Sarah Hubler

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What Makes An Influencer? 5 Things Marketing Superstars Do Differently

Content marketers throw around terms like “influencer” and “thought leader” a lot – but what do these things really mean?<p>To me, being an influencer …

5 Presentation Lessons From Apple's New Rock Star

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Since I wrote a book titled <i>The Presentation Secrets of Steve Jobs</i>, I’ve been searching for a presenter -- at Apple or any other company -- who comes close to sharing Jobs’ presence on stage. It hasn’t been easy. Jobs was charismatic, …

Public Speaking

3 Ways to Build Brand Loyalty, Before They Buy!

All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks …

Telling Tales: Using Narrative Psychology in Branding

Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also …

Mad Men

30 Expert Logo Design Tips for a Brand

Designing a logo is not as difficult as some think. There’s much to creating a visual identity of a brand than just placing a name in a circle and …