Sara Beckman

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The One Cost Engineers and Product Managers Don't Consider

<i>Kris</i> <i>Gale, VP Engineering at Yammer, joined us recently for First Round CTO Summit and blew everyone away with his talk on "why the traditional</i> …

Improving organizational effectiveness in product management

Product management, like any complex organizational design, is not perfect. There are communication breakdowns, blurred lines of responsibility, and changes in strategy that cause firms to question its value or even consider major reorganization efforts. Before your firm dives into either …

Product Management

Market research - Business Databases by Category

How to Do Market Research--The Basics

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing research can give a business a picture of what kinds of new products and services may bring a profit. …

Small Business
Small Business

Mind Map

Stanford University

The 11 Ways That Consumers Are Hopeless at Math

This is your brain on shopping, and it's not very smart<p><i>This is your brain on shopping, and it's not very smart.</i><p>You walk into a Starbucks and see two deals for a cup of coffee. The first deal offers 33% extra coffee. The second takes 33% off the regular price. What's the better deal?<p>"They're about …

Pricing: Why Customers Choose The Higher Priced Product (More Than 95% of the time)

Imagine you're going to a workshop.<p>The price of the workshop is $700 (Let's call this Option A). And then there's a premium version of the workshop …

Product Management

Best Buy Can’t Match Amazon’s Prices, and Shouldn’t Try

Best Buy is a company on the brink. It’s being attacked from every angle. Apple and Microsoft are driving computer shoppers to their own stores. The proliferation of cheap bandwidth is making it easier than ever to consume media via download instead through the purchase of a physical good. And …

Should You Eat While You Negotiate?

Across cultures, dining together is a common part of the process of reaching negotiated agreements. In Russia and Japan, important business dealings are conducted almost exclusively while dining and drinking and in the U.S., many negotiations begin with "Let's do lunch." But are business deals …

Concept Mapping

Concept Mapping in the Classroom<p>Concept mapping and mind mapping are used in the classroom in any number of ways. This page will provide the …

Mind Mapping

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