Sarah

32 Flips | 2 Magazines | 13 Following | @Sarahl1dj | Keep up with Sarah on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sarah”

This Social Media Heartthrob Is A Poet. And He Just Brought Poetry's Sexy Back.

Meet Tyler Knott Gregson. A photographer, author and buddhist who also happens to be one of the hottest poets in pop culture today thanks to social media and his legions of fans. Worshipped on pretty much every social platform out there, Gregson has single-handedly brought poetry's cool back.<p>So how …

Social Media

Who Narrates Business? The Gender Disparity of Social CEOs

Women may be leaning in, or at least talking a lot about what that means as business leaders, but they are not doing the greatest job getting their voices heard. Instead, men are still perceived to be narrating business. It follows that men have also taken the lead in using social media to build …

Social Media

8 FAQ about social media in travel

Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere.

Social Media Get The Right Stuff To India's Flood Victims

When the floods hit the state of Jammu and Kashmir in the first week of September, Delhi resident Raheel Khursheed was preparing to visit his hometown, Anantnag.<p>"By the middle of the week I realized that it's not going to stop raining through most of the week, and I started to put my plans on …

The Social-Media Habits of Hollywood’s Biggest Stars

Who takes selfles? Who reads their e-mail in bed? The stars of the Toronto International Film Festival reveal their social-media habits.<p>One of the most talked-about films at the Toronto Film Festival this year was <b>Jason Reitman’s</b> <i>Men, Women & Children</i>. The film presents an unflinching look at …

The 5 Factors of Social-Media Marketing Most People Don't Consider

This story originally appeared on PR Daily<p>Does social-media marketing work?<p>This has long been a question brands have tried to definitely answer. It has been brought to the fore of late by a recent Gallup poll, the report from which states, "A clear majority of Americans say social media have no …

Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors

Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is …

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With a predicted growth of 8 percent as compared with last year, according to Prosper Spending Score, the 2014 U.S. holiday shopping season has begun. Many companies bank on the success of sales from November and December to wrap up their …

50 Influential CMOs On Social Media

This week Infegy, a data-based company that helps bring clarity to social data, released a list of the top 50 CMOs by social influence. This list is based on their data analytics platform Infegy Atlas. Apparent when analyzing this list is that some CMOs are slow to adopting <i>new</i> mediums of …

It’s time for social to grow up

For all its apparent financial maturity, social media remains an utterly unique space within marketing, in which spontaneity and a genuine connection to an audience is valued above all else. That rare, natural quality exists because marketers hold an unparalleled amount of freedom within the medium.<p>…

5 Content-Marketing Hacks Using Social-Media Data

This story originally appeared on Visual.ly<p>Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.<p>In the current media landscape, …

Creating Copy with Jules Taggart

Lucky #13 for the Marketing Moxie podcast and today we have my buddy and fellow content creator and copywriter, Jules Taggart. She is in the hot seat …

Write Now: Beginner Copywriting Tips for Effective Online Marketing

"I can't write."<p>It's the resignation declaration of the self-defeated. It's also a fat slice of baloney.<p>You won't write? You don't want to write? I'm …

5 ways to turn time into a copywriting resource | Green Light Copywriting | Nottingham copywriting tips for better business communications, by Camilla Zajac

Get set, go! In both copywriting and marketing, time is fast becoming an essential resource. That’s thanks to the power of targeting content to fit …

Your Guide to Content Writing and Copywriting | SEJ

The great distinction between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for the sake of …

Copywriting

5 Myths About Copywriting

For some reason, myths (on practically any topic) gain huge popularity and widespread acknowledgement. Just take Olympus and the Greek gods, for …

10 Questions to Convert Copywriting Prospects into Clients

Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take …

50 Attributes of a Great Copywriter - Jeffbullas's Blog

Suppose you’re in the market to hire a great copywriter. Suppose you’re in the market to <i>become</i> a great copywriter. What are the attributes of …

Facebook

<b>Creating killer content is essential while marketing your business online.</b> Its purpose is to educate your prospects about what you do but it’s just …

Sales Copywriting for Social Media Without Being Too Salesy

If you're using social media to build a brand (whether it be your business or your personal brand), you have to focus on creating value for your …

7 Direct Response Copywriting Lessons from a Charity Fundraiser

<b>I stood in the middle of the street, legs apart and eyes squinting, like a cowboy ready to draw.</b><p>But I didn’t have a ‘Peacemaker’ or ‘6 Shooter’ slung …

The lost art of creative copywriting in advertising

It's sometime last year, and I'm asked to hold a workshop for a group of advertising students in London. I've never before held a workshop or taught anyone else about copywriting, but I show up anyway, figuring I can at least poach a few of the smarter kids for R/GA's internship programme.<p>We start …

If Rappers Were Copywriters

If Rappers Were Copywriters... more documents would be written with bullets.<p><i>"I imagine I'm an emcee all of the time, but I don't rap 'cause my life don't rhyme. If rappers drafted advertising phonics, even print ads would bump superior sonics." -Some copywriter</i><p><b>COPYWRITER -- BIGGIE SMALLS</b><p><b>CLIENT --</b> …

Copywriting Tips for the Three Most Important Pages on Your Website

Your home page, landing page, and about page are crucial to your online marketing success. I've crammed 20 years of website copywriting experience into this concise, action-oriented tutorial.

5 Signs Your Business Needs an In-House Copywriter

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.<p><b>Copywriting Services</b><p>You may not even be aware of how important copywriting is to your overall …

The Greatest American Copywriter Wasn’t a 'Mad Man'

Tom McElligott is the Midwestern son of a preacher. As an adman he was shy, not boastful. He vomited before client presentations—not from liquor like that hack, Don Draper, but from fear. Fear that this new client wouldn’t have the balls to buy his...<p>Most of you have never heard of him. He never …