Sarah Maenhout

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Research Shows Millennials Don't Respond To Ads

The nature of media and advertisement is constantly changing. With every new generation, old rules have to be reconsidered or thrown out when ineffective. The same old advertising techniques will not always work on the new generation.<p>In particular, the millennials are proving to be a challenging …

Public Relations

App: nieuwe Lego kijken via augmented reality

<b>Lego brengt plaatjes tot leven met de 3D catalogus app.</b>

Albert Heijn introduceert augmented reality productscanner

Marit van Egmond, directeur merchandising & sourcing bij Albert Heijn: 'Klanten vinden het steeds belangrijker te weten wat er in producten zit die …

Verizon is giving away free iPhone 8s in an AR Snapchat scavenger hunt

It’s basically an ad and free promotion for the company, but it has some neat experiences<p>Do you want a free new iPhone 8? Verizon has rolled out an AR scavenger hunt on Snapchat with a total of 256 iPhone 8s to be given out in Chicago, New York, Los Angeles, San Francisco, Seattle, Denver, Dallas, …

IPhone 8

Toys R Us releases an AR app that lets you interact with its failing stores

The company wants to attract more customers after filing for bankruptcy protection last month<p>When Toys R Us filed for bankruptcy protection last month, retail juggernauts like Walmart and Amazon were cited as the reasons behind the company’s woes. Now, in efforts to try and attract more customers …

Apps

IKEA Place: praktische augmented reality-app nu beschikbaar

IKEA heeft een nieuwe Augmented Reality-app genaamd IKEA Place uitgebracht. Het Zweedse warenhuis laat je door middel van Apple’s ARKit allerlei …

Communication Applications in Reality Technologies

How Reality Technology is Used in <i>Communication</i><p>One of the many world-changing aspects of the Internet is the way it makes global communications …

Augmented Reality