Sarika Selvaraj

402 Flips | 18 Magazines | 179 Likes | 1 Following | 22 Followers | @SarikaSelvaraj | Keep up with Sarika Selvaraj on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sarika Selvaraj”

Building Your Brand: The Basics

<i>by Claire Prendergast, Director of Marketing Communications at</i> <i>agencyEA</i><p>Building a brand for your small business is an essential element of success, …

Customers

What Is the Personality Type of Your Brand?

As marketers, we spend a ton of time investigating the personality types of our target and current consumers. I've noticed a lack of focus on one's …

4 golden rules of branding

Day two of the world-class Design Indaba conference in Cape Town was laced with humour, with the stage nicely set by a hugely entertaining and …

5 Banana Smoothie Recipes Which Will Keep You Going For Hours!

Five Banana Smoothie Recipes Which Will Keep You Going For Hours!<p>Recipes which all have bananas, a powerhouse of potassium and sweet enough to be …

Breakfast

7 Social Media Experts With Followers in the Millions Share Their Strategies

Grow your following by the thousands with these tips.<p>Each month I consult with several companies on their social media strategy. One of the concerns they bring up is the challenge to compete with the social media presence of established brands in their industry that often have thousands if not …

Social Media

A Daily Social Media Checklist That Will Double Engagement

We all know that social media success doesn’t happen by accident. It’s planned for.<p>But without a roadmap, it’s tough to know what you’re working …

Who are you Targeting? How to Create a Customer Profile

What is a customer profile?Believe it or not, a customer profile is an important part of your brand’s identity. It is a detailed description of your …

Marketing

A Short Guide to Strategy for Entrepreneurs

It sometimes appears that the traditional rules of business are being upended by today’s mega-trends of multisided platforms, big data, machine learning and AI, crowdsourcing, the internet of things (IoT), and more. These trends have transformed the world of business immeasurably. But they have …

Innovation

This 5-Minute Roasted Pepper Sauce Will Be Your New Favorite Condiment

This sauce wins the best all-around condiment award: Use it as a dip for fries and veggies, spread it on sandwiches and burgers, or drizzle it over …

19 Sweet Potato Recipes to Keep in Your Back Pocket

Sweet potatoes: they're the tubers (well, really the morning glory) that never fail you. They go to bat in recipes both savory and sweet, transitioning seamlessly from airy soufflés to stick-to-your-rib chilis to toasty waffles (seriously, give them a go). Hearty, versatile, healthy-ish, and a …

What is the best time to post social media?

When and how often<i></i> you post can often be as important as <i>what</i> you post.Of course, great content will shine through no matter when you post it, but …

Top 5 Influencer Marketing Platforms to Promote Your Brand

4<p>2<p>Shares 6<p>Last updated on May 7th, 2018 at 03:32 pm<p><b>Forget about Hollywood stars—nowadays, brands are going after social media celebrities for</b> …

The Complete Mobile App Design From Scratch: Design 15 Apps, Save 15%

We have an awesome deal on the <b>Complete Mobile App Design From Scratch</b> course in the Geeky Gadgets Deals store today, it is available with 50% off.<p>The …

Apps

Optism's 50 Best Mobile Marketing Campaigns

Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, …

Upgrade your morning bowl of oats with these delicious recipes

Every now and then I find myself straying away from my regular bowl of Greek yoghurt and granola, instead seeking warmth, spice and comfort. And when …

4 Trendy Visual Design Techniques

Visual design is the creation of a visual aesthetic.<p>A successful visual design does not take away from the content on a page. Instead it enhances …

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest.<p>The use of influencer campaigns …

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.<p>VIP Contributor<p>Author of A Paperboy's Fable: The 11 Principles of Success<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At its core, marketing …

Marketing

5 Condiments You Should Be Making Yourself

If you're looking to make a healthy change in your life, you know that processed condiments can be a big roadblock to your goals with added sugars …

3 Social Media Marketing Tools Your Business Should Be Using (But Probably Isn't)

We all know that social media is an effective marketing platform, but to position yourself ahead of the social media marketing pack - and stay there …

How to Use LinkedIn to Promote Your Business

Today’s businesses are no stranger to social media marketing. With millions of people joining these platforms, they have turned out to be a goldmine …

23 amazing recipes made with 3 ingredients or fewer

Meals should not be brief. We like to linger at the table, sneaking cold potatoes with our fingers and refilling our wine glasses and talking and …

Marketing: Facebook Marketing For Beginners: Social Media: Internet Marketing For Anyone That Is New To Online Marketing (marketing strategy, network marketing, … marketing analytics, marketing books 1) | Marketing Tips

Best Facebook Marketing Tutorial Ever for 2017!<p>7 Marketing Trends to Help you DOMINATE Social Media in 2017 – #7Ways<p>👀 Facebook Ads in 2018 | From …

3 Psychology Hacks to Increase Brand Engagement

Ever wanted to know what gets people to engage with your brand? Take a deeper look into the human mind.<p>You may have a loyal fan base. People who absolutely love your brand. But most of the people who follow what you do are stragglers. People who may have bought something once or just joined your …

Marketing

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The 100 Best Web Design Tools Ever [Infographic]

Whether you're a freelancer, a consultant or a qualified designer, this list of the 100 Best Web Design Tools Ever by illustrio will no doubt be of …

10 Tools and Services to Get PR for Your Startup

<i>What good is launching a new business, if nobody knows about it?</i>With more than 540,000 new businesses starting each month, it goes without saying …