Sara Dover

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These Millennials Have Become The Top Decision Makers At IBM

A look at how IBM’s 5,000-strong “Millennial Corps” is helping the company stay relevant.<p>Supermodel Karolina Kurkova made an appearance at this year’s Met Gala in an intricately designed couture gown. The dress had two designers–one man, one machine. Fashion designer Marchesa worked alongside IBM’s …

What the world’s sleeping patterns look like

Countries differ quite a bit in how they sleep. On average, Japanese people sleep nearly an hour less than the Dutch.<p>The data behind this chart was collected by researchers the University of Michigan using a free sleep-tracking smartphone app they released in 2014. More than 5,000 people from 20 …

Sleep

How To Create Endless Amounts Of Content

Content marketing can make huge demands on your resources. Between blog posts, emails and social media, you could be creating new content every day, all day, and still not have enough.<p>Unfortunately, knowing you <i>need</i> a steady stream of content and actually <i>being able</i> to provide it are two different …

Marketing

You Want Me to Buy What? Using Predictive Analytics

I’m constantly amazed at how businesses ignore the mountains of data they have, settling for <b>measuring</b> ROI, rather than <b>IMPROVING</b> it. They act like …

Program Amazon's new Dash button for tasks, not products

I have a trio of Amazon Dash buttons scattered around my house to lend a hand when I run low on flushable wipes, whey protein powder and dish soap. There's really no downside to trying them out, since the online retailer reimburses you for the device after your first purchase. Amazon's latest Dash …