Samantha Vargas

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How New Technologies are Shaking Up the Way We Market in the Charity Sector

<i>By Susan Smith Ellis, Chief Marketing Officer at Getty Images</i><p>Imagery can be a powerful tool for evoking emotion. We can easily call to mind the photographs that have moved or confronted us. From the heart-breaking images documenting the tragic death of Aylan Kurdi, the young Syrian boy who drowned …

Technological Change

THE MOBILE MARKETING REPORT: How marketers are reaching mobile consumers

BI Intelligence<p>Mobile marketing is getting more spotlight these days. Revenue from mobile advertising accounted for 30% of total ad spend in the first half of 2015, according to the IAB, and it's on track to account for more than one-third in the second half of the year. Despite this growth, mobile …

Digital Advertising

Thirty finalists announced in statewide business plan competition

The Virginia Velocity Tour Business Plan Competition has announced the finalists that will compete for $25,000 business grants in pitch events …

Hampton Roads

Unlocking the Strategy Execution Framework

<i>by Rommin Adl, Executive Vice President at BTS</i><p>Companies have historically struggled with executing their strategies. Research shows that executional …

Management

How Companies are Getting Smarter About Workplace Strategy

<b>Boucher:</b> When it comes to impact, it’s first important to understand what the business drivers are. For many <b>developers</b> and occupiers, the main focus …

Not Sure If It's Time To Sell Your Business? Here's One Way To Decide

When you start a business, nobody is willing to invest more than you in its success. You’ve already worked a 40-hour week by Wednesday and, if you’re like most founders, you invest a big chunk of your liquid assets to get your business going.<p>You’re all in.<p>In the early days, most of us are willing …

Business Strategy