Sanger & Eby

34 Flips | 4 Magazines | 8 Likes | 8 Following | 3 Followers | @SangerEby | We are a full-service design and development agency focused on creating measurable, insight-driven solutions that engage your target audience across any platform.                Learn more at sangereby.com

Why Mobile Matters For Recruiting

Is your career website ready for mobile users? People are constantly on the move, and they want instant access to information. This includes …

Employment

Google Job Postings: How to Make It Work for Your Site

Earlier this summer, Google introduced a new feature for job seekers and employers; Google Job Postings. This feature is part of the overall Google …

Employment

Branding Guidelines Know-How and How-To

As the school year gets started, now is a great time to evaluate all the communications your school is sending and make sure that your brand is being …

Graphic Design

Does My High School Need an App?

Working in education, you’ve probably witnessed firsthand the rise in mobile usage among your students. This has lead to many schools asking, should …

Apps

Can Athletic Events Be a Tool for Admissions?

In early 2017, it was reported that 26 million people watched the college football national championship game,1 and the NCAA men’s basketball …

College & University

Brand and the Importance of Color

A company's brand includes typefaces, icons, images, colors, emotions and more. Every element is carefully designed and selected to add value, to …

Graphic Design

What Colleges Can Learn from Corporate Marketing About Recruiting

It’s about finding the students who are going to find a good fit, stay enrolled, and graduate with a degree that helps them launch a successful …

College & University

Strategies to Combat a Talent Shortage

In working with our clients, we’ve often heard the phrase “war for talent”, and that’s not an exaggeration. Finding talent for many industries such …

Why Collaboration Matters In UX Design

This year, while working with a client to improve their website’s user interface and provide a better user experience (UX), I realized something …

UX Design

How to Measure Marketing Success in Higher Education

Key Performance Indicators (KPIs) are defined by Investopedia as “a set of quantifiable measures that a company uses to gauge its performance over …

What is HTTPS, and why is it important to your website?

What is HTTPS?<br>Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP (Hyper Text Transfer Protocol), which is essentially how data …

Information Security

What is Social Listening, and Why Should I Care?

What is Social Listening?<p>Social listening is the process of monitoring social media channels for mentions of your brand, competitors, products and …

Marketing

SEO for Higher Education – Help Prospective Students Find Your College

The vast majority of online research starts with a search engine. It’s pretty easy to ensure your college or university comes up high in search …

Show – Not Just Tell: Using Video for Student Recruitment

<b>Alumni Success Videos</b>: Share the stories of alumni that benefited from your school and found success in their life, community, career, etc.<p><b>Highlight</b> …

College & University

What's New with Twitter? | Sanger & Eby Blog

In case you missed it, Twitter made quite a few updates to their website and mobile apps yesterday. Twitter previously made small updates, such as …

Performance-Based Funding Recruitment Strategies: Using New Marketing Channels & Platforms

In our first article in this three-part series, we discussed the importance of updating your website for prospective students. Now, we’ll cover the …

10 Private School Admission Questions: Answer Before They're Asked

We’ve compiled ten frequently asked questions from students and parents when choosing a private high school. See our suggestions for providing the …

Recruitment Strategies for Performance-Based Funding: Enhancing Your School’s Website

It’s vital to attract and retain students who will succeed at your school to secure performance-based funding. Schools can no longer rely on simply …

What makes a successful recruitment campaign?

Personalize as much as possible.<p>Students, and their influencers, are looking to be engaged, feel special and be pursued. They might start their …

How an Updated Career Site Can Save You Money

The short answer: Yes, there is. How you ask? By updating your career website with richer content.<p>If your current career site is simply a short job …

Employment

Measuring the Hidden ROI of Your Recent Education Website Redesign

There are several ROI calculators available online or formulas you can follow based on the number of applications, alumni donations or contact forms …

3 Tips To Increase Your Enrollment in 2017

Take a look at your website (from an outsider’s perspective).<p><b>Is your website user friendly?</b> Can prospective students find the information they need …

So You Want to Conduct a Usability Test?

Conducting a Test<br>Encourage your users to think aloud as they work through the tasks. Don't interfere or give suggestions. Actually, avoid helping …

Career Website Checklist – How does your site stack up?

Career sites have evolved to include much more than just job descriptions for open positions and an online application. But are you including all of …

Social Media – Which Platforms Are Right For Me?

Facebook, Twitter and LinkedIn are social media standards – but what about other platforms like Instagram, Snapchat, or YouTube – is it necessary to …

Facebook Live

Can Applicants Find Your Job Postings?

Careers websites can be a maze for job seekers to navigate through and easily find available positions. Outdated or complicated systems that are not …

3 Ways to Speak to Multiple Audiences through Your Website

Develop audience personas.<p>Creating these personas, and updating them often, will help you tailor content and information to the right audiences in …

6 Google Analytics Reports & Tools Everyone Should Use

Here are 6 tools that you may not be using – but you should be.<p>1. Device Reports<p>With mobile becoming more and more popular everyday (even jobseekers …

Tips for Writing Great Job Descriptions

As competition for top talent becomes increasingly fierce, companies are turning their focus to communicating their employer brand through an …

Employment

Education Marketing—Outside In, Not Inside Out

In our education marketing work, we frequently encounter college websites that are organized based on how the institution works and how internal …

Marketing