Samantha Williams

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Why Exceptional Digital Storytelling Beats Exceptionally Good Design

Visuals are highly important in the world of digital design. Take, for instance, a photo of a mother and her baby playing outdoors with smiles on …

How To Be Successful in Identifying Your Target Demograhic and Creating Your Social Media Strategy

The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target …

8 of the Best Free Font Websites Offering Thousands of Stylish Typefaces

Picking out the right font for your design project is like selecting an item of clothing. Just like a great-fitting pair of jeans, the perfect typeface can take your design from ordinary to extraordinary. Our computers come loaded with a cursory selection of fonts, but that’s just the tip of the …

The 5 Characteristics of Social Media Websites That Go Viral

There is no formula for a site that goes viral but you can see what's missing from those that don't.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the advent of the web 2.0 comes a shift from simple and bland web pages to dynamic and interactive web platforms. It is now possible …

11 Apps For Writers That Can Help You Get Your Masterpiece Completed In No Time

Let's face it: writing isn't a simple task, and authors can use all the help they can get when it comes to finishing (or starting) their projects. …

Business owners can now edit their listings directly in Google Search

If you’re a business-owner, chances are good your company is listed in Google Search results giving better visibility to existing and potential customers. Today, Google announced that it’s revamping the way that these business listings are edited — allowing users to make changes and updates …

32 Ecommerce Tools to Turn Your Retail Business Into an Online Store

Despite the fact that it seems like every store has an ecommerce component these days, there is still a market for many types of businesses to begin …

eCommerce

The Founder of a Million-Dollar Startup Has This Advice For First-Time Entrepreneurs

"Build your business as if you were building a $100 million dollar company, not as a one person start up."<p>Most business owners can only dream of hitting the million-dollar sales mark. Then there are those who blow right past it, as if the elusive number was never even in their sights.<p>Allen Brouwer, …

Entrepreneurship

Content Writer vs. Copywriter: What's the Difference?

My name's Pam, and I'm a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according …

12 Habits of Business Owners Who Get Paid on Time

I've analyzed millions of invoices and found a few trends among business owners that get paid and those that don't.<p>In a perfect world you could invoice a client and get paid immediately. Unfortunately, we don't live in such a world. That's why business owners of all-sizes must develop good …

Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years …

‘Diversity is not just for Christmas’ for brands and agencies uniting via #SummerSoWhite

The likes of MediaCom, FCB Inferno, AMV BBDO, Google and Channel 4 have come together to support the #SoWhiteProject’s latest campaign, …

Summer Vacation

The 4 Main Reasons That Your Conversion Rate Is So Low

Look, I get it.You probably hate your conversion rates.And I understand.Conversion optimization is about one big thing: <i>more revenue.</i>And who wouldn’t …

How to Increase Your Conversion Rate With Intuitive Website Design

Websites that make me jump through hoops drive me nuts.I don’t know about you, but I prefer to get from point A to point B via the shortest path …

This Accelerator Is Helping A Social Purpose For Each Of The Sustainable Development Goals

The Unreasonable Goals program is connecting 16 startups (that each work in the one of the areas of the SDGs) with governments and NGOs, to give them the support to scale their solutions.<p>The Unreasonable Group, an accelerator for socially-minded startups, was founded on the idea that entrepreneurs …

Expand Your Content Marketing Toolkit - Copyblogger

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of …

Marketing

Use This 1 Marketing Tactic If You Want to Double Your Business Overnight

Do your marketing right, and your email will rise to the top of the online slush pile. That's exactly what you want.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What if I told you there’s a way you can get in front of millions of potential customers, drive highly-targeted website …

John Grisham's Generosity May Inspire You to Give Away More of These 4 Things

Another very famous author inspired him to pay it forward.<p>In a recent interview with The Rumpus, John Grisham talked about his new book, "Camino Island," and revealed some delightful anecdotes about his career. One of the most heartwarming surprises came when he talked about his friendship with …

How Emotions Impact Cognition

Two information-processing systems determine the human emotional response: the affective and cognitive processing systems. The affective system …

Psychology

Is Marketing To Millennials Confusing? Just Wait. Generation Z Is Right Around The Corner

Younger, faster, and more digitally savvy.<p>For the past few years, one of the most dominant topics in business and entrepreneurship has been what the hell to do with Millennials. Some companies love them, some can't stand them. Some advocate for them, some find them entitled. And some, actually a …

Customer Engagement Is the New Marketing

Your best salespeople are your customers. Here's how to get them to drive your revenue.<p>Your best salespeople aren't on your payroll. They aren't down the hall. In fact, they may not even be in the same building as you.<p>It sounds crazy, but the reality is that the people best equipped to sell your …

10 Easy Tips for Professional Audio Quality - Copyblogger

I started working with podcasts because I was an avid podcast listener.<p>I would be listening to a conversation, hanging on every word, and then it …

Apple News May Expand Ways Publishers Can Sell Ads, Enable Micropayments

Apple News attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change.<p><i>Ad Age</i> reports that Apple eventually plans to allow …

Technology

Havas bolsters influencer arm Socialyse promising ‘holy grail’ of measurement

Havas is doubling down on influencer marketing, building out its Socialyse Influence proposition with several fresh hires in order to bring "scale …

Universal Music

Darius Graham of Social Innovation Lab: Debunking the Myths of Baltimore

Darius Graham is the Director of the Social Innovation Lab (SIL) at Johns Hopkins University and a startup ecosystem builder in Baltimore, MD. His …

This will make you understand why you click on certain headlines and not others

Researchers at BuzzSumo analyzed over 100 million headline phrases that resulted in the most engagement from users on social media. They found that certain three-word phrases, or trigrams, that were included in headlines garnered more engagement from users in the forms of likes, shares, and …

Want to Grow Your Personal Brand? Start Acting Like a Human Being on Social Media

Technology is great, but it will never take away the aspect of being human. Human curiosity is what will grow your brand.<p>With every new day comes a new automation--and people trying to build their brands on social media are no strangers to these shortcuts. In some businesses, they work well.<p>In …

7 On-Page SEO Tips For Non-Technical Content Creators

Forbes • Webfia • LinkedIn<p><b> <br>Updated: 6 Ways Writers Can Master SEO Best Practices In 2018</b><p>If you want your content production efforts to succeed online, you can’t do it without the help of SEO. However, it takes some skill and strategy to leverage this powerful process, but if you follow these 7 tips …

How Social Media Marketing Generated $7 Million in Affiliate Sales for This Entrepreneur

It's easy to make money with a massive social media following. The hard part is getting the massive following.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Father's Day is usually a day for celebration. But on this particular Father's Day in 2014, Jason Stone's home was burglarized. …