Sara Perry

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'Influencer marketing' could be worth $10 billion in just a few years, and a woman who pays Instagrammers and YouTubers for brands like Cosmo and Esquire knows why

Whether you're aware of it or not, it's likely that most things you buy you probably came across on social media— just think about the last time you were scrolling through Instagram and saw a cool hotel, place to eat, piece of art, or article of clothing. It was probably posted by an …

Public Relations

Teachers' Out-of-Pocket Spending on School Supplies Hits a 5-Year High

A new survey shows that teachers will lay out 39% more of their own money this year than last, and no surprise, they favor the retailers that court …

Barnes & Noble

How to name your company, according to the go-to gurus of startup branding

Don’t be literal. Think about feelings. Tag lines are useless.<p>To create an effective brand in the startup age, you sometimes have to challenge established rules of corporate marketing.<p>That was the key takeaway from a talk given by Emily Heyward and Jonah Fay-Hurvitz, two strategists at the …

Startups

Is Your Small Business Leveraging Its Google My Business Page?

Developing a social media strategy can be difficult as there are so many different platforms to choose from. Not every business needs to have an account on every platform. And it doesn’t make sense to have a social media account without a goal or purpose. That’s why, at BusySeed, we sit down with …

Small Business

An Instagram account exposes how everyone's photos are starting to look the same — and it's striking

If you've spent some time on Instagram, you've probably had a lot of déjà vu.<p>People tend to flock to the same viral locations — Iceland's Blue Lagoon, Norway's Preikestolen cliff, Arizona's Horseshoe Bend— and take photos from the same angles and with the same framing.<p>One Instagram account, Insta …

Social Media

Influencer Marketing Fraud Revealed In Study Of 700,000 Instagram Posts

First UK research by influencer analyst CampaignDeus shows 12% of influencers bought fake followers.

Influencer Marketing

4 Ways Medium Can Maximize Your Content Marketing Strategy

Medium is making its way into the mainstream as a simple and easy-to-use platform for writers, marketers and other creatives wanting to publish their …

Marketing

What Influencer Marketer Kristen Matthews Wants From Clients and Creators

Kristen Matthews<p>Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect …

Marketing

Why Your Startup Should Skip the Seed Round

Don't tell your frugal grandpa, but these days, you can't do much with the typical $2 million seed round.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When enterprise cloud startups meet with us, one of the first questions we ask is: How much capital do you need?<p>The companies we meet …

Venture Capital

Instagram post from Made in Chelsea star Louise Thompson banned by ASA for omitting #ad label

Louise Thompson, one of the stars of Channel 4's reality TV series Made In Chelsea, has been reprimanded by the Advertising standards Authority (ASA) …

Public Relations

Chrome just dropped a bomb on unencrypted websites

Google’s Chrome browser has flipped its security strategy today, no longer rewarding encrypted sites with a “Secure” label but instead flagging …

Chrome Browser

One of Instagram's biggest influencers wants influencers to know the end is near

One of the biggest social media influencers in the game has a word of advice for those hoping to strike it rich as a social media influencer: Get a real job.<p>The Fat Jewish, whose real name is Josh Ostrovsky, says the online phenomenon that made him a tidy sum of money has nearly run its course. The …

Social Media

Every Marketing Tool You Need to Know in 2018

StartupStockPhotos / PixabayEvery marketer needs the right tools in order to succeed in running marketing campaigns.Good tools make your life easier, …

Marketing

Mid-Year Review: The Five SEO Trends Taking Shape In 2018

Just when you think you have Google’s search engine optimization (SEO) algorithm figured out, it changes. It’s a never-ending system that started off as nothing more than using select “keywords” and backlinks but has now turned into an elaborate necessity within every marketing strategy.<p>SEO is an …

Trends

10 Simple Living Room Ideas That Will Transform Your Space in Minutes

The living room is arguably one of the most important spaces in your home. It's probably where your family gathers at night, where you wind down on a …

How to Find the Right Google Keywords for Your Business

377053 / PixabayKnowing what searchers type to find your product or service might seem obvious, until you Google search a fitting phrase and your …

AdWords

Instagram’s new feature is a nightmare for social media introverts

I’ll admit it, I’m a social media lurker. You won’t find any selfies or personal confessions on my Facebook feed or Instagram. Apart from the occasional news article, or a cute photo of my children (I’m only human), I’m just not much of a sharer. And I have a horror of people popping up to direct …

Social Media

If 25% of brands disappeared overnight, nobody would give a FCK

Do you know how the dinosaurs were doing the day before they got wiped out?<p>They were flourishing. Mooching around eating ferns and each other, happy …

The Evolution of Modern Pricing Models

01 Jun 2018<p>Associate Professor Thales Teixeira and Assistant Professor Donald Ngwe on the impact of e-commerce on pricing—and why firms should make …

10 Free Powerpoint Templates for Creatives

Creating a visually attractive presentation to help you pitch your idea, team, or business to potential business partners, investors, or clients is …

How to Discover Irresistible Content Ideas Using Reddit

We’ve all been there.<p>Staring at that dreaded blinking line on a blank page.<p>Every marketer knows the pain of struggling to come up with a topic for …

Social Media

Sales Enablement Tools Are the Keys to Making More Money

Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing …

Customers

Instagram on why brands shouldn’t see shoppable posts as a threat

en_GB<p>article<p>With Stories representing a top priority for Instagram, the social media giant is on mission to educate brands about the importance of …

3 Influencer Marketplace Tools to Help Locate and Connect with Brand-Relevant Voices

Influencer marketing can turn out to be a pretty lengthy process. You need to research your niche and find the right social influencers to work with, …

Steal This Marketing Tactic From McDonald's and Petco to Dramatically Increase Sales

Are you capturing all the visitors who come to your website?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Big brands change with the tide or die.<p>In the case of companies like Toys 'R' Us and Blockbuster Video -- death came knocking because they continued to live in the past. Their …

Marketing

8 Instagram Tools to Quickly — and Effectively — Grow Your Client’s Instagram Audience

With over 800 million active users — approximately 500 million of whom use the platform daily — it’s little wonder that so many businesses want to be …

‘Like having a lawyer in the room’: Agencies are turning advertisers’ angst about spending on Amazon into an opportunity

Agencies are playing up Amazon angst to their advantage.<p>Marketers are wary of their margin becoming Amazon’s opportunity when they buy ads for …

Get a business phone number the easy way with the OpenPhone app

If you’ve ever run your own business, or kept a personal line open for business inquiries, you’ll know how tough it can be to switch off from …

4 New Digital Marketing Trends To Win You More Conversions

Almost everyone is into digital marketing these days. Yet, as a matter of fact, most of the digital marketers feel their efforts are just slightly …

Storytelling With Data: How To Communicate Visually And Effectively

While we all know that data is key to telling an impactful story, few understand how to use these points to spin meaningful tales that will resonate …