Scott Johnsen

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Why user experience matters in digital marketing

When it comes to developing and executing modern digital marketing strategies, there’s one important thing that often gets forgotten: user experience …

Marketing

4 Digital Marketing Trends Every B2B Enterprise Should Watch

To be successful in marketing, a brand needs to stay fresh and relevant, as well as stay up-to-date on current trends in the marketplace. If not, it …

Marketing

4 big AdWords changes announced at the Google Summit

Bigger text ads, separate device bids, responsive display ads and new ads on Google MapsAs expected, there were plenty of big announcements at the …

AdWords

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting …

Data-driven examples of increasing landing page conversion

Examples of applying proven techniques to create higher converting landing pagesYour landing page serves as your first impression to your site …

Marketing