Sawsan

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Attention-starved app makers are trying this side door to get noticed by users

There’s a battle brewing over the unremarkable few inches of real estate at the bottom of every mobile screen: the keyboard.<p>Mobile devices have come to be dominated by a handful of apps owned by tech behemoths like Facebook and Google, leaving competitors with few ways to gain users’ attention. …

Apps

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.<p>When Snapchat burst onto the scene in 2011, it became a sensation among teenagers who loved the idea of sending messages that disappear. In a social media landscape dominated by platforms like Facebook …

Social Media

18 Tips To Improve Your Logo Design Skills | Brand Matters Blog

A Refreshing New Take On The Ultimate Logo Design Guide<p>Logo designers, like the great athletes of our time who say “I just try to improve every day,” …

The Limits of the Lean Startup Method

Advocates of the lean startup method for creating a business advise entrepreneurs, as well as corporate intrapreneurs, to document, test, and refine their assumptions about a new venture’s business model via customer conversations and experiments. My recent research on 250 teams that participated …

Enhance digital success with social media analytics

The impact of social media on business is not a new concept, but how best to use it, is a field that is only now gaining some maturity. Companies …

Plan your brand strategy for 2016

Want to raise your business profile for the new year? Partnerships, competitions and events should be on your branding resolutions hit list<p>At this time of year business owners will be reflecting on their 2015 brand strategy to evaluate what worked and what didn’t, and deciding how to promote their …

Marketing

How to Estimate a Web Application Development Project?

<b>How to Estimate a Web Application Development Project?</b><p>Do you offer Web Development Services?<p>If that is the case, then you are aware of the challenges …

Why You Should Think Less About Sales and More About the Customer Experience

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the actor Alec Baldwin's real estate salesman advised in that classic scene from <i>Glengarry Glen Ross</i><i>:</i> “<i>Always</i> be closing.” "ABC" is now a popular saying in sales circles, and sales representatives who can bring in new business are …

How to appear competent without saying a word

Though they may prefer to be judged by their intelligence and experience, they are also evaluated by their style and attire.<p>First impressions are formed in an instant and appearance can heavily influence someone's initial opinion of a business leader's personality, competence and capability.<p>Like it …

4 Project Management Tips to Keep Your Virtual Team on Track

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Dispersed teams certainly have their benefits. However, conflicting time zones and priorities as well as language barriers may present new and different challenges.<p>Those challenges, in turn, demand answers to questions like, How effective …

Project Management

5 Steps to Creating an Extraordinary Content Marketing Strategy

Content marketing is hot--93% of all marketers say their organizations are investing heavily in it. Unfortunately, it's getting harder and harder to stand out from the pack.<p>While the amount of available web-based content is doubling every 9 to 24 months, our customer's ability to consume that …

Complete Guide to Creating a Simple Yet Effective Social Media Editorial Calendar

<i>Learn why a social media editorial calendar is important and how to implement one in four simple steps.</i><br>___One of the best ways to <b>save your limited</b> …

The Science Behind Creating Buyer Personas

The Science Behind Creating Buyer Personas infographic from WSI does a good job explaining why personas are way more than just demographic …

What Is the Real Cost of Social? [INFOGRAPHIC]

There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.<p>An infographic by …

A famous Silicon Valley investor has launched a new UK venture capital fund

In 1985, Draper founded the firm that would become Draper Fisher Jurvetson (DFJ), which has invested in companies like Skype, Twitter, Tesla, and Box.<p>The new "Draper Oakwood" fund will lead "royalty round" investments in predominantly UK and European growth companies in exchange for a share in …

Marketing data technology: making sense of the puzzle

<i>The following is a guest post by the CEO of Sweetspot Intelligence, Sergio Maldonado. I had the pleasure of meeting Sergio at MarTech Europe last</i> …

3 Tips for Turning a Company Into a Brand

Boosting online visibility has never been more important. Because of this, the number one job for companies online is building a unique brand and gaining credibility.<p>Boosting online visibility has never been more important. Because of this, the number one job for companies online is building a …

Marketing

Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? <i>I don’t think …

Marketing

7 effective event marketing tactics for startups

Events are undoubtedly an extremely viable marketing tactic, but you don’t need to go to the cost of presenting to make the most of them. Here are my key marketing tactics when it comes to events:<p><b>Segment and prioritize:</b> Many events are so big these days, spread across many arenas with parallel …

18 Habits Of Highly Creative People

Great artists, writers and innovators may have "messier minds."<p>Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context. Inspiration and ideas often arise seemingly …

16 case studies of companies proving ROI of Big Data

Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate. Challenges include analysis, …

What Is the Cost of a Bad PowerPoint Presentation? Infographic - e-Learning Infographics

Posted on November 8, 2015<p><b>What is the cost of a bad PowerPoint presentation?</b><p>What is the cost of a bad PowerPoint presentation? How much money is lost …

20 Best Tips for Connecting with Millennials

It seems that every generation is misunderstood at some point in time, but few have received the massive amounts of negative attention that …

The Complete Guide to Designing Visually Stunning Content (Even If You’re Not a Graphic Artist)

Beautiful images no longer belong exclusively to graphic design pros. Even though Photoshop is still the best choice for advanced design work, you …

Feel stuck after learning the basics? Here’s how to learn beyond HTML and CSS

Ok, so you are well after learning and reading some books about CSS and or HTML, and the next thing is “I want to build a site”.<p>But how can you go …

58 Business Apps and Tools to Make Your Life Easier as an Entrepreneur

As an entrepreneur, you’re constantly looking for tools to help give you that edge above the competition.<p>Whether that be a tool to manage your …

3 Questions About Marketing to Millennials You Should Be Asking But Aren’t

You can have the best content in the world that is targeted to millennials but it will only be effective if your content is published where your …

25 Startup Founders Who Are 25 and Under

During college or soon after graduation, most of us realize we need to get our lives together. While some people may set their sights on small …

Entrepreneurs' Financial Checklist

Entrepreneurship is a big jump for someone to pursue rather than having the normal working hour. Besides focusing on the business aspect of the …

Entrepreneurship