Scott Frangos

55 Flips | 1 Magazine | 1 Like | 4 Followers | @ScottFrangos | Scott Frangos, Chief Optimizer at Webdirexion LLC, is a career Marketing & Content Strategist and WordPress developer.

The Success of Failure in A/B Testing

In this blog we’ve widely discussed <b>all the advantages A/B Testing brings</b> when it comes to improving the conversion rates of your website and …

Performance Testing

Copyright Infringement: Things to Avoid on the Web

• SHARES<p>From a conversion optimization standpoint, there’s only one thing worse than business porn, and that’s <i>stolen</i> business porn.<p>Do you know how …

The Lost, Ancient Guide to Better Copywriting

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical …

Public Speaking

5 Design Tactics to Boost Your Website Conversion Rate

<b>Conversion rate… the mantra of marketers and entrepreneurs worldwide. We would do anything to obtain a higher conversion rate (convert more of our</b> …

Marketing

The Advanced Guide to Holiday Testing

When you think about the holiday season, you think more traffic, right? More traffic means more conversions. More conversions mean more data. More …

eCommerce

Webdirexion Digital Marketing Site Index

<b>Webdirexion Site Index is designed to help you find the information you need at our site. You may be redirected here when an old link no longer works.</b>

Marketing

Need More Leads? Marketer's CRO Guide is out!

They’re here — our new book, <i>The Marketer’s Concise Guide to CRO</i>, is out and available on Amazon, and also direct from our publishing division — have …

Marketing

Are Facebook Ads Even Worth My Time?

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.<p>Are Facebook ads dead?<p><b>Short answer:</b> no, they’re …

Facebook Ads

When Office Depot & Microsoft Forgot to Test

Remember in the iconic Sci-Fi flick, Aliens, when the marine (played by Bill Paxson) said “Game Over”? That’s exactly what happened to Office Depot …

Office Depot

5 Steps To Finding Hidden Website Optimization Gems

How do you decide which elements of your site to test? This question is at the heart of website optimization.A better question is, “How do you …

Top 10

Get More Online Sales with the Elements of Conversion

• SHARES<p>One of my most requested and highest rated presentations for online sales is The Chemistry of the Landing Page. It’s part of our Conversion …

Marketing

How to Make Live Chat Convert

Live chat is becoming increasingly common as a customer support channel. In fact, Zendesk’s newest report found that “In Q1 2015, live chat led all …

Chatbots

Increasing Profitability at Your Inn

Innkeepers and hoteliers wear so many hats, that it can be hard to concentrate on lifting your marketing game. Fortunately we live in an era with a …

Marketing

4 Powerful Ways to Eliminate Click Fraud in Your Account

When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. It may sound …

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing …

Marketing Strategy

Why Conversion Rate Isn’t The Whole Story: Using Customer Data To Predict Value And Optimize Media Spend

There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And with …

Marketing

Why You Should Never "Do Keyword Research" Again

Columnist Nate Dame asserts that the old way of doing keyword research isn't going to cut it anymore. Check out his fresh, new tactics for generating …

The 11 best resources for improving your writing

—including an amazing book that hardly anyone knows about. (This is part of a series of articles, the first of which is here.) Why you should learn …

7 Split Testing Myths That Ruin Your Tests

This confession has been a long time coming: I love split testing and conversion rate optimization.<p>There… I said it!<p>These two practices have been the …

The Power of Storytelling: How We Got 300% More People To Read Our Content

Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem.<p>You’ve written the post, edited it, looked …

The Nagging Little Question Of Conversion Optimization

What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers. The post The …

Marketing

Increasing Your eMail Conversion Rates

Smart eMail marketing campaigns still rock… and A/B testing improves results.<p>Everyone is looking for ways to keep their prospects engaged and move …

Marketing

How to Increase Your Conversion Rates

C.R.O. is an Art and a Science in which you are always testing to create more leads.<p>What are you key conversion rates (a conversion happens when a …

Marketing

The 7-Step Facebook Advertising Game Plan

<b>Looking to create a Facebook advertising plan?</b><p>You’ve come to the right place.<p>Digital Marketer drives A LOT of traffic from Facebook and we’ve learned …

Facebook Ads

Using PPC Marketing to Make Content Go Viral: Here's How It Works

Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get …

Tackling Quantitative PR Measurement with AirPR & Google Analytics

<i>The following is a guest post by</i> <i>Leta Soza</i><i>. Leta is the PR Engineer at</i> <i>AirPR</i><i> where she lives and breathes PR strategy, content marketing, community</i> …

Google Analytics

STUDY: Facebook Page Posts Net 2.6% Organic Reach in March

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The 10 Types of Business that MUST Use Call Tracking

How often do you call a business directly to make a purchase? Well, there was that time when you called the real estate agency that sold you your …

6 Of My All-Time Favorite Conversion Rate Optimization Case Studies

Want to start conversion testing on your website, but don’t know where to start?<p>Don’t worry, I’ve got you covered.<p>In this article, we’ll break down 6 …