Sarah Castle

99 Flips | 3 Magazines | 27 Likes | 12 Following | 2 Followers | @SarahCastle791l | Keep up with Sarah Castle on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sarah Castle”

Did You Overspend on Christmas? Marketers Target These 5 Human Flaws to Keep You Shopping

Marketers know what psychological traits prompt purchasing behaviors.<p>Marketers use many different sales tactics to capitalize on holiday sales. They have even created special sales days, where the deals are supposed to be the best.<p>The holiday buying craze officially kicks off with Black Friday, a …

Marketing

3 Ways Marketers Can Rise Above the Facebook Noise

More than 60 million brands have Facebook pages. These were created for marketers to connect directly with millions of current or would-be customers. …

Marketing

Instagram for Business: The Ultimate Instagram Marketing Guide

If you’re new to Instagram business options or want to add something new to your current Instagram marketing plan, this page is for you. Here, you’ll …

How to Use Polls in Instagram Stories

Looking for ways to encourage your audience to interact with you on Instagram? Want to get more feedback from your audience in a direct way? In this …

How to Get Leads and Customers at Events

Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? To explore how to …

3 Facebook Ad Tools for Better Targeting

Want to refine your Facebook ad targeting? Looking for tools to better identify your most valuable Facebook customers? In this article, you’ll find …

Social Media

3 Ways to Promote a Local Business on Facebook

Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three …

How Social Media Has Evolved and Where It Is Headed

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the …

The Facebook Algorithm Explained for Marketers

Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? To explore what marketers …

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

Do you want to sell physical products via the Shopping on Instagram program? Have you seen Instagram shoppable posts? In this article, you’ll …

Facebook Ad Custom Audiences: Retargeting Those Who Know You

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To …

Social Media

How to Target Specialized Audiences With Facebook Ads

Do you want to improve the ROI of your Facebook ads and Instagram campaigns? Wondering how to reach specialized audiences with Facebook ad targeting? …

10 Google Chrome Extensions for Social Media Marketers

Do you want to streamline your social media marketing tasks? Looking for tools that will improve content quality and boost productivity? In this …

Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

How to Run Facebook Polls With Animated GIFs

Want to increase your Facebook page engagement? Have you tried a Facebook poll? In this article, you’ll learn how to run a Facebook survey with …

Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Do you work with influencers? Wondering how best to comply with disclosure guidelines? In this article, you’ll discover how to properly protect your …

10 Useful Tools for Creating Content, Writing, and Researching

Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions …

How to Use Facebook Event Targeting in Your Facebook Ads

Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three …

How to Create a Social Media Calendar: A Template for Marketers

Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this …

The Top 9 Marketing Trends to Look for in 2018

The most successful marketers have one thing in common.They find a way to gain an edge over their competitors.Marketers who can analyze the trends …

7 Social Media Trends That Will Dominate 2018

How do you plan on socializing next year? How do you plan on reaching your target audience, who will be socializing with each other, next year? By default, we underestimate how our lives will change in the future.<p>We tend to think of next year as ending more or less the same as this year (with the …

Social Media

Top Nine Social Media Trend Predictions for 2018 [Infographic]

Don't blink—you might miss the next social media trend.<p>So what's more than a passing fad? What's here to stay, and what should you pay attention …

10 Reasons Every Company Needs a Written Content Strategy

If you’re a business owner or marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because it’s going to be even more …

Five Things Marketers Must Do To Prove Digital Marketing ROI

The author is Founder & MD, Pulp Strategy Communications DigitalThe post Five Things Marketers Must Do To Prove Digital Marketing ROI appeared first …

10 Powerful Whitehat Backlink Tactics For Digital Marketers

Link building can be one of the most critical and challenging parts of a digital marketing campaign. If you are running a business and want to dominate your industry, or at least ensure the competition doesn’t eat you alive, effective link-building tactics should be at the core of your marketing …

6 Steps to Create Content that Converts

Fantastic content, whether it is insightful, helpful, inspiring or entertaining, is only worth so much to your brand if it isn’t converting. Good …

How a Carefully Crafted Instagram Feed Can Increase Customer Loyalty and Sales

Instagram is all the buzz these days in the marketing community. However, it seems like a lot of marketers and business owners are still unclear on …

Visual Marketing: Tips and Tools for Non-Designers for 2017 and Beyond

A picture paints a thousand words.<p>Most website visitors only read about 20% of your web page.<p>A moving picture is worth a million people.<p>You probably …

Infographics

The Savviest Marketers Avoid These 4 Digital Marketing Traps

There are certain perennial digital marketing traps that even seasoned marketers can fall into.<p>Digital marketing is an ever-evolving field, and the strategies that work for your brand today might be useless three months from now.<p>That said, there are certain perennial digital marketing traps that …

Marketing

All You Need to Know About Influencer Marketing for Your Brand

Who are Influencers? Influencers are active bloggers or social mediaThe post All You Need to Know About Influencer Marketing for Your Brand appeared …