Sandi Cruz

3,326 Flips | 63 Magazines | 199 Likes | 2 Following | 64 Followers | @SandiCruz | Keep up with Sandi Cruz on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sandi Cruz”

6 Things You Need to Do to Launch a Successful Blog

Launching a blog is now easier than ever. You can install WordPress with just one click and start blogging right away.In fact, almost 1,000 new …

Marketing

How To Stand Out As A Small Consultancy And Crush Goliaths

I run into a lot of high-level consultants who have had the guts to leave their stodgy large corporations to start their own shops. They usually do so because they are fed up with the old fashioned processes and bureaucracy and believe they can do it better while experiencing more freedom and …

Business Strategy

After 526 Rejected Job Applications, I Broke Through. So Can You.

Remember, failure is never final. Success is all about turning your setback into your comeback.<p>6 min read<p>“Son, don’t apply for a job just to pay the rent. You need to think beyond yourself. You need to start thinking of building a career and providing for your family in the future.”<p>My mom gave me …

Employment

How to Research Keywords for Social Media Marketing

Creating an effective social media strategy is much more than scheduling social media updates and monitoring your engagement. You also need to meet …

Marketing

I Make Six Figures From My Own Online Business. Here's How I Got Started

This guy has freelancing down to a science.<p>Do you dream of quitting your job, walking away from Cubicle Land forever in favor of a career where you …

Entrepreneurship

I Should Never Have Told The Recruiter What I'm Earning Now

Dear Liz,<p>I only found your column last night. I had no idea that there was a career expert telling people not to give up their salary details when a recruiter asks for them. I feel like an idiot saying this but I thought that if a recruiter asked you a question, you had to answer it.<p>If I had known, …

Recruitment

5 Income Streams Every Lifestyle Business Can Generate

Making what you know available in different ways results in you getting paid by more people.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Smart entrepreneurs understand the power and importance of having multiple revenue streams. Building your business around one major client or way …

Small Business

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can …

Marketing

10 High-Paying Work-From-Home Jobs for Those Who Want to Ditch the Office

If your idea of a dream job is one that lets you stay in your pajamas all day, where you can pick up your kids from school, and even throw a load of …

Employment

Here's How You Can Measure the ROI For Your Content

Getting likes and shares for it on social media for your content pieces may not define their efficacy<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p><i>Content is everywhere. It is at the core for</i> …

Marketing

How to write blogs humans want to read

Here are 10 steps to take before every blog post:<p><b>1.</b> <b>Just start writing (or recording).</b><p>The first thing you want to do is sit down and write.<p>If you have …

Public Relations

How This Artist Makes Money Off YouTube Without Brand Sponsorships

Landscape photographer Thomas Heaton says he's successful because of this decision, not in spite of it.<p><i>In this series,</i> YouTube Icon<i>, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success.</i><p>Thomas Heaton used to spend his days shooting …

Landscape Photography

7 Devastating Startup Mistakes That You Don't Have to Make

You don't know what you don't know. These all-to-common startup mistakes are 100% avoidable with a little help.<p>I receive too many calls from founders seeking help after they've made a devastating business decision. It's sad in general, but especially since many of the mistakes that commonly take …

Business Strategy

4 CRM Hacks Every Entrepreneur Should Be Using

These hacks will help any entrepreneur improve customer service.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brands depend on personal relationships to turn leads into customers and to deliver a great customer experience. And for budding businesses, that personalization process has …

Marketing

A 40-Year Debate Over Corporate Strategy Gets Revived by Elon Musk and Warren Buffett

When Tesla CEO Elon Musk said that “moats are lame” during the company’s earnings call last week, he was calling out Warren Buffett, the chair of Berkshire Hathaway, who uses “moat” to describe barriers to imitation that stave off competition. “If your only defense against invading armies is a …

Innovation

After being laid off, this 35-year-old founded NerdWallet with $800 — now it’s worth $500 million

Today, Tim Chen is CEO and co-founder of personal finance website NerdWallet, which sees 10 million monthly visitors and is valued at more than $500 …

Personal Finance

10 Tools to Boost Your Small Business' Social Media Game

It's National Small Business Week. To help celebrate, we share 10 tools that small businesses can use to effectively engage their audience.<p>PCMag …

Small Business

Why You Should Book a Trip to Palermo Now, Before the Rest of the World Does

Early evening: the perfect time for a stroll through Palermo’s <i>centro storico</i>. Eighteenth-century palazzi lined the streets, their windows framed by …

Italy

Infographic: Design tips to juice your website

A cookie-cutter website won’t cut it.As the digital face of your organization, web design and functionality can draw in audiences, but can chase them …

Public Relations

How to Become a Digital Marketing Master

This discounted bundle will turn you into your most skilled advocate.<p>The hardest thing about maintaining a popular online presence is keeping your …

Marketing

Why focusing on audiences - not keyword volumes - is the future of search marketing

Anyone who works in search will be able to tell you about the often-laborious task that is keyword research; building out a long list of all the ways …

AdWords

How To Create A 1 Page Business Plan In 20 Minutes

Use A Lean Canvas Template<p>Before product/market fit there is problem/solution fit. Some of the first steps many failed startups neglected to follow …

Product Management

The What, Why And How Of Instagram Video For Small Businesses

While Facebook advertising is not in decline, video advertising on Instagram is quickly gaining traction for small businesses and marketers. In its Q4 2017 earnings call, Facebook announced that there are two million active advertisers on Instagram, with a 67% increase in business profiles between …

Marketing

How to Overcome Common Challenges and Help Your Small Business Grow

These easy, everyday steps can help set your business up for success.<p>5 min read<p>In light of National Small Business Week, I’ve been thinking a lot about the challenges that keep small businesses from doing more business and what these entrepreneurs, who already wear so many hats, can do to overcome …

Small Business

What not to do in Barcelona as a tourist

If 2017 was the year “overtourism” entered the dictionary, 2018 looks set to be when the battle lines are drawn.<p>Yesterday in Venice, protesters …

War

The 8 highest-paying side hustles on Fiverr

From Uber driving to dog walking, side hustles are a popular way to earn some extra cash. But if you really want to rake it in, it's good to know …

Small Business

Intro to Kanban Boards, the Highly Visual Project Management Method

If you’re forever fighting your project management system, Kanban boards are worth a look. “Kanban” — Japanese for “visual signal” or “card” — are …

Project Management

4 Ways To Grow Your Content Marketing Reach Via Flipboard

Publishing and promoting content on Facebook, LinkedIn and Instagram is commonplace. But the social media world is far broader than the networks …

Public Relations

5 Cash Management Tactics Small Businesses Use to Become Bigger Businesses

Reaching your highest potential as a business owner depends on maintaining positive cash flow.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You may have heard the phrase “Cash flow is the blood that keeps a business alive.” This couldn’t be truer, as consistent positive cash flow can …

The Latest Video Marketing Trends that every Marketer Needs to Know

Video has become so prolific that 100 million hours of video content is watched on Facebook every single day and 10 billion videos are watched on …

Marketing