Sarah Ananditha Chantal Emmanuel

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Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On

What if a real-life commercial looked, sounded and felt like an SNL skit? It’s happened before, both purposely and accidentally, and it’s happening …

TSA (@tsa)

50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them

It was a compelling idea, even if the client wasn’t convinced at the time.<p>Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a …

The stumbling blocks to marrying programmatic buying and native ads

The shift to native ads that more closely resemble site content has proven effective for publishers, but the predicted marriage of native advertising …

Consultant/Ex-Droga5 Producer Gets Real on Why Agencies Are Having ‘a Tough Time’

<b>Lindsay Slaby</b> is a professional brand/agency consultant who also happens to be a veteran of various shops including AKQA, Cramer-Krasselt, The …

The Creepiest Ways Retailers Stalk You While You Shop

By Emma Thomasson, European Retail Correspondent<p>BERLIN (Reuters) - The next time you walk into a shop, consider this:<p>You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your …

Know What Your Customers Want Before They Do

Photography: Rachel Perry Welty and Yancey Richardson Gallery, NY<p>Artwork: Rachel Perry Welty, Lost in My Life (Playmobil), 2010, pigment print<p>Shoppers once relied on a familiar salesperson—such as the proprietor of their neighborhood general store—to help them find just what they wanted. Drawing on …

Brick-and-Mortar Retail Is Alive and Well

Contrary to popular belief, brick-and-mortar stores have not succumbed to the Internet, and they are far from dead. Over the last several years, …

Apple's iBeacon And The Future Of Mobile Shopping

Mobile, mobile, mobile. It’s like the Marcia Brady of the retail industry. Everyone is talking about it and wants to cozy up next to its success, often at the expense of some of the more practical blocking and tackling that needs to be done in order to really capitalize on rising mobile …

Coachella 2016 will rock Apple Pay and iBeacon support

Apple is all about music these days, which is why it makes perfect sense that the company would be keen to target the hip, young, presumably disposable-incomed revelers at this year’s Coachella Valley Music and Arts Festival.<p>Thanks to Square, Coachella’s official point-of-sale provider, attendees …

7 Leadership Lessons From the Coach Who Mentored Steve Jobs, Eric Schmidt, and Jeff Bezos | Inc.com

Most Silicon Valley titans are familiar figures. They make commencement speeches that rack up millions of views on YouTube, get profiled by business websites such as this one, and have irreverent movies made about their lives.<p>And then there was Bill Campbell, who died of cancer on Monday at 75. He …

Silicon Valley

Why Brands Need to Skip the Ads and Start Telling Stories

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that around nine out …

A Sneak Peek Into Snapchat's Advertising Revolution

When it comes to social media marketing and advertising, the top channels have long been Facebook, Twitter, and LinkedIn. Before this trifecta became cemented as the foundational pillars of social media marketing, the field was barely a thought for most companies. Now, new major players are …

Marketing

How Live Streaming Walls Increase Event Engagement and ROI

Almost every event you will plan to attend in 2016 will have a hashtag attached to it, along with requests to tweet and post with that hashtag and …

Marketing

Snapchat’s New Voice and Video Chatting Features Should Get Wireless Providers’ Attention

In under two years, people have gone from asking what Snapchat is to asking what it can't do.<p>The Venice, Calif.-based company today released an …

7 Things Most People Don't Know About Most Digital Marketing Leaders

Chances are there are some people in the digital marketing space that you respect and appreciate. Whether it's their innovative ideas, past successes, or great-quality content, you have benefited from their insights and improved your skills because of them.<p>But what you see on their Instagram feed …

Marketing

Snapchat users now spend 25 to 30 minutes every day on the app, and it's trying to attract the TV money because of it

The company is touting the time users spend on the app in its efforts to lure big brand advertising dollars away from television.<p>Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes …

Even Oregon’s Tourism Ads Have A Detached Sense Of Cool

<b>WHAT:</b> Eight 15-second tourism ads that take a decidedly ¯\_(ツ)_/¯ approach to Oregon’s embarrassment of natural riches, with the tagline “We like it here. You might too.”<p><b>WHO:</b> Travel Oregon, Wieden+Kennedy Portland<p><b>WHY WE CARE:</b> It’s no secret that Portland, Oregon, is a hipster mecca, with a …

Eastern Oregon

Snapchat's Two New Hires Will Help It Show Its True Value to Marketers

Snapchat might be every teenager’s favorite app for silly selfies, but the company is taking its business very seriously.<p>The Venice, Calif. startup …

4 Digital Marketing Trends You Can't Afford to Ignore

With customers' attention increasingly divided across channels, platforms, and devices, marketers are making bold moves to engage and convert audiences.<p>I'm kicking off this shortlist of 2016 marketing trends with a prediction....<p>In the very near future, brands will rely less on traditional media to …

Facebook Ad Server Atlas Doubles Down On Serving Video And Native Ads

Facebook announced on Monday that it is shutting down a buying platform that the company had been testing since last year, through its ad server, Atlas. The move comes after Facebook discovered the program was plagued by low-value advertising—in large part due to the popularity of banner ads—which …

Pinterest opens up its ads manager tools to smaller and medium-sized businesses

Pinterest today is releasing a set of new advertising management tools that were previously unavailable for smaller businesses as its portfolio of advertising products — and revenue potential — continues to grow.<p>All these tools continue to give smaller and medium-sized businesses new opportunities …

Yahoo Considering Deal to Run Facebook Ads in Tumblr

Yahoo’s integration of Tumblr, which it acquired in 2013 for $1.1 billion, has not gone as smoothly as either company was presumably hoping it would. …

Humans of New York Founder Just Wrote the Most Powerful Open-Letter to Donald Trump

Humans of New York Founder Brandon Stanton is joining the growing number of public figures speaking out against Donald Trump. The HONY founder began his open letter by explaining that his desire to remain impartial originally dissuaded him from posting anything political on his popular Facebook …

Nadine's Gucci Ad named one of 15 most influential

The number-one source of news in the world, CNN, has listed Pulse's Nadine Willis' Gucci Campaign Among 15 Fashion adverts that changed the …

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

He did not blame the slew of new digital and social media agencies, saying they are "doing a really good job" of pushing their message to marketers, …

The 10 most effective ad campaigns this year

Under Armour made it into the top 10. Under Armour Online advertising service Warc has released its 2016 rankings of the world's 100 most effective advertising campaigns.<p>This year, online campaigns dominated the top 10. 11 of the 20 highest-ranked campaigns were digital-led. Ad firm Droga5 was the …

Advertising

David Ogilvy’s 20 unconventional rules for getting clients

It took David Ogilvy 15 years to go from obscure tobacco farmer to owner of an advertising agency, billing over $55,000,000 per year (that’s over 450 …