Sally Yong

29 Flips | 1 Magazine | 1 Following | 1 Follower | @SallyYong2016 | Keep up with Sally Yong on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sally Yong”

How to Tackle the 4Ws of Marketing Content Creation With Data

As with most undertakings, before you begin writing or otherwise creating content, you should ask yourself some stock questions: why, what, when, and …

3 Brands That Are Revolutionizing Instagram Marketing with Live

Last November, Instagram introduced a new feature that took marketers back to the pre-DVR era: it added live video to Instagram stories, allowing …

Marketing

Miners sharpen marketing strategies in hunt for marginal gains | Reuters

LONDON/SINGAPORE (Reuters) - The world’s big mining groups are sharpening their marketing strategies in a post-crisis scramble for even tiny increases in profit, seeking marginal gains much like cycling teams in the Tour de France or Olympic velodrome.<p>A promotional sign adorns a stage at a BHP …

Stock Markets

Big 2017 Social Media Marketing Trends You Need to Know by @DannyNMIGoodwin

Here's what 26 of the top marketing experts say will be the biggest trends you need to know in social media in 2017 – and beyond.The post Big 2017 …

Marketing

4 ways to marry SEO and content marketing

Ever since Google and other search engines have emerged, brand managers have been concerned with making their content “friendly” for them.<p>Search …

This Week in Content Marketing: Audience, Not Content, Is the Real Asset

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i><i> and</i> <i>Stitcher</i><i>.</i>In this episode, Robert and I discuss the results of …

Marketing

Spotlight on interactive content marketing technology, part two - ion interactive

Whether you are a new content marketer just getting into interactive content or a seasoned pro, there is an interactive content marketing tool that …

Marketing

Powerful Calls to Action: How to Get Your Reader to Take the Next Step - Copyblogger

<i>A note: My first book will be out soon! Here’s an excerpt from one of the chapters.</i><p>What was the first thing you ever had to sell? For me, it was Girl …

Eight ways brands can take content marketing to the next level

So now that every company produces content of some sort for their marketing, it's time to move the discussion along.Previously, people talked about …

Marketing

How To Prioritise Your Content Marketing Targets - Lets Design n Develop

It is possible to optimize every working sphere if you know where to start. However, when we speak of content marketing it’s often hard to tell where …

Lean Content Marketing Team Tips | OpenView Blog|Lean Content Marketing Team Tips

<i>Image courtesy of snow0810</i><p><b>Note: This post is a preview of our upcoming free webinar, “Build Your Content Marketing Dream Team,” taking place</b> …

Marketing

Here's Why You Shouldn't Focus on Your Content Marketing Results

<i>What do you want from your content</i>?<p>Pardon the italics. I'm not commenting under my breath like someone at a presidential debate. I'm just curious, because the answer differs from person to person:<p>"I definitely want more shares from my content. More shares = more potential readers = more potential …

Marketing

5 Things Your Competitors Can Teach You About Marketing

Don't let your competitors make you feel behind, use these 5 tips to succeed<p>Sometimes it seems like your competitors always seem to be a few steps …

This Month in Content Marketing: September 2016

2016 is flying by so fast! As we enter the last quarter of the year, content marketers are getting more and more creative in finding ways to capture …

Marketing

4 Ways to Diversify Your Blog Content to Engage a Huge Audience

The need for consistent content creation is crystal clear…<p>Between more leads, conversions and opportunities to dominate the blogosphere of your …

Marketing

20 Free Must-have Tools for your Zero-budget Content Marketing Campaign

According to the <b>Digiday Content Marketing Summit</b> in early 2016, one of the biggest challenges most content marketers have been facing is the shortage …

3 strategies for simplifying your content marketing concerns

Three reasons your content marketing might be troubling you – and advice on how to address these concerns

5 Characteristics Of Effective Content Strategies

Everyone’s creating swarms of content, but how effective is it? In a recent study, marketing intelligence SaaS Beckon found that only 5% of branded content garners 90% of all engagement. That means a very small fraction of your content is doing the lion’s share of the work.<p>So how do you ensure that …

Marketing

Why Shameless Content Marketing Is the Only Marketing That Works

Image via Unsplash<b>Listen to this blog post as a podcast:</b> Among content marketing pros, two legendary, historic examples of content marketing ideas …

Marketing

7 Marketing Channels That Consistently Deliver Great Results

If you haven't tested out these 7 marketing channels for your business yet, you should get on them.<p>As a content marketer, I'm always looking for creative ways to clearly communicate with my audience. And while I regularly test new things, it's easy to get caught up in a routine instead of stopping …

How to Produce Quick and Effective Video Content With Your Phone

<b></b>Video is the rising star of content marketing. In our survey with the CMO Council, 79% of senior marketers say video’s role will increase in overall …

Marketing

Learning From Nomads in the Age of Content Marketing

Recently, there has been an increasing amount of noise suggesting the death of content marketing. I'm not surprised, honestly. The phrase has …

Influencer Marketing vs Content Marketing: Which is better?

For years we’ve heard that content is king, so is influencer marketing throwing a coup? The answer is no. Influencer marketing should be there to …

Marketing

How to Become a World-Class Copywriter in One Month or Less

Want to know a little secret? It’s not something I’m super proud of…In fact, most people have no idea whatsoever that I used to be a <i>terrible</i> …

Marketing

An A to Z Guide to Personal Branding [Infographic]

Image via UnsplashBruce Springsteen doesn’t send me email often.Okay, he never has. But if he did, I promise you I’d open it. What’s on your mind, …

Public Relations

Why You Can't Win at Content Marketing Without Good Design

There is no accounting for taste. Really. It's very subjective. Like your style of clothing, or the car you drive, visual things are not right or …

Marketing

“Content” is the Worst Word the Marketing World Ever Invented

“Content” is whatever happens to fill a void. The word is meaningless.<p><b>Note: This essay</b> <b>originally appeared on my blog</b><b>.</b><p><b>“Content marketers, in a modern</b> …

How to Market Your Ecommerce Store Using YouTube

One of the best marketing channels for an ecommerce store is YouTube.The platform gives you the chance to showcase videos that really show off the …

Marketing

Ten tips for building an effective marketing strategy

<b>With technology creating colossal opportunities for marketing, there are still some fundamental or basic tenets to marketing that seem to be getting</b> …