Sarah

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Study examines what makes life meaningful for narcissists

Narcissistic individuals are more likely to see extrinsic goals like wealth and fame as sources of meaning in their lives, according to research …

Introduction to Psychology: A Free Course from Yale University

Taught by Yale professor Paul Bloom, this course presents an Introduction to Psychology and tries to explain what makes us tick:<p>What do your dreams …

6 Tips For Driving Facebook Advertising Performance

source: http://www.socialbakers.com/<p>This paper will provide essential tips for improving Facebook advertising performance by directly applying successful social advertising measurement practices to executing an outstanding campaign management strategy. Specifically, it will guide your through …

Study: In social advertising, YouTube converts more customers than anyone else

When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today.<p>The report, which analyzed data found within 500 million clicks and 15 million …

The Massive Boom In Advertising On Social Networks Will Create New Winners And Losers In Digital

<b>New data</b> from <b>BI Intelligence</b> finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, <i>and</i> faster than traditional digital formats, like desktop display ads …

Digital Advertising

A History of Social Media Advertising [INFOGRAPHIC]

Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong …

Advertising Industry

Facebook is trying to change the way advertisers look at social

The world's largest social network is refining its tools designed to help advertisers understand how well ads work.<p>Facebook is expanding its latest effort to attract advertisers: A better way to track how an ad on the site influences a customer's purchase in the real world.<p>A year ago, the company …

AdTech