Sandeep Das

6 Flips | 1 Magazine | @SandeepDas1l01 | Brand strategy consultant

This Salt Brand’s First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

After 20 years of commercial silence in South Africa, salt brand Cerebos gives us “Snow”—a story whose subject might surprise you, given the location.<p>…

Marketers Seize the Wheel

If you're among those contented people who can calmly walk away from a “chicken-or-the-egg” debate, you probably will sail right through the process …

Global Brands Are Taking More Control of Media Spending: WFA

Global brands have tried to tighten control on media spending and reexamine their relationships with agency suppliers in the year since a bombshell …

Americans are buying more food at Walmart

Competition is heating up among U.S. grocery chains, but Americans are increasingly buying their food at Walmart.<p>The retailer on Thursday said food …

eCommerce

Map shows Scotland is the only country in the world where Coca Cola doesn't own the most popular soft drink

An interesting Tweet showing the map of Coca Cola's world dominance of the soft drinks market has gone viral - thanks to the one country where the …

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In an ideal world, all your customers would be loyal to your brand. Loyalty means a customer is willing to come back to your brand for multiple purchases and …

Branding