Sean Tibor

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Marketing Metrics: How to Calculate the Lifetime Value of Customers

A detailed explanation of how to several methods to calculate your customers' lifetime value to your business. Includes a free excel worksheet.

Marketing Metrics: How To Calculate Marketing Cost Per Acquisition Percentage

RRD helps you understand the Marketing Cost Per Acquisition % or MCPA% so you can see the balance between your sales and marketing spend for new …

Microsoft Rolls Out New Office 365 CRM App for Small Businesses

Microsoft is giving small to midsize businesses (SMBs) a new sales and marketing tool with the release of Outlook Customer Manager, a customer relationship management (CRM) application within the Microsoft Outlook email client. Available through the "Customer Manager" tab in the toolbar, Outlook …

The How-To: Using Chatbots As A Tool For Customer Service

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Many brands have already been using Twitter and other social media sites as vehicles for dealing with customer service issues. It’s only natural- …


An Inbound Marketing Architecture Diagram

An inbound marketing technology architecture diagram can quickly communicate the role and relationship of systems within your marketing stack.


After 20 Minutes of Listening, New Adobe Tool Can Make You Say Anything

Adobe promises never to abuse it as they use to abuse their host.<p>Ever wanted to make Natalie Portman yell obscenities at your neighbors? What if Garey Busey could leave your mother a sexy voicemail on her birthday? Wanted to prank your little brother by forcing him to call his crush and profess his …

Jordan Peele

These wireless earbuds transform the sounds around you and preview a future of in-ear computers — here's what they're like

"Just as Microsoft put a computer on every desk, and Apple put one in every pocket, we want to put a computer in every ear," he says.<p>The "we" there is Doppler Labs, the four-year-old, New York-based company that Kraft co-founded. It's been interested in your ears since its inception — first with a …

Consumer Tech

Why You Need to Be in a Committed Relationship With Content Marketing

It's time to start taking content marketing seriously.<p>Any couple will tell you a happy marriage takes total commitment. An Olympian will tell you she didn't get the gold without complete dedication. And a good parent will tell you raising a happy, healthy child takes devotion.<p>For any of your …


Meet Coople: The 'gig-economy' app that's like Uber for short-term staffing

Apps like Uber, Deliveroo, and Airbnb have, from a user's point of view, changed the way we travel, eat, and sleep.<p>But they are also changing the way people work. For the estimated 5 million UK workers employed through such platforms, gone is the security associated with fixed terms of employment, …

The Workplace

How to Connect CallRail to HubSpot

Make CallRail and HubSpot talk to each other and leverage advanced features like Dynamic Number Insertion.

Influencer Marketing Is on the Rise for Good Reason

Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. The practice is defined …


How an Analytics Mindset Changes Marketing Culture

The most significant culture shift today for marketing teams is adopting an analytical marketing approach. Change has been forced on us, due to the steady creation of new digital channels that have affected customer expectations. The problem is that while marketers are <i>thinking</i> differently about …


Most of Trump’s charts skew the data. And not always in his favor.

Data Visualization

You Can't Hide From This 1000 Watt LED Drone

The Empire’s probe droids are one step closer to reality.<p>YouTuber rctestflight built a 1000 watt LED light bar about a year ago, then he slapped it on a drone. At first, the multi-colored, smoke spewing, off-the-shelf Alta 8 drone looks like any outdoor party goers dream. It soars through the air, …


Avoid These Ten Crimes Against The Customer

A big part of customer service is common sense. Unfortunately, it’s not always as common as it should be. Knowing right from wrong is common sense. Yet there are some people who cross over to the “wrong side” and damage relationships, or worse, commit what I call <i>Crimes Against the Customer</i>. These …


Crowdsourcing Customer Acquisition: A Cost-Effective Way To Gain Customers For Your Startup

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p><i>This article was co-written with Morrad Irsane, co-founder and CEO, Melltoo.</i><p>Our startup, Melltoo, hit an important milestone in June this year, when …


Google Web Fonts Typographic Project

Hand-Picked Tales <i>from</i> <i>Æsop’s Fables</i> <i>with</i> Hand-Picked Type <i>from</i> <i>Google Fonts</i><p>There are over 800 Google Fonts available for free. But, pairing typefaces …


This letter from Lego customer service to a boy who lost a Lego will warm your cold stupid heart

It’s Friday everyone, and to lead you into the weekend you should read this lovely little story that’ll be sure to warm your cold, callous heart.<p>The letter comes from a young boy who lost a Lego action figure, <i>even though his father told him not to bring it out of the house,</i> and then wrote an email …


The new Google Fonts database is a design geek's paradise

Typography for the soul<p>Google Fonts has been an invaluable web resource since the search giant launched the database in 2010. The goal has been to create a bank of open-source fonts and match it with underlying engineering to enable those fonts to work quickly and efficiently across millions of …


Hands-on with the HTC Vive: Is VR Finally Here?

An in-depth description of the HTC Vive virtual reality demo at the Microsoft Store in Aventura, FL.

How to Make a Raspberry Pi-Powered Twitter Bell Ringer

Adobe debuts Spark, a suite of mobile and web tools that lets anyone create visual content

Adobe this morning launched a new suite of apps called Adobe Spark, which allow both web and mobile users to create and share visual content – like posts for social media, graphics, web stories, and animated videos. On mobile, the Spark collection is effectively an upgrade and rebranding of a trio …


Upcoming Arduino Primo will have Bluetooth, NFC, Wi-Fi, and infrared

There's a new Arduino on the way. It's apparently going to be shown at the Maker Faire Bay Area show this week, but Arduino's new partnership with Nordic Semiconductor was just formalized in a press release that offers most of the interesting details about the upcoming board (it's powered by a …


Online Programs in Web Development, Mobile Development, and Design

“The kindness and steadiness of the entire Bloc team, from admissions to job placement, is unmatched. It's truly a community that cares about its …

Nvidia Spent Billions on Its Newest Video Card

Nvidia president and CEO Jen-Hsun Huang had a pretty big grin on his face when he announced Nvidia’s newest and fanciest video card, the GTX 1080. …

Meet EMILY, the Robot Lifeguard Launched From a Helicopter

Swims through the water with the greatest of ease.<p>If you thought bulletproof, jet-powered superheroes in colorful outfits exist only in the movies and comic books, then it's time to reconsider. EMILY, a remote-controlled robot lifeguard, recently proved her value by rescuing some 300 Syrian …

HubSpot How-To: Create Multi-Page Forms

Simulate multi-page forms in HubSpot's marketing platform and retarget visitors that do not complete all steps with an automated email.

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

<b>Specs</b> <b><br>Who</b> President Chris Lowery and founder and ecd Margo Chase <b><br>What</b> Design and brand consultancy <b><br>Where</b> New York and Los Angeles<p>Chase Design Group …

Marketing Strategy

5 Tips For Branding Yourself for Success

Success as a corporate executive, entrepreneur or professional requires careful, calculated branding, both to enter the arena and to stay in the game. Top corporate executives, Hollywood icons and high-profile athletes have long tapped into the branding model to create and build a personal brand. …

This open source tool from MIT Data Lab will change how you see big data

Data USA is an atlas that helps business, government agencies, and schools make better, faster decisions by visualizing big data in fresh ways.<p>In the …