Sanne IJspeerd

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Het probleem met contentmarketing: hoe een middel het doel werd

Bij WC-eend adviseren ze graag WC-eend. Dat wisten we al. En geef ze eens ongelijk. Zorgelijker wordt het wanneer we elkaar alleen nog maar WC-eend …

How Does the Act of Writing Affect Your Brain?

One of the most interesting details shared in the graphic above is the information about the Princeton University Study which demonstrated that the …

3 Simple Ways to Start Your Story

How do you start your story?<p><i>Once upon a time… [wait no… that’s too cliche].</i> <i><br>It was a dark and stormy night… [we’ve all heard that one before].</i> <i><br>Just the</i> …

Brands: Speak Human with Your Content Marketing Strategy

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light …

Every Interaction with Readers Can Be Brand-building

You may be a company in the bowels of B2B.<p>The content may involve something as mundane as an email signoff or, in the case that I’m about to …

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger

Think about it.<p>Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.<p>At some point, all these companies …

Marketing

When Is a Blog the Right Form of Content Marketing?

You've heard the wisdom:<p>"Your business should have a blog."<p>"Blogging helps your SEO."<p>"Why aren't you blogging yet?"<p>According to the experts, a blog …

Marketing

Explore what makes Pixar stories great in new YouTube series

Bloop Animation, the studio that brought Jon Negroni’s “Pixar Theory” to life on YouTube, is tackling Pixar once more. This time, it’s starting a new …

Animation

The symbiotic relationship between content marketing and SEO

Marketers love to say content is king. After working on and reading dozens upon dozens of successful content marketing case studies, I’d have to …

5 aspects of storytelling brands often miss

<i>This story was originally published on PR Daily in November 2014.</i> <br>When I read “The Bedtime Test of Content Marketing and PR” by Shift Communications …

Writing

Portrait of a Content Marketer: More Than a Marketer

shared by uberflip on Nov 11, 2014 in Social Media<p>8,764 views<p>21 faves<p>21 shares<p>0 comments<p>The modern content marketer is more than a marketer. This …

An Easier Way To Tell Your Story Using Content Marketing

The term <i>story</i> is used all the time with content marketing. “Find your story,” they say. “Tell your unique story.”<p>Well, sometimes your story can be so …

Waarom content marketing 'belachelijk eerlijk' moet zijn

<b>In de film</b> <b>Crazy People uit 1990 speelde Dudley Moore al een reclameman die zo klaar is met de superlatieven en het ronduit liegen voor zijn</b> …

Different Content Development for Different Kinds of Thinkers

Different people consume and prefer different kinds of content. Simply put, your content development process needs to reflect that if you want to …

3 Basic Principles of Journalism to Consider When Writing Content for Google

Successful authors know that the first line of any writing has to be strong enough to capture the reader’s attention – otherwise they won’t continue …

Waarom bedrijven geen uitgevers (moeten willen) zijn

Bedrijven zijn geen uitgevers. De meeste van hen zullen dat ook nooit worden. Maar ze proberen het wel te zijn. In groten getale. Zie daar misschien …

17 Content Marketing Predictions for 2015 — The Content Strategist

At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we …

This Simple Writing Technique Will Help You Overcome the Inertia of Perfectionism - Copyblogger

When you have to create fresh topics for your blog each week, sometimes you just feel stuck.<p>Or maybe you can’t nail down your unique selling …

Creative Writing

10 tips for becoming a terrific brand journalist

A brand journalist is a strategic storyteller who discovers and creates news content on behalf of a brand.<p>Some public relations professionals may …

What corporate storytellers can learn from fairy tales

Storytelling is one of PR's key goals.<p>We don’t sell news bites. We don’t peddle one-time advertising hits. We don’t aim for hit-and run-media …

Need to Know: New SEO vs. Old SEO (Infographic) — The Content Strategist

If you’re still keyword-plugging your blog posts, there’s a decent chance you wear overalls with one strap down, three-quarter pants, and mood rings …

The Un-Checkbox Approach to Content Marketing

You may have noticed a trend in the blog posts I've written for Moz lately:<p>Basically, I ask a lot of questions because I don't like or trust hard and …

Marketing

How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience - Copyblogger

Struggling to find a stock image for your next blog post?<p>You browse Flickr for ages. You settle on a picture that’s <i>okay</i>. You’d love to hire a …