Scott Suthren

29 Flips | 2 Magazines | 4 Likes | 5 Following | @ScottSuthren | Keep up with Scott Suthren on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Scott Suthren”

7 Vine Tips and Tricks to Upgrade Your Videos

Vine has seen a number of small updates, and with them comes a whole new set of tips and tricks.<p>As the video-looping app continues to evolve, new …

15 Vines that show an unexpected turn of events

Many award-winning films lend their greatness to twist endings. Stories that are too predictable are often less interesting, so a good surprise …

How the Washington Wizards Are Winning With Online Search

When the Washington Wizards' first game of the season kicks off tomorrow night, the NBA team will already be ahead of the game in digital.<p>Google …

How Harvard Business Review beats bigger rivals on social media

The phrase “clickable content” is unlikely to bring to mind thrilling headlines from the Harvard Business Review. Despite a redesign four years ago, …

Kleenex Encourages Simple Acts of Tissue Sharing

Kleenex often hears stories about people sharing the brand's tissues in opportune moments of kindness. Brand Manager Jon Kruesi has heard them …

Siblings

Here Are The Most Important Things Marketers Need To Know From Facebook’s Earnings

Facebook Facebook reported better than expected Q3 revenue and earnings per share Tuesday , although its stock price fell in after hours trading last night as the company spooked investors with its 2015 outlook — a year described as a major "investment" year for the world's largest social …

AdTech

10 Things In Advertising You Need To Know Today

<b>1. Here are the key facts marketers should pay attention to from Facebook's Q3 earnings.</b> The cost of a Facebook ad is up, Instagram usage is huge, and Facebook is making some really big bets on adtech.<p><b>2. Facebook's share price tanked in after-hours trading last night after its management spooked</b> …

Advertising

10 Things In Advertising You Need To Know Today

<b>1. YouTube has confirmed it is exploring the launch of an ad-free subscription service.</b> The rollout could be a boon for advertisers, as YouTube would likely ramp up the ad load on the free service to tempt users into upgrading.<p><b>2. Twitter beat its Q3 revenue expectations, but its stock has tanked as</b> …

Advertising

“Ethanifier” Lets You Build Your Own Single-Purpose Messaging App Like The Viral Hit “Ethan”

Earlier this month, a ridiculous but clever app called Ethan began blowing up on the startup discovery site Product Hunt. The app is a simple creation built by iOS developer Ethan Gliechtenstein, who had previously launched photo and video app RubCam and a navigation app called Wheretext. The Ethan …

How paid social has changed social media management

It wasn’t long ago that “social media manager” evoked an otherwise-inexperienced 20-something churning out witty tweets on behalf of a brand. But the …

10 Things In Advertising You Need To Know This Morning

<b>2. Here's what industry insiders think of Yahoo's reported $700 million deal to buy video advertising company Brightroll.</b> For the most part, our sources are scoffing at it.<p><b>3. TV broadcasters ought to be worried about the looming shift away from TV advertising that Omnicom Group described on …

Advertising

TV Broadcasters Ought To Be Worried About The Looming Shift Away From TV Advertising Omnicom Just Described

Speaking on the company's third-quarter earnings call Tuesday, Omnicom Group CEO John Wren explained how the rise of programmatic advertising and the increase in quality inventory becoming available online over the past few months has seen a "rapid shift" in the way clients have been booking …

Video on Demand

Google Penguin 3.0 and The Much-Feared Guest Post Penalty

<i>Rohan Ayyar works at E2M, a premium digital marketing firm specializing in creative content strategy, Web analytics and conversion rate optimization for startups.</i><p>The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. It’s nearly finished rolling out as I …

Magic Leap Secures $542M Led By Google For “Lightweight Wearable” Tech That Merges Physical And Digital Worlds

It’s rare that a company can stay relatively secretive while raising a huge amount of funding, but Florida’s Magic Leap has managed that. The startup, led by CEO Rony Abovitz, announced today the close of its $542 million Series B, featuring investors led by Google, Inc., and including KPCB, …

What Industry Insiders Think Of Marissa Mayer's $700 Million Deal

They reported that Yahoo has signed a term sheet to buy a company called BrightRoll for ~$700 million.<p>Take the report with a grain of salt, as TechCrunch has missed on a few "scoops" lately.<p>Still, the deal is totally plausible. Yahoo has a lot of cash these days, thanks to its 2005 investment in …

7 Advertising Trends That Show You Exactly Where This Industry Is Headed

How big is programmatic advertising? It’s on track to be $20 billion big.<p>This once small piece of the ad industry—the automated buying and selling of …

The Atlantic Tries to Turn Native Inside Out, Beginning With the Biology of Porsche Drivers

The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and …

Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73%

Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is …

404

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to …

This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site

Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will …

YouTube Stars Just Aren’t Themselves in New Sour Patch Kids Video Series

Sour Patch Kids candy will launch its new "Breaking Out" video series today, and it's being billed as the first branded show to cast a group of …

How Marketers Are Mining Your Selfies for Data

Chances are when you post a selfie to Instagram or Flickr, you're not thinking about giving marketers valuable data. But The Wall Street Journal …

Are These the 12 Types of Millennials?

If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks.<p>But is it better or worse to try …

Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to …

ListenUp: The New York Designer's Playlist

New York is a city steeped in music history—from salsa to hip-hop to punk, several genres were born here from bands that found artistic inspiration in the mix of disparate cultures and intense urban landscape. In turn, music itself prompts creative thinking. With that in mind, when Sonos Studio …

George Michael

Facebook is reportedly going after the healthcare market. But why?

Facebook is going the way of Google. Instead of resting on its social media laurels, it’s diversifying its endeavors and expanding into new …