Savanah O'Donnell

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Walmart Expands Again In India - But Still Not Able To Open Consumer Stores To Consumer Detriment

Walmart has had rather a tangled tale of development in India. The problem being the Indian government’s restrictions on people doing what Walmart does so well, piling it high and selling it cheap. This is something of a pity–actually it impoverishes them–for the consumers of India. For it means …

eCommerce

Apple Shifts Global Marketing Strategy, Restructures Its Relationship With TBWA\Media Arts Lab

Apple, the world’s most valuable company, is streamlining its global marketing efforts.<p>The tech giant has restructured its relationship with its ad …

What might a trade war between America and China look like?

DONALD TRUMP vilified the Chinese government on the campaign trail, accusing it of manipulating China’s currency, stealing America’s intellectual …

Revisiting Nafta: The Stakes for Key Industries

President Trump may not be terminating the North American Free Trade Agreement, known as Nafta, but that doesn’t mean the deal is safe.<p>After telephone calls with President Enrique Peña Nieto of Mexico and Prime Minister Justin Trudeau of Canada on Wednesday, Mr. Trump said he would start the …

Business (Canada)

Why TV Advertising Is About To Change Forever

With the launch of DirectTVnow recently and the promise of a similar offering from Hulu soon, cord cutting could be about the get real, but will we unleash the real potential of it or make the same mistakes of the past?<p>People in an industry tend to see things rather differently from people outside …

Televisions

Three Hard Lessons the Internet Is Teaching Traditional Stores — The Wall Street Journal

A reckoning is coming for brick-and-mortar retailers, whose survival depends on learning more of the data-driven, tech-powered ways of their internet …

Expedia Wants To Tune Into Your Feelings About Booking Travel By Reading Your Face

If only companies could read shoppers’ minds, they’d know exactly what to provide and when to provide it. Alas, because no such telepathic technology …

Consumer Protection

Why Are Home Depot & TJ Maxx Bringing In Customers Other Retailers Can’t?

With retailers like Macy’s, Kmart, Sears, and others closing dozens of stores year after year in a bid to boost their bottom line in the face of …

JCPenney Adding Nike Stores Inside 600 Locations

In their attempts to draw in customers and become more of a one-stop-shop, struggling department stores across the country have entered into …

Chipotle's Marketing Menu for 2017: Biggest Campaign Ever, Fewer Promos

Chipotle Mexican Grill's marketing plans for 2017 include a TV series for kids and its biggest campaign to date, set to launch in April, as it tries …