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How fast food targets you: The secret science -- and sauce -- behind McDonald's, Snickers, Fritos and more

How fast food targets you: The secret science -- and sauce -- behind McDonald's, Snickers, Fritos and more

Salon - Gary S. Cross

Reprinted with permission from "Packaged Pleasures: How Technology and Marketing Revolutionized Desire" Packaging has the prosaic but still astonishing ability to contain stuff that would otherwise decay, dissipate, or disappear, while also advertising contents to consumers far and wide. In the …

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