Saoirse Ryan

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Social Marketing Platform SocialBro Adds Twitter Monitoring

Social media campaign management platform SocialBro has just launched a monitoring tool that harnesses the power of Twitter data, enabling deep data mining across available Twitter content in real-time.<p>With this addition to its arsenal, SocialBro is able to provide its users with full real-time and …

Realistically Profiting With Social Media [Case Study]

The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested …

Meet the Aussie online fashion entrepreneur with the best social media engagement in the country

A Brisbane-based online fashion retailer has beaten out brands including Audi, BMW and KFC, to been named the number one Australian social media …

'Isil is a virus, we are the cure': Hackers say they’ve taken down 100 Isil Twitter accounts

Hacktivist group Anonymous claims to have disabled at least 100 social media accounts used by suspected Islamic State recruiters - and vows more are to come<p>Hacktivist group Anonymous has delivered a blow to Islamic State by disabling dozens of Twitter accounts it believes are used to recruit …

Social Media

Google and Twitter Join Hands for The Return of Real-Time Search

Earlier this week, the tech world was abuzz with rumors that real-time search was going to make a comeback, thanks to the new deal between Twitter …

Twitter issues transparency report; global information requests jumped by 40 percent

In its sixth transparency report, Twitter has again attributed the majority of information requests it's received, or 56 percent, to U.S. authorities.<p>…

8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

There are plenty of ways to use your Twitter cover image to promote your business. Learn how to optimize your Twitter page by keeping things fresh, …

Marketing

How Twitter plans to move beyond its 288 million monthly active users

In a series of recent announcements, Twitter has started to flesh out its vision for commercialising its massive off-platform reach. Syndicated tweets will allow marketers to take their real-time content efforts and spread them right across the wider web, while the increased focus on video hints at …

Google Search

The Ultimate Guide to 150+ Google Analytics Resources for 2015

Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, …

7 Science-Based Reasons to Use Emoticons at Work

<i>This post originally appeared on the Buffer blog.</i><p>Do you remember seeing your first emoticon?<p>The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his …

Psychology

3 Key Digital Marketing Skills Students Don’t Learn In College

Many schools need to update their marketing curricula. If they don’t, students will be the ones to lose out.<p>If you’ve interviewed marketing candidates straight out of college, you’ve likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives–but all …

How to Use Social Media to Drive Conversions

Are you ready to take your social media marketing to the next level? If so, then you will want to start taking a conversion-oriented approach to …

Marketing

15 tools to onboard and engage new users

Acquiring new customers is the biggest hurdle any new business faces. To solve this challenge, there are emerging tools and technologies designed to …

Why Use WordPress For Building Your (Inbound) Marketing Platform?

With the rise of Inbound Marketing and Email Marketing, your company website is quickly becoming an essential part of doing your business online. …

Marketing

Does Mobile Marketing Actually Work in the Real World?

When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United …

Twitter To Disenchanted Users, Investors: We’re Listening

2014 was a tough year for Twitter: While rival Facebook hit its groove with mobile advertising, the tweet-based social network struggled to arrive at a product strategy that hooks and retains new users. Twitter CEO Dick Costolo, on the defensive, attempted to placate skeptical investors in November …

More than 50% of Christmas spend will be online this year

This Christmas, 56 per cent of consumers will spend more than half of their budget online, meaning that £10bn will be up for grabs for online …

85% of online sales now attributed to mobile devices

There has been a notable increase in global online transaction volume, with a 51 per cent YOY Q3 2012 – 2013 increase within the UK and Europe. It is …

Turning browsers into buyers: What works?

Look and feel<p>The design and look of a site affects whether or not a visitor clicks away or stays to look around. The decision whether or not to shop …

4 Social Media Trends Shaping Marketing in 2015

One of the beauties of social media is its ability to change at a rapid speed to fit consumer needs.<p>It's important to look back to see how social …

What Is Content Marketing?

No one cares about advertising anymore. Content marketing is king.<p>We skip ads using our DVR. We buy Netflix on demand. We scroll past the …

Marketing

Top 10 Great Tools For Social Content Creation

Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts …

How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph Boxes

Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry.

Investing with sense in the new private IPO market

Equity crowdfunding continues to receive a lot of press, but many in the general investing public still don't fully understand it.<p>Very simply, equity …

Here’s a look inside a typical VC’s pipeline (a must-read for entrepreneurs)

When I meet with entrepreneurs, I am often asked about the VC “pipeline.”<p>How many deals do we see? How many meetings? How often do we conduct due diligence? How many of those companies do we invest in?<p>I thought it would be helpful to provide visibility about the VC pipeline, while also outlining …

New Frontiers Entrepreneur Development Programme

<b>New Frontiers</b> is Enterprise Ireland’s national entrepreneur development programme for early-stage startups. It is based in 14 campus incubation …

The Flowing of the Green: Dublin’s VC Scene

Which Legal Form Is Best for Your Business?, Incorporation Article | Inc.com

When you start a business, you must decide on a legal structure for it. Usually you'll choose either a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation. (Also, some businesses choose to operate as cooperatives.) There's no right or wrong choice that fits …