Scott Neil

97 Flips | 2 Magazines | 10 Followers | @ScottNeil1pnn | President and CMO of Crow & Barker. Passionate about Modern Marketing. 

Richard Shotton: Don’t spread yourself thin, focus on what makes your brand memorable

It seems obvious that many of our spending decisions are influenced by the past. Consider how you pick a restaurant. You think about your previous …

Mark Ritson: Only crap marketers mistake stereotypes for segments

en_GB<p>article<p>The ASA's research into harmful gender stereotypes is spot-on, but why do marketers believe lumping millennials together as one makes any …

Richard Shotton: Aim for average and you’ll serve no one well

<i></i>In the late 1940s the US Air Force faced a problem: a worrying number of planes were crashing. The situation deteriorated until, in February 1950, 17 …

25 Predictions for what marketing will look like in 2020 - Crow & Barker

Elite players—members of the Most Innovative Companies list—representing key marketing constituencies give us their educated predictions on how the …

“The only way to beat the competition is to stop trying to beat the competition”

Blue Ocean Strategy rocked the business world in 2004 and has continued an impressive sales streak since. In the intervening years Renée Mauborgne, …

Profit

What Are Growth Teams For, and What Do They Work On?

I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team …

Product Management

CEB Summit 2017: Brand Rules Across the Buying Journey

The 2017 CEB Sales and Marketing Summit took place October 17 to 19 in Las Vegas. For two and a half days, I binged on presentations, research …

Customer Experience

How to AMP Up Your Mobile SEO for Millennial Onslaught

It’s time to shift gears.Trust me when I say just being mobile-centric is not enough to drive traffic to your site.With the Millennial population …

AMP Real World Results #Pubcon

Optimize your accelerated mobile pages to maximize their mobile search visibility while minimizing implementation issues: Check out this presentation for criteria, tools and process to be followed.

“Creativity” Beats “Machines” in a Digital Age

Why “Creators” and “Creatives” are the Winners of the Future<p><b>We live in a “standardized” world.</b><p>I see it every day in my work.<p>Business processes are …

The Web began dying in 2014, here's how

André Staltz<p>The Web began dying in 2014, here's how<p>30 Oct 2017<p>Before the year 2014, there were many people using Google, Facebook, and Amazon. Today, …

TMAI #98: Truth In Marketing.

Another edition of TMAI where the objective is to stretch your critical thinking skills. This one obsesses about cognitive dissonance.<p>Strategic …

Why Responsive Design Is Not Mobile Optimization (and What to Do About It)

Back in 2014, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”<p>…

UX Design

Introducing the Modern Marketing Model (M3)

Alongside this need for a new framework, there are new requirements for marketing competencies and capabilities around domains of expertise like data …

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

Advertisers haven’t had to look too far for negative news lately. But as broadcast spending dips and clients question the safety and effectiveness of …

Getting into the Flow: How and Why All Profit-Minded Marketers Should Document User Flows

In the zone. Feeling it. In the groove. Zeroed in. A state of flow.<p>We’ve all been there (hopefully) at some point in our lives. It’s almost magical. …

Marketing

A Growth Lesson: Who should you hire?

Number one question, always. No matter if I’m meeting a founder over coffee, or if I opened up Q&A to a room of 2,000 conference attendees. The …

(Brian Solis + JESS3)

Social media has changed everything. Introducing The Conversation Prism Version 5.0!<p>Launched in 2008 by Brian Solis and JESS3, The Conversation Prism …

How AS Roma, with 8.8m Facebook fans, generated over 70m video views in 5 days

When it was announced that Francesco Totti would play his final game for AS Roma after 25 years, we began to work on a content plan that we hoped …

Social Media

The Always-On Customer Obsessed Organization

The Growth MachineThere are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our …

The Differences Between Brand Experience, Experiential and Events

I’m often asked by clients and peers to define the difference between brand experience, experiential marketing and event marketing.<b>Bruce Henderson,</b> …

The Amazon Mantra: Innovating on behalf of the customer, every day!

We are so pleased that Amazon India has featured in LinkedIn's Top Companies to Work for in 2017!<p>In today’s hyper-competitive world, organizations …

Innovation

This is the Jeff Bezos playbook for preventing Amazon’s demise

It’s Day 1 forever because Day 2 is death.<p>Once a year, in his letter to Amazon shareholders, Jeff Bezos gives us all a glimpse into his business world view and management philosophy. This year’s version did not disappoint.<p>In it, Bezos explains how he thinks about preventing Amazon from slipping …

Why Marketers Need to Rethink Measurement to Drive Growth

I'll start with the good news. An increasing number of innovative marketers are investing in mobile-first marketing strategies to engage a growing …

The Agile Marketing Journey | MarTech

With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find …

Five Revolutionary Changes in Marketing Since the Turn of the Century

What<p>can we say about marketing that hasn't been said many times before?<p>Actually, a lot.<p>Two developments have changed marketing forever. One is the …

Why brands need to approach loyalty like Amazon

en_GB<p>article<p>Brands should be using data-driven insights to be more like Amazon and replicate the consumer and shopkeeper relationship of the 1950s to …

Marketing

How Brands Can Optimize TV Ads to Drive Product Discovery

In the moments after a TV ad airs, searches for that product increase. Aman Govil of Google's Art, Copy & Code project shares insights on how brands …

Digital Marketing Drives Sustainable Breakthrough Business Growth

<b>“Context gives you the relevancy to earn the permission to potentially engage.” – Ray Wang</b><p>How do companies market in the age of the nearly always connected customer to achieve sustained breakthrough growth? To achieve relevance that can lead to sustained hyper growth, companies must be able to …

Asos on the shortfalls of Amazon and Netflix-style personalisation

Even though Netflix and Amazon are held up by many as among the greats when it comes to digital personalisation, their reliance on studying the past …