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Why The U.S. Studios Need To Get Much Smarter In Their Marketing Strategies

Hollywood studios waste millions of dollars each year on scattershot theatrical marketing campaigns in the U.S., often throwing good money after bad.<p>Now, thanks to new research, studio marketers will have the opportunity to far more effectively target the key demographics for each mainstream film, …

Film Industry

The Root of Gravity

<b>Q:</b> <i>Are we any closer to understanding the root cause of gravity between objects with mass? Can we use our newly discovered knowledge of the Higgs</i> …

Physics

Your Marketing to Millennials Is Failing Because of Your Stereotypes

The word Millennial carries strong associations for most people. An image quickly forms of a tech-savvy kid staring at his smartphone as the world …

Marketing

What the Tech? 12 Tech Terms to Know Right Now

<b>Unlock the mysteries of the “cloud” and “IOT,” learn the difference between augmented and virtual realities and find out what “Merged Reality” means.</b> …

Why Content Marketing's Future Depends on Shorter Content and Less Content

Steve Rayson's latest BuzzSumo article is provocative, interesting and well-written. But I do hope he's wrong when he says the future will be about …

Marketing

Behind The Ad: How Gatorade’s Commercials Tease The Brand’s Future

Earlier this year, we talked to Gatorade senior vice president and general manager Brett O’Brien about his brand strategy, its transition from primarily a beverage brand to what they’re calling a “sports fuel company,” and more. Since 2014, the brand has had an internal innovation unit to look …

Flavors

Why Storytelling Should Be Part of Your Marketing Strategy

Storytelling. It’s been a buzzword in marketing for the past 5 years, and while it would be easy to dismiss it along with all the other buzzwords …

Marketing

A Marketer's Guide to Navigating the Data Deluge

The connected enterprise is accelerating the data deluge started by cloud, mobile, sensors and social media — providing organizations and marketers …

Customer Experience

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital …

Machine Learning

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …

Marketing

Are We Seeing the Demise of Content Marketing?

Here is the question. If you aren’t a content marketer, how many blog posts are you reading on a daily basis? You must answer this for yourself, of …

Marketing

How to Make a Market Survey

Market surveys are an important part of market research that measure the feelings and preferences of customers in a given market. Varying greatly in …

How to Design a Marketing Survey That Yields Legitimate Results

Learn how to design an accurate and effective marketing survey that provides you with legitimate responses -- and results.

7 Websites to Find Facts and Statistics

Find Facts and Valuable Insights. Blow Everyone AwayHave you noticed how some articles in this day of age are much more detailed and jam-packed with …

Marketing

53 design terms and tips to help marketers level-up

When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too.<p>Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have at least …

UI Design

The Physics of Brand: The Evolution of Branding

<i>Subscribe to HOW Magazine for the latest insights, inspiration and advice from the greatest minds in the industry.</i><b>Editor’s Note: The following story</b> …

Public Relations

The Pros and Cons to Freemium Pricing in Tech

It’s more than just a clever portmanteau: “Freemium” is a popular trend for tech software that’s been around for years, and it’s only been gathering …

The 1 Thing Nobody Understands About Social Media Marketing (and It's Seriously Mind-Boggling)

You're doing it wrong.<p>Let's get down in the weeds for a second about social-media marketing.<p>I cannot tell you how many times a day I hear the words, "We need to be on Facebook. We should be posting more on Twitter. We should show people our culture on Instagram."<p>Nobody cares.<p>That's the cold, …

Marketing

5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition

Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media …

Marketing

5 Technologies For 2031

Look back to the year 2001 and it’s hard to imagine how different the world was. Global Internet penetration was just 5% then, compared to 50% today, and connection speeds were frustratingly slow. Mobile phones were fairly common, but were capable of little more than voice or text. Google was still …

Quantum Computing

A Beginner’s Guide to Understanding UX Design

If you are thinking of working on your conversion optimization and landing page optimization, understanding UX design is essential. As you know, we …

Modernizing the Mix: Transforming Marketing Through Technology and Analytics

As a marketer, are you ready for the accelerating technological shift happening all around you?<p>To help answer this question, dataxu surveyed 532 …

Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate

The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable …

Marketing

5 Ways to Increase Customer Loyalty in Ecommerce

What is your brand doing at this very moment to keep visitors engaged and keep buyers coming back for repeat purchases? Make every interaction a …

eCommerce

Top Online Marketing Tools for SMBs

A look at some of the most popular online marketing tools for small and mid-sized businesses.<p>It can be difficult for small business owners to find …

Marketing

Data and Analytics: Three Key Steps to Successful Business Decisions

Without a doubt, data and analytics have become central to every organization's business strategy.<p>In his book <i>Competing on Analytics: The New Science</i> …

Big Data

Digital Marketing Spotlight: John Bell, VP Enterprise Digital Marketing at Travelers

Star light, star bright, which digital marketer is next in our spotlight? Well, it’s John Bell of course, Vice President of Enterprise Digital …

Marketing

Content Marketing World Keynote Interview: John von Brachel, Bank of America

One of the most valuable resources for just about any company is the talent, expertise and insight from internal experts and executives, especially …

Marketing