Ivaylo Sakelariev

59 Flips | 2 Magazines | 3 Likes | 1 Following | 2 Followers | @Sakelariev | Digital marketer, evernote addict and visual storyteller, who loves data and photography. Creative director of pixels.bg.

How to Make Your Brand Irresistible to Millennials | Inc.com

When it comes to understanding younger consumers, there aren't many experts better than Matt Britton. He's the founder and CEO of MRY, the agency devoted to building youth-focused creative marketing solutions for big brands. Britton is also the author of the new book <i>YouthNation: Building Remarkable</i> …

Kim Kardashian

Forget everything you thought you knew about the homepage

Image copyright iStockphoto / Avalon Studios.For all of the upheaval and turmoil that the internet has created in the media industry, and the …

Media Industry

Culture Eats Strategy For Lunch

Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.<p>Get …

Mad Men’s Producer And Ad Advisor On How To Seduce Strangers–And Sell Stuff

Josh Weltman, an ad veteran who helped keep things real on Mad Men, shares wisdom from his book Seducing Strangers: How to Get People to Buy What You’re Selling.<p><i>Mad Men</i> ad man Josh Weltman knows how to sell. Co-producer of the Emmy-winning series since its inception, Weltman advises creator Matthew …

Carol Dweck: A Summary of The Two Mindsets

<b>Carol Dweck</b> studies human motivation. She spends her days diving into why people succeed (or don't) and what's within our control to foster …

Една четвърт от европейците страдат от шум – инфографика

Пределната норма за шума е 55 децибела. Ако погледнем обаче шумовите параметри особено в районите със засилен трафик, стойностите стигат до 70-80 …

Интернет в живота на българите част 1

Дигитален Маркетинг, Фейсбук реклама, Фейсбук поддръжка<p>© Пикселс ООД 2017<p>„Бисквитките“ ни помагат да предоставяме услугите си. С използването на …

Why Your Business Needs One of the New Breed of Internet Marketing Masters

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Businesses using online marketing to increase brand footprint will agree when I say it’s not easy keeping up with its rapid evolution. While there is no doubt Internet marketing is a great way to generate brand awareness, it’s becoming …

The Top 7 SEO Trends That Will Dominate 2015

The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.<p>Earlier this year I wrote about The Top 7 SEO Trends Dominating 2014, but as we quickly approach …

Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting …

How World Building Will Shape The Future Of Media And Business

Acclaimed production designer Alex McDowell and USC have joined forces on an interdisciplinary event and curriculum in world building, designed to inform the next generation of storytelling, urban planning, and business culture.<p>On an early Saturday morning, a small group of intrepid travelers …

How Images Can Improve your Content Marketing

You can't go very far today without being exposed to some kind of marketing imagery. It's all around us. Did you notice any billboards as you drove …

Flipboard launches version 3.0: Smarter recommendations plus a curated daily newsmagazine

Advertisement<p>5 Comments<p>Flipboard founder Mike McCue says the company is taking another step towards building the world’s best personalized digital …

4 Brands That Built Empires Without Traditional Advertising

<i>Franklin Morris is a Senior Writer for</i> <i>Rackspace Digital</i><i>—the digital marketing infrastructure specialists.</i><p>The mom-and-pop shop on the corner probably doesn’t rely on traditional advertising (television, print, billboards, etc.) to bring in customers. Neither does your favorite local burger joint. …

Маркетинг на съдържанието: водещи трендове

Маркетинг на съдържанието (Content Marketing) е понятие с широк обхват и, най-общо казано, има за цел <b>да ангажира реалните и потенциални потребители</b> …

Landing Pages for Dummies: A How-To Guide

<b>Headline:</b> What’s the biggest, specific benefit a reader will receive if they take action? Pose a question if applicable, then answer that question in the content below.<p><b>Content:</b> Explain the value clearly, simply, and honestly. Keep it focused on the reader.<p><b>Proof:</b> Offer the words of others that have …

Какво да очаква бизнесът от поколение Z?

Те са родени в периода 1994-2000 и до няколко години излизат на трудовия пазар и започват да си търсят работа. Това ще бъдат порасналите дигитални …

Маркетингът не е магия.

„Бисквитките“ ни помагат да предоставяме услугите си. С използването на услугите ни приемате, че можем да използваме „бисквитки“. Научете …

Content Marketing Trends Your Business Should Implement

<i>JT Ripton is a business consultant and freelance writer.</i><p>Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your …

Convincing Old-School Clients that Things Have Changed

There's a reason we use the terms "white hat" and "black hat" for SEO: it used to be the Wild West. Black hat tactics were so effective, they were …

Networking for Introverts

The night before a conference where I was scheduled to speak, I found myself in a crowded bar just south of Greenwich Village. The organizers had arranged a VIP reception, and — having just moved to New York — I figured I should attend. Indeed, I had good conversations with four interesting people …

How to find a name for your company

I’ve heard of many different approaches for how people come up with names for their companies.<p>Some people opt to hire branding agencies while others …

Content Marketing Rules: What to Ditch and What to Keep - Jeffbullas's Blog

When reaching out to your leads and the targeted audience is on the agenda, content marketing is an approach that works.<p>The digital landscape is …

The Next Big Media Company Might Have No Website Or App At All

We were talking about the future of media and BuzzFeed's role in it when Smith said something pretty out there.<p>He said something to the effect of:<p>"On our craziest days of brainstorming, sometimes Jonah and I wonder if BuzzFeed even needs to have a website."<p><i>Huh?</i> I wondered. How could a company that …

The Future of Work is Already Here

<i>Sean Kim is an entrepreneur, new-born writer, and striving life-hacker. This post originally appeared on the Sketchfab blog.</i><p>It’s a beautiful afternoon as I write this post at the Dineen coffee shop in Toronto.<p>“It's both terrifyingly interesting and interestingly terrifying”According to VICE, TNW …

No Blog Traffic? Here's a Simple Strategy to Seduce Readers and Win Clients - Copyblogger

You sit down at your desk.<p>You start your computer.<p>You check Google Analytics and your email provider dashboard. A deep sigh escapes from your</i> …