directly Through Video Marketing

In a previous post, we looked at how YouTube can be a springboard for advertisements to bring big brands into the important cultural conversations of …

The Precarious State Of Logo Design

Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting.<p>Three weeks ago the Metropolitan Museum of Art—known colloquially and now formally as “the Met”—unveiled a new logo and identity system designed by the international firm Wolff Olins. The response from …

Graphic Design

Power Suits: How Dressing For Success At Work Can Pay Off

What does it mean to "dress for success"? Certainly not what it meant when a book by that name first came out in 1975.<p>Now, what to wear to work is a murky area that includes a new clothing trend known as "athleisure" — workout wear that might also work for the office.<p>According to the NPD Group, …

Wall Street

Why Be an "Experience" Business? Because Customers Expect It

March 24, 2016<p>Share this content:<p>When brands focus on the experience rather than on the product, customers respond—with their dollars and their …

Customer Experience

5 Reasons You Shouldn't Do Your Own Company Branding

Do-it-yourself branding seldom works. It can reduce revenue growth and make your company less attractive to investors.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the first 90 days count by joining</i> …

Customers
Basketball
Customer Experience
Customer Experience

Six Ways to Blow Up Your Business With Facebook Ads

Ever since Facebook first emerged in the market over 10 years ago, this social media platform has completely changed the way that people today communicate with one another. However, despite being the most popular social media network in the world, Facebook is also one of the most <i>under-utilized</i> …

Facebook Ads

How The Business With The Best Customer Focus Always Wins

It doesn’t matter whether you have a shop, a restaurant, or a bank. Without customers, your business doesn’t exist. And thanks to the ease and …

Marketers: Personalization will become a science this year

It’s 2016, and marketers still have trouble personalizing their outreach to customers. Only five percent of marketers have a predictive understanding of the customer journey, and only 31 percent say they use customer data to provide better experiences.<p>Just 19 percent of marketers personalize their …

21 Ways to Give the Gift of Flipboard This Holiday Season

Everyone knows someone who’s crazy passionate about something, and it’s always fun to indulge those people around the holidays. Well, this year, we have the perfect gift for you to send friends who are into things like food, photography, travel, tech and so much more: the Gift of Flipboard. (Even …