Samantha Williams

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Why Exceptional Digital Storytelling Beats Exceptionally Good Design

Visuals are highly important in the world of digital design. Take, for instance, a photo of a mother and her baby playing outdoors with smiles on …

Digital Storytelling
Marketing

8 of the Best Free Font Websites Offering Thousands of Stylish Typefaces

Picking out the right font for your design project is like selecting an item of clothing. Just like a great-fitting pair of jeans, the perfect typeface can take your design from ordinary to extraordinary. Our computers come loaded with a cursory selection of fonts, but that’s just the tip of the …

Typography

The 5 Characteristics of Social Media Websites That Go Viral

There is no formula for a site that goes viral but you can see what's missing from those that don't.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the advent of the web 2.0 comes a shift from simple and bland web pages to dynamic and interactive web platforms. It is now possible …

InterAct

11 Apps For Writers That Can Help You Get Your Masterpiece Completed In No Time

Let's face it: writing isn't a simple task, and authors can use all the help they can get when it comes to finishing (or starting) their projects. …

Business owners can now edit their listings directly in Google Search

If you’re a business-owner, chances are good your company is listed in Google Search results giving better visibility to existing and potential customers. Today, Google announced that it’s revamping the way that these business listings are edited — allowing users to make changes and updates …

32 Ecommerce Tools to Turn Your Retail Business Into an Online Store

32 Ecommerce Tools to Take Your Retail Business Online<p>Updated August 31, 2017<p>Despite the fact that it seems like every store has an ecommerce …

The Founder of a Million-Dollar Startup Has This Advice For First-Time Entrepreneurs | Inc.com

Most business owners can only dream of hitting the million-dollar sales mark. Then there are those who blow right past it, as if the elusive number was never even in their sights.<p>Allen Brouwer, co-founder of Best Self Co. and one of the eight winners of Shopify's recent Build a Bigger Business …

Entrepreneurship

Content Writer vs. Copywriter: What's the Difference?

My name's Pam, and I'm a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according …

Marketing

12 Habits of Business Owners Who Get Paid on Time | Inc.com

In a perfect world you could invoice a client and get paid immediately. Unfortunately, we don't live in such a world. That's why business owners of all-sizes must develop good accounting practices to stay on-top of their invoices so that they can get paid on-time.<p>I'm the CEO of Due, an invoicing …

Small Business

Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years …

Public Relations

‘Diversity is not just for Christmas’ for brands and agencies uniting via #SummerSoWhite

The likes of MediaCom, FCB Inferno, AMV BBDO, Google and Channel 4 have come together to support the #SoWhiteProject’s latest campaign, …

Advertising

The 4 Main Reasons That Your Conversion Rate Is So Low

Look, I get it.You probably hate your conversion rates.And I understand.Conversion optimization is about one big thing: <i>more revenue.</i>And who wouldn’t …

Marketing

How to Increase Your Conversion Rate With Intuitive Website Design

Websites that make me jump through hoops drive me nuts.I don’t know about you, but I prefer to get from point A to point B via the shortest path …

Customer Experience

This Accelerator Is Helping A Social Purpose For Each Of The Sustainable Development Goals

The Unreasonable Goals program is connecting 16 startups (that each work in the one of the areas of the SDGs) with governments and NGOs, to give them the support to scale their solutions.<p>The Unreasonable Group, an accelerator for socially-minded startups, was founded on the idea that entrepreneurs …

Sustainability

Expand Your Content Marketing Toolkit - Copyblogger

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of …

Use This 1 Marketing Tactic If You Want to Double Your Business Overnight

Do your marketing right, and your email will rise to the top of the online slush pile. That's exactly what you want.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What if I told you there’s a way you can get in front of millions of potential customers, drive highly-targeted website …

Marketing

John Grisham's Generosity May Inspire You to Give Away More of These 4 Things | Inc.com

In a recent interview with The Rumpus, John Grisham talked about his new book, "Camino Island," and revealed some delightful anecdotes about his career. One of the most heartwarming surprises came when he talked about his friendship with author Stephen King.<p>Grisham talked about how King helped him …

Stephen King

How Emotions Impact Cognition

Two information-processing systems determine the human emotional response: the affective and cognitive processing systems. The affective system …

Psychology

Is Marketing To Millennials Confusing? Just Wait. Generation Z Is Right Around The Corner | Inc.com

For the past few years, one of the most dominant topics in business and entrepreneurship has been what the hell to do with Millennials. Some companies love them, some can't stand them. Some advocate for them, some find them entitled. And some, actually a good many, were started by Millennials, with …

Generation Z

Customer Engagement Is the New Marketing | Inc.com

Your best salespeople aren't on your payroll. They aren't down the hall. In fact, they may not even be in the same building as you.<p>It sounds crazy, but the reality is that the people best equipped to sell your product might be... the people who have already purchased your product. And your ability …

Customer Experience

10 Easy Tips for Professional Audio Quality - Copyblogger

I started working with podcasts because I was an avid podcast listener.<p>I would be listening to a conversation, hanging on every word, and then it …

Music Production

Apple News May Expand Ways Publishers Can Sell Ads, Enable Micropayments

Apple News attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change.<p><i>Ad Age</i> reports that Apple eventually plans to allow …

Havas bolsters influencer arm Socialyse promising ‘holy grail’ of measurement

Havas is doubling down on influencer marketing, building out its Socialyse Influence proposition with several fresh hires in order to bring "scale …

Public Relations

Darius Graham of Social Innovation Lab: Debunking the Myths of Baltimore

Darius Graham is the Director of the Social Innovation Lab (SIL) at Johns Hopkins University and a startup ecosystem builder in Baltimore, MD. His …

Innovation

This will make you understand why you click on certain headlines and not others

Researchers at BuzzSumo analyzed over 100 million headline phrases that resulted in the most engagement from users on social media. They found that certain three-word phrases, or trigrams, that were included in headlines garnered more engagement from users in the forms of likes, shares, and …

Infographics

Want to Grow Your Personal Brand? Start Acting Like a Human Being on Social Media | Inc.com

With every new day comes a new automation--and people trying to build their brands on social media are no strangers to these shortcuts. In some businesses, they work well.<p>In social media, they don't.<p>Scott Eddy is a consultant and speaker with a huge social media following: 1.12 million Twitter …

Family Travel

7 On-Page SEO Tips For Non-Technical Content Creators

Forbes • Webfia • LinkedIn<p>If you want your content production efforts to succeed online, you can’t do it without the help of SEO. However, it takes some skill and strategy to leverage this powerful process, but if you follow these 7 tips to master SEO basics for editorial, you’ll be on your way to …

Marketing

How Social Media Marketing Generated $7 Million in Affiliate Sales for This Entrepreneur

It's easy to make money with a massive social media following. The hard part is getting the massive following.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Father's Day is usually a day for celebration. But on this particular Father's Day in 2014, Jason Stone's home was burglarized. …

Marketing