Sara Perišić

7 Added | 2 Magazines | 2 Likes | @SaraPerii | Keep up with Sara Perišić on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sara Perišić”

Counting clicks ... a beginner's guide to mastering Google Analytics

How do people find your website? How long do they stay? What is the user experience like on different devices? If you can’t answer these three questions with confidence, it’s time to start using an analytics tool or get to know the one you do use a little better.<p>Understanding SEO<p>People will arrive …

Google Analytics

Here Are the New 4Ps of Modern Marketing

<b>By Christi Olson – Bing Ads Evangelist at Microsoft</b><p>Remember the 4 Ps from your intro to marketing class? Price, product, promotion and place have been used over the past century by marketers as an organizing framework for the core elements of marketing. The 4 Ps were created in the 1940s against a …

Artificial Intelligence

Amazon and Pinterest Threaten to Shake Up the Search Ad Market

Google continues to dominate search advertising, but ad buyers say they welcome the competition<p>By<p>Mike Shields<p>Mike Shields<p>The Wall Street Journal<p>Biography<p>@digitalshields<p>mike.shields@wsj.com<p>For a $37 billion market, search advertising has been rather sleepy for years.<p>That’s because Google has long …

AdTech

What Marketers Should Know About Facebook User Engagement in 2017

As Facebook made crystal clear during its fourth-quarter and full-year-2016 earnings call, its team is laser-focused on increasing user …

Marketing

How to stalk your competitors' negative reviews for new customers

Stalking your competitors' reviews can be an extremely effective technique for getting new customers. That said, it's a strategy that's more art than …

5 top social media trends to watch in 2017

Social media is always changing.In addition to Facebook’s continued algorithm changes, live video, Snapchat’s continued growth and the rise of …

Public Relations

The Dark Side of Tech in the Classroom: Caveats for Implementing Tech in Schools

It’s true that technology in the classroom can be a helpful thing. There are numerous reasons to implement tech in the classroom. And, when used …