Amplify

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Optimising the in-store experience: What we have learned from virtual reality in market research

Market research has been guiding business decisions for decades. The launch of the first UK Virtual Reality research panel offers a different …

Virtual Reality

The Complete Guide to Market Research for Your Retail Business

Consumers are no longer solely concerned just with price point. Purchase decisions are now being made with more factors at play, things such as brand …

eCommerce

10 Distinctive Qualities of Qualitative Research

Researchers conduct qualitative research because they acknowledge the human condition and want to learn more, and think differently, about a research …

Brands' continued lack of programmatic knowledge is having an effect on their marketing influence

There’s no question that programmatic advertising has become a vital ingredient to brands and publishers that aim to reach audiences with interesting …

AdTech

The 3 tenets of applied ethnography

User experience design is an intriguing field.<p>It’s relatively new, and relatively subjective. When designing a user experience, there’s a lot of …

Ethnography Study

<b>How to use your empathetic superpowers to create products people love.</b><p><b>Greater levels of customer intimacy are increasingly required to be successful,</b> …

A neuroscientist explains why we can’t see the world objectively—and humanity is better for it

Humans have a primal, biological imperative to maintain the status quo, but seeking out answers to the unknown is also incredibly important to evolutionary innovation.<p>This dichotomy creates all sorts of kerfuffles. We’re taught to rid ourselves of implicit biases that don’t serve society and to …

Economic Conditions Snapshot, June 2017: McKinsey Global Survey results

Global executives see geopolitical issues as a rising risk to growth, but they remain more buoyant than downbeat in their outlook for both the global …

8 Tips for Conducting Effective Market Research Online

In the not-so-distant past, market research was a tedious, expensive and distinctively complex manual process. Moreover, the final data collected …

Best Tool for Infographic Construction. Data Visualization. Spatial | Superb Examples of Infographic Maps. Data Visualization. Spatial | Data Infographic

HelpDesk<p>ConceptDraw PRO can be used as a tool for creating data driven infographics . It allows you to draw data driven infographics quickly and …

7 books every market researcher should read

In my recent post, <i>7 Habits Of Highly Successful Market Researchers</i><i>,</i> I argued that modern insight professionals should seek out fresh insights. In …

Why the Marriage of Data and Creativity Is Critical for Improving Brands’ Bottom Lines

In the constantly shifting and often convoluted world of media, two major industry movements are currently under way that will shape how content is …

Advertising Industry

The Purpose Of A Brand Framework

Think about NASA. When I say NASA you might think exploration, innovation, ingenuity. NASA means something. It’s not just what NASA does that provides associations—it’s what NASA stands for, what it means. It meant something when we put a man on the moon. It meant something for people who had no …

Customer Experience

Market Research and Artificial Intelligence

Automation, machine learning and AI are the new buzz words in the Market Research, insights and data industry. Horst Feldhaeuser explains what the …

Artificial Intelligence

The Job Of The Market Researcher

According to a new study by Fuel Cycle, CNBC recently released their Disruptor 50 list, highlighting the top companies from every industry who are …

Advertising Industry

Revealing the quantitative-qualitative divide in sociology using bibliometric visualization

<i>The choice between quantitative and qualitative approaches is a long standing divide in sociology. Vincent Traag and Thomas Franssen,</i> <i>sociologists</i></i> …

Data Science